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All Posts Tagged Tag: ‘Local’

Google Adds Call-Only Campaigns To AdWords

Google announced the launch of new call-only campaigns for AdWords. These let businesses reach customers by prominently showing their phone number, business description, and a call button on the search results page. “People are living their lives online and engaging with your business in new ways,” says AdWords product manager Amit Agarwal. “With smartphones in hand, consumers are increasingly looking …

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Yelp Is Beefing Up Its Sales Staff

Yelp released its earnings report for the fourth quarter and full year 2014 on Thursday, and as previously reported, the company grew its local advertising accounts by 48% over the course of 2014. Yelp execs discussed the progress of its ad offerings quite a bit during a conference call. The company intends to increase its sales headcount by 40% this …

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Yelp Grew Local Advertising Accounts 48% Over 2014

Yelp just released its earnings report for the fourth quarter and full year 2014. Net revenue for the quarter grew 56% year-over-year as the company grew local advertising accounts by 48% to approximately 84,000. To be clear, Yelp considers local advertising accounts to be all local business accounts from which it recognizes local revenue in a given three-month period. Cumulative …

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Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a surprising number of them are dedicating pretty small amounts of money to it. What do you think is holding back …

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Google Rolls Local Update Out To More Countries

Back in July, Google launched an algorithm update that shook up local search results in the U.S. While Google never gave it an official name like Panda or Penguin that we’re aware of, Search Engine Land started calling it the “Pigeon” update, and that’s what people in the industry have, for the most part, adopted for it. That update has …

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eBay Labels Now Available On Mobile

eBay announced that it is now offering sellers labels from its mobile apps. While you could access and print labels from the desktop before, the functionality has been expanded to make it more convenient. The company announced in a short blog post: You already know that eBay labels are a great way to save both time and money. But did …

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Etsy Launches New Local Feature In Pilot

Etsy announced that it’s launching a pilot program that will alert shoppers on their mobile device that an Etsy seller they like is selling at a local event. “Etsy Local push notifications are a new way for Etsy sellers and buyers to connect locally and in-person,” a spokesperson for Etsy said in an email. “It connects sellers participating in fairs …

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Bing Adds Quick Answers For Local Info

Microsoft announced that Bing will now display quick answers to queries related to local information. These come in the form of “facts” at the top of the search page, which provide things like phone numbers for restaurants, hours of local stores, and directions to people’s houses. “Need help figuring out whether that unbelievable sale item is still around and you …

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Amazon Launches Restaurant Delivery Service

Back in June, while I was on vacation, there were reports about Amazon readying the launch of a food takeout service. This followed earlier reports that the company was working on a new local services offering, and was said to be a smaller part of that larger endeavor. Today, TechCrunch is reporting that the takeout service has gone live within …

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Yelp Names Top 20 Cities For Local Holiday Shopping

Yelp has put together its top 20 list for cities to shop local for the holidays. The company recently commissioned a survey from Nielsen to find out about people’s plans for local holiday shopping. It found that eight in ten Americans intend to shop local for the holidays this year. To come up with the top 20 list, Yelp says …

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Yelp Reviews Say More Than You Realized

Yelp reviews can have a tremendous impact – for better or for worse – on a business. They can dictate whether or not a customer decides to visit. This is one of the reasons the site/app is so controversial with businesses. There may actually be more to reviews than meets the eye, however. Do believe Yelp reviews have any significant …

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Facebook Has A New Directory For Local Places

Facebook has an interesting new local search and discovery tool available at Facebook.com/places. It gives users a look at places with Facebook pages, including those your friends have been to (with their comments) and others who have left reviews. The directory lets you browse through restaurants, hotels, bars, cafes, public attractions, arts & entertainment, gyms, movie theaters, schools, theaters, grocery …

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