All Posts Tagged Tag: ‘Local’
Local marketing firm ReachLocal announced that it has acquired New York-based Deals company DealOn, as company’s everywhere try to get in on the hot local deals goldrush. ReachLocal is paying $10 million for the acquisition.
"This will allow ReachLocal to enable other deal sites and publishers to supply and/or resell deals, as well as greatly improve Deals sourcing, syndication and personalization for the industry as a whole," a representative for ReachLocal tells WebProNews.
No wonder local Internet marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity.
I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals as it once was. That’s not to say that it’s not effective at all, because that is untrue. In some areas, it can work well–like plumbing, HVAC and other emergency situations. Of course, by the time you locate the book you probably could have done the search on your computer or smart phone just as quickly, but who’s counting?
Search engines have become one of the primary ways that people find products and services right in their hometown. This growing reality significantly increases the need for small local business owners to master this thing called local search.
There are many ways to make your website pages much more localized. This is one of the underlying elements that tell the search engines that yours is indeed a local business.
Google has a new project in the works that appears to be a direct competitor to Groupon. It’s called Google Offers. According to an official fact sheet about the product, obtained by Mashable, Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email."
There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren’t the only way to reach consumers on a location basis. Familiar with digital out-of-home advertising? It’s not exactly new and trendy, but there is a growing number of opportunities in this space as well.
Google announced that it is now adding results from Hotpot right in regular Google.com search results (with the local Google Places results it’s already putting there).
If you’re not familiar with Hotpot, launched late last year, this video pretty much sums it up:
Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers.
Augmented reality app provider Layar made a very interesting announcement today – it’s making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps.
This extension of AR tech comes in the form of Layar’s Layar Player (now out of beta). It’s available to all agencies, brands, and developers to use to include AR (for free, no less) in their iPhone apps.
This year, Google says it is going to "help businesses, great and small, get the most out of the Internet." The company has selected five small businesses from different areas and given them $100,000 in AdWords spend for the year, along with free consultations with AdWords reps, and free wireless service for the year.
But that’s not all. They gave the businesses brand new laptops and smartphones, free "green" environmental consulting, a year of free accounting and financial services, and a free webmaster.
Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends.
As previously reported, Groupon has apologized for a recent deal gone bad in Tokyo. In the apology, CEO Andrew Mason mentioned that Groupon has "capacity planning formulas" to help merchants figure out the number of customers they can handle from a Groupon deal. As you may know, a common complaint about Groupon is that it can send too many people to a business, which does not have the means to meet customer demand.
Google has launched Google Places with Hotpot for the iPhone. Given the iPhone’s pending availability to Verizon customers, this should provide a huge boost in use for Google’s recently launched local offering. Google Places with Hotpot has been available in Google Maps for Android, but now it’s a standalone iPhone app too.
Foursquare and Examiner.com have teamed up to bring local Examiner content to Fousquare users via Fousquare’s website and mobile apps. This content will consist of tips or "insight and recommendations on nearby venues, restaurants, events, businesses and landmarks" from Examiner’s 68,000 contributors in 233 U.S. cities.
If Groupon’s not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out).
Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results.
Bing has launched “Destination Pages” for city searches. If you go to a city’s page, you will find information about events, weather, flights, news, etc. related to that city. You can find them by simply searching on Bing for a city and clicking the "Destinations" tab.
I am declaring 2011 the Year of the Online SMB.
For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (Either that or they supply 95% of the jobs but either way, it’s pretty impressive.) I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one.
Legend has it that Groupon turned down a $6 billion offer from Google, which if accepted would have been Google’s biggest acquisition to date. Time will tell if this was a smart move or not, but Andrew Mason, Groupon’s CEO seems fairly confident in the company’s future.
Susan Wojcicki is often credited with creating AdSense, and for years, she’s been in charge of all Google’s advertising products. A significant shift may be occurring within the company, then, as Wojcicki recently said that the local advertising market now receives most of her attention.
Yelp has announced check-in offers for businesses, meaning that businesses can offer Yelp users special deals for checking in at their place of business. Check-ins are tied to Twitter and Faecbook (for Android and iPhone users), so when a user checks in, they are potentially sharing it with a lot of their friends.
The feature is part of the business owner dashboard on Yelp, and the company says it gives businesses a measurable way to reward their loyal customers while attracting new ones.
As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.
Now that Windows Phone 7 devices are available in the U.S. we can expect that apps to start flooding in. Yelp announced its new Windows Phone 7 app today, available in Europe and the U.S.
The app lets users use location-aware technology to find restaurants, shops, bars, etc. and read reviews for businesses, browse photos, map business locations, and get directions.
Milo.com announced a new Android app today for local shopping. The company claims this is the only app available in the Android Market that will search the inventory systems of local stores in real-time and tell shoppers (while they’re on the go) what’s currently in stock , where, and which local stores have the best prices.