All Posts Tagged Tag: ‘Local’
Google announced that it has extended its Google Maps Send-to-Car service to Ford and GM vehicles. This applies to Ford, Lincoln and Mercury vehicles in the US that are enabled with Ford SYNC, as well as OnStar equipped GM vehicles, which include models from Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn.
Visitors to McClatchy sites will get deals from Groupon that aren’t even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over the coming months.
Local.com is paying $5 million in cash and stock, with an earnout of up to $5.9 million if certain performance criteria are met in the two-year period following the closing.
Local business social network MerchantCircle has launched a "Mayors" program to its 1.4 million members, no doubt an attempt to capitalize one the growing popularity of Fourquare.
Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.
It’s a very interesting time for local businesses. Mobile apps are opening many different opportunities for them to be discovered and new and creative ways. Likewise opportunities for engaging with customers and providing them with offers are becoming increasingly apparent.
Layar, which makes a pretty useful augmented reality app, announced Layar Stream today, which will fuel the discovery of augmented reality content that is available around you.
It must be rare for a person to crave a certain restaurant ("ooh, those straight-backed chairs would hit the spot right now"); instead, most hankerings relate to food. Yahoo seems to have introduced a very helpful feature, then, as it’s started allowing users to search for exact menu items instead of eateries.
According to Techcrunch, app store veteran, UrbanSpoon, has officially launched their iPad app. I agree with them in that the iPad app will not be useful for quick dinner solutions (like it is when firing up the app on an iPhone), however the iPad app will be useful for longer, more thoughtful decisions. Details of the UrbanSpoon iPad app below:
As we’ve written about a lot lately, local search is continuing to evolve, and that evolution is not just coming from the biggest names in search. We recently had a discussion with RateItAll President Lawrence Coburn about user location-sharing as new kind of query that can yield local business results. ChaCha is bringing in Q&A to local search.
Human-driven Q&A search service ChaCha launched some new functionality this week for local businesses. Now users can access information about over 15 million businesses in the U.S., courtesy of partner Localeze.ChaCha spoke with WebProNews about why the company considers itself a legitimate contender in the ever-growing local search space.
As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.
Google is offering suggestions for "nearby places you might like" on Google Maps when you look up a place that you do like. So if you like a particular bakery, you might be presented with other places within the same vicinity that Google thinks you might also be interested in trying.
As 2009 came to a close, Google managed to get SEOs riled up for one last controversial topic. For some time, SEOs and web designers have been noticing that Google has not been showing local listings in search results for queries related to their businesses – even location-specific ones.
Should SEOs and designers be worried about local listings? Comment here.
Google has launched search suggestions based on geographical location for iPhone and Android devices. This is currently only available in the United States.
"Typing a query into the search box on a phone can often be slow and difficult," says Google’s Mobile Engineering Team. "For this reason, relevant search suggestions that match your intended query can meaningfully reduce the time and effort it takes to submit a search."
Google has introduced some new features for its recently launched Place Pages for local businesses. Most notably, businesses can now instantly (close anyway) post data to their Place Pages from Google’s Local Business Center dashboard. If you log in, you can post updates, coupons, announcements, etc. that will go live in minutes.
Google has released what is called the "Near me Now" feature for the iPhone and Android browser. The feature shows nearby businesses by category based on the user’s location.
Update: Reports now say that Yelp has backed out of the deal.
Original Article: Multiple reports say that Google is in negotiations to acquire Yelp, a site that caters to reviews of local businesses. Mike Arrington claims to have confirmed this with "multiple sources," and says the price is at least $500 million.
When you find a business on Google Maps and click "more info", you will be taken to that business’ "Place Page." These are the pages that Google introduced a while back that essentially gather content related to that particular business in one place. One might find photos, coupons, reviews, etc. on the Place Page.
Google has started including Place Pages in Google Earth. Place Pages are the pages that Google sets up for places and businesses that have been accessible via Google Maps for a little while. They incorporate photos, videos, reviews and other content about that particular business or place, into one spot.
In a recent article, we discussed ways the local search landscape is changing. Add another one to the list, because now Google is sending brick and mortar businesses decals to put on their windows, with barcodes that people can scan with their phones to bring up business listings on Google.
Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.
"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here’s a look at some additional numbers:
The number of U.S. searches grew 31 percent across all media platforms between June 2008 and June 2009 (21.9 billion searches in June 2009), according to a new study by TMP Directional Marketing.
