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All Posts Tagged Tag: ‘Local’

Apple Gives Business Local Listing Tool For Maps

Apple launched a new way for businesses to verify listings on Apple Maps – Apple Maps Connect. Between the popularity of Apple devices and the company’s increasingly independence from Google services, it’s probably a good idea to make sure you appear there. First, you have to have an AppleID to log in. Then, you’re prompted to add your business. It …

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Groupon Wants To Get Your Business Found In The Search Engines

Groupon announced what it’s referring to as a “bold initiative to build a page that lives on Groupon and search engines for almost every local business in the United States.” The initiative is called Groupon Pages, and is essentially business listings on Groupon, but those that should turn up in a search on Google or Bing, not entirely unlike Yelp …

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Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach,” the company explains. “We think …

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Tool Claims To Show Google Search Bias

As recently reported, Yelp has formed a coalition (not entirely unlike the FairSearch Coalition) with other Google critics/competitors Consumer Watchdog, Jameda, HolidayCheck, TripAdvisor, and Fight for the Future. The group launched the site Focus on the User, which comes with a downloadable Chrome extension to show you how Google “manipulates” search results to inject its own content and reviews from …

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Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” says product manager Christina Ilvento. “In fact, 83% of shoppers would be more likely to visit a store if they …

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Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. According to the firm, national brands will spend $50.5 billion on local media in 2015, and will …

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Yelp Launches Mobile Review Translation On iPhone

Yelp announced the launch of automated review translation in its iPhone app. They offer reviews in fifteen languages in 27 countries. As the company continues to expand internationally, this will only become more important. The app makes use of Bing Translator (you didn’t think they were going to go with Google, did you?), and lets you tap to translate a …

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Foursquare Tells Businesses Its New App Is Better For Them Too

As you may know, Foursquare launched its new check-in-less app today. If you want a rundown on what to expect as a user, read this. Given that the focus of Foursquare has shifted from check-ins to local search, you can imagine that it might have some implications for small businesses. Naturally, the company is telling businesses that the new app …

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Can Amazon Dominate Local Services Too?

There’s no question that Amazon dominates the online shopping landscape. By getting small businesses and local contractors on board, could it also dominate local services? It’s going to try. Do you see Amazon becoming the go-to place for local services such as installations and repairs? Share your thoughts in the comments. In June, we learned that Amazon was readying a …

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Google Update Hits Local Search Results

Google has reportedly launched a significant algorithm update that’s shaken up local search results in the United States quite a bit. Following a tip from Brian May on Twitter, local search watcher Mike Blumenthal reported on the “turmoil” in local search results. Anybody else seeing map pack missing for real estate searches? @mblumenthal @davidmihm @localseoguide — Brian Mayo (@brianmayo) July …

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Yelp Reviews Are About To Appear In A Lot More Places

Yelp announced some big news late on Tuesday. They’ve increased the call limit on their API to 25,000 per day, and made it easier for developers to use, in addition to opening it up to all developers for free. In other words, anyone who wants to use Yelp data in their apps or website can now do so easily, without …

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Google Maps For iOS Gets An Update

Yelp has been complaining about trying to compete with Google for years now, but recently, it became an official complainant against the company in its ongoing antitrust case in the EU. With that, Yelp must love Google’s new Google Maps app for iOS, which appears to go after Yelp even harder than before. Here’s what’s listed in the “what’s new” …

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