All Posts Tagged Tag: ‘Local’
The first product of Microsoft’s aQuantive acquisition is a combination of MSN Video and Atlas AdManager to create a video ad serving platform for the Associated Press that will enable AP media-member and customer websites to serve up local advertising with local content.
The dollar gap between U.S. local online spending and total local media ad spending is large with $97 billion going to offline media such as yellow pages and newspapers. Only 2.9 percent of all local ad spending will go online in 2007, or $2.9 billion.
The computer desk and monitor that sit before me are propped up by a total of seven phonebooks. I sometimes use an eighth for actual reference purposes. But given that ratio, it seems like a wise move on the part of R.H. Donnelly, “a leading print and online local search company,” to expand its relationship with Yahoo Local.
Last week, Yahoo! announced an overhaul to their Yahoo! Local service where improvements would harness the voice of their millions of user reviews, ratings and other consumer generated content to bolster the value of the service and give local businesses a real chance of search exposure.
If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise.
They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.
When it was announced that CNN.com would increase its local coverage, I was suspicious – that seemed like a pretty big step outside the site’s “comfort zone.” But CNN.com has stuck with the idea, and, thanks to a partnership with Topix, is now putting an even greater emphasis on local coverage.
The term “Google killer” is bandied about every so often, but let’s face it: no one company is going to kill Google anytime soon. But a company could “stump” the search engine giant – particularly in a foreign market – and Guruji intends to do exactly that.
Google and Yahoo issue press releases on a daily basis, but it’s been a busy month for Local.com, as well. The local search engine launched an advertising program, appointed a new Vice President of Product Management, and, earlier today, made a new mobile service available.
I’ve always thought it was kind of sad when local news networks try to cover national stories; they just don’t have the resources. But when national news networks try to cover local stories, the problem can still apply. The CNN site – a leader among national news sources – is going to see if it can avoid this issue while it increases local coverage.
|CNN Site Sees Value In Local Coverage|
One of the things that’s helpful about having been at Yahoo more than a few years and having multiple roles during that time is that it provides lots of opportunity to meet lots of people and figure out what they’re good at.
As a by-product, I’ve managed to build up a list of people who constitute my "dream team." These are the people that I wish I could take with me when I move into a new group and/or role. It’s rare that you can get ’em to move since these are also the people who are often quite happy in their roles, but it never stops me from trying.
Topix, the local news aggregator that is owned by several big U.S. newspaper chains (Gannett, The Tribune and McClatchy), is doing what amounts to a relaunch of the site and adding “citizen journalism” or social media to the mix, as well as moving to a dot-com domain (it used to be dot-net). Founder and CEO Rich Skrenta — who describes on his personal blog how this came out of an attempt to “de-suckify” the site — has a blog post at Topix about the changes, and says:
PublicRoutes.com, a search engine for public transportation directions has expanded its service to include London. The London launch marks the first time a company has offered directions for public transportation in more than one country.
The site offers users point-to-point directions and covers all forms of transportation. It also offers directions to a city’s main attractions such as restaurants, sporting venues and nightlife spots along with the option to book hotels and flight reservations.
We all know Google is cleaning up in the search space, but every so often I’ll check out what the other folks are doing just to see if they are getting close. Today I needed a notary. I work in Palo Alto, so I typed:
Palo Alto notary
Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough to show that we cared about our business and about our image. Whether you are a business-to-business or business-to-consumer company, looking “bigger” or more professional will help you land bigger clients, and more of them.
Now for my top 10 list of ways to make your small SEO firm look big:
I missed last week (My laptop started with the “laptop death rattle” – so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside – here’s twice the friday favorite goodness for this week.
The Center for Digital Democracy is decrying how excitement caused by Net Neutrality language being worked into the Federal Communications Commission’s approval of the AT&T/Bell South merger overshadowed another decision by the FCC showing favoritism to the telecommunications industry over local governments and communities.
A new report by Borrell Associates says that local online video advertising will account for $371 million this year, which is 5 percent of total online ad spending. In 2012, that amount will climb to $5 billion and will account for 35 percent of local online advertising budgets, Borrell projects in its report, “The New Frontier: Local Online Video Advertising.”
A new GPS manufacturer is the first to add an in-car local search engine to its features, and the umpteenth millionth company to issue a rotten press release. But let’s stick to the good news. Dash Navigation’s soon-to-be-released GPS device will feature Yahoo! Local search.
There seem to be countless numbers of local blogs around the country covering local news and events. The one down fall is that there has not been a place to see all the local blogs in one place until now. Lisa Williams a local news blogger from Watertown, MA realized the problem and did something about it.
Google added a new advanced feature to Google Maps: multiple destinations. Now, if you need to go to more than one place, you can enter more than one destination (by hitting the new “Add destination” link) and get directions to each place in order.