Search engines continue to be the main source for local business information. Local search sites increased slightly in usage, from 11 percent in 2008 to 12 percent in 2009. Also Internet yellow page sites gained ground as primary sources of local business information, from 19 percent usage last year to 21 percent this year.
Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it’s the easiest way to advertise your business to local customers on Google, because they require no maintenance.
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.
Google has launched a new version of local search for mobile. This version heavily utilizes Google Maps to make organization of results easier on your phone.
The new local search for mobile lets you find business listings on Google Maps while you’re on your computer, where you can "star" them. Once you star them, you can easily find your starred listings grouped together from your phone, making it easy to keep the listings you need while you’re out, together. This can potentially make errand running a lot easier, as demonstrated in the video below.
The 2009 TechCrunch 50 conference was held this week, and 50 start-ups each had a chance to make a presentation, and then the judges picked one grand-prize winner at the end of the whole thing to win $50,000.
The winner this year, was a company called Redbeacon, which just happens to have been founded by three ex-Googlers – Ethan Anderson, Yaron Binur, and Aaron Lee, who were product managers and engineers with the Internet giant.
Google has now made it easier to view businesses in Street View on Google Maps. When a user conducts a local search, the bubble that pops up on business results will show a Street View link.
Users can click on that link and see the business marked with a 3D marker in Street View, just like the one you’d find on the map. When you click the marker, details about the business are shown right within Street View.
YouTube has yet another new—or should I say news?—feature: News Near You.
The next time you want to look up or research a local business, Yahoo intends to be there for you. Yahoo Shortcuts now display a lot more information right on the regular results pages, which should make the search process less click-intensive and time-consuming.
Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.
"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."
Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer.
"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.
As a sports fan I don’t get to write much about sports and Internet marketing. Now that I think about it, I’m not sure why that is but I’ll work on that later. What we have covered extensively here at Marketing Pilgrim is the decline and fall of the Printed Empire; the newspaper. Today, in fact stands to be a rough day again as the Boston Globe workers agrees to more cuts to keep the paper in print.
Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.
On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.
WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.
As you are probably aware, Google offers local business ads, which are essentially AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s ad network.
Earlier this year, Google announced the addition of four new links for these ads – "Get Directions," "Street View" where available, "Save to My Maps," and "Send." The links were introduced as an effort to help people better locate the business that was being advertised.
Microsoft has introduced a new version of MSN City Guides in a move the company calls "one step in a long term plan to help users stay in the know wherever they are."
The new MSN City Guides makes ample use of Live Search and Live Search Maps as well as video and social media. Users can share information through Windows Live and Facebook. Microsoft says this makes event organization easy.
Google has introduced local search results based on generic search terms such as "restaurant" or "dentist."
Users do not have to specify a location to see the local search results displayed. Google says it has just finished its global rollout of local search results on a map which will now appear even when a location is not included.
It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.
Google introduced today My Maps Editor for Android. It is a tool that allows you to created, edit, share, and view personalized maps on Android phones synched with the My Maps tab on Google Maps.
So what are some practical uses for this? Google Software Engineer Brian Cornell says: There are plenty of ways to put this to good use during the holiday season:
It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.
What the Data Shows
Google has posted some official guidelines for listing your business in Google Maps. As more and more people refer to the Internet rather than the phonebook for looking up local businesses, business owners will want to pay close attention to the rules, so they are easily found on Google Maps.
The new guidelines read as follows:
Google has added the "My Location" feature to its mobile search, which previously had only been available on Google Maps for Mobile. My Location recognizes your location (go figure) and gives you relevant search results based on where you are.
Instead of having to enter your geographical information, you can just automatically receive geographically relevant results. This will be a lot easier than texting out more information. Google displays the concept in this silly video:
Local online advertising should deliver an eleven-figure payday to site publishers, according to a forecast from Borrell Associates.
"We used to joke about Google helping you find your keys," said Google’s vice president of search products and user experience, Marissa Mayer, during a Googleplex webcast this afternoon. Mayer was referring to the various advances Google is making in localized search products.
Google News has done a decent job of representing big stories, but when it came to local developments, your best bet was often to visit to some poorly designed and infrequently updated site owned by a nearby TV station. Now that may no longer be the case, as Google News is getting local.
At this point, it seems like the majority of finance-related discussions revolve around loss, not growth. Jupiter Research still sees some positive things happening in the mid- or long-term, however, and has predicted that local online advertising will be worth $8.9 billion in 2012.