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Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Tool Claims To Show Google Search Bias Tool Claims To Show Google Search Bias

As recently reported, Yelp has formed a coalition (not entirely unlike the FairSearch Coalition) with other Google critics/competitors Consumer Watchdog, Jameda, HolidayCheck, TripAdvisor, and Fight for the Future. The group launched the site Focus on the User, which comes with …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Report: SMB Local Media Spending To Surpass $50B Next Year Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

Yelp Launches Mobile Review Translation On iPhone Yelp Launches Mobile Review Translation On iPhone

Yelp announced the launch of automated review translation in its iPhone app. They offer reviews in fifteen languages in 27 countries. As the company continues to expand internationally, this will only become more important. The app makes use of Bing …

Foursquare Tells Businesses Its New App Is Better For Them Too Foursquare Tells Businesses Its New App Is Better For Them Too

As you may know, Foursquare launched its new check-in-less app today. If you want a rundown on what to expect as a user, read this. Given that the focus of Foursquare has shifted from check-ins to local search, you can …

Can Amazon Dominate Local Services Too? Can Amazon Dominate Local Services Too?

There’s no question that Amazon dominates the online shopping landscape. By getting small businesses and local contractors on board, could it also dominate local services? It’s going to try. Do you see Amazon becoming the go-to place for local services …

Google Update Hits Local Search Results Google Update Hits Local Search Results

Google has reportedly launched a significant algorithm update that’s shaken up local search results in the United States quite a bit. Following a tip from Brian May on Twitter, local search watcher Mike Blumenthal reported on the “turmoil” in local …

Yelp Reviews Are About To Appear In A Lot More Places Yelp Reviews Are About To Appear In A Lot More Places

Yelp announced some big news late on Tuesday. They’ve increased the call limit on their API to 25,000 per day, and made it easier for developers to use, in addition to opening it up to all developers for free. In …

Google Maps For iOS Gets An Update Google Maps For iOS Gets An Update

Yelp has been complaining about trying to compete with Google for years now, but recently, it became an official complainant against the company in its ongoing antitrust case in the EU. With that, Yelp must love Google’s new Google Maps …

Amazon Reportedly Readying Local Services Marketplace Amazon Reportedly Readying Local Services Marketplace

Amazon is reportedly going to launch a new local services marketplace later in the year, which would simultaneously compete with review sites like Yelp and home improvement chains like Lowe’s and Home Depot. This is according to Reuters, which cites …

Here’s A Look At Groupon’s Square Competitor Gnome Here’s A Look At Groupon’s Square Competitor Gnome

Groupon announced the launch of a point-of-sale hardware solution for local businesses called Gnome. It would compete with Square Stand/Register. According to the company, the tablet stand will enable merchants to instantly recognize Groupon customers as they enter the store, …

Google Adds Location Management Features For Businesses Google Adds Location Management Features For Businesses

Google is rolling out new features for the bulk management tool for Google Places. These include status of your locations on Maps, an updated data conflicts interface, an improved edit timeframe, automatically-enabled social features, and new functionality for manager addition/removal …

Yelp Calls On Small Businesses To Help Them Come Up With Ideas Yelp Calls On Small Businesses To Help Them Come Up With Ideas

Yelp has put a call out for new members of the Yelp Small Business Advisory Council. Any local business owner is encouraged to apply. Members participate in an annual summit at Yelp’s headquarter, provide input on products under development, brainstorm …

Google: People Expect Search Ads To Be Locally Relevant Google: People Expect Search Ads To Be Locally Relevant

Google is sharing some new research on local search from Ipsos MediaCT and Purchased, which the search giant commissioned in order to get a better grasp on consumers’ local search behavior. The research looks at over 5,000 people, who completed …

Google Removes Some Zagat Reviews, Says Overall Ratings For Businesses May Be Affected Google Removes Some Zagat Reviews, Says Overall Ratings For Businesses May Be Affected

Some businesses may soon find that their ratings on Google have changed for better or for worse. They’re doing away with old anonymous Zagat reviews – the ones where the person’s name is “A Zagat User.” Google’s Jade Wang wrote …

Businesses Frustrated With Yelp Reviews On Yahoo Businesses Frustrated With Yelp Reviews On Yahoo

Yelp has been in the headlines as business owners have been complaining. You’re shocked, right? This seems to be a narrative that the company just can’t shake. One of the big topics this week has been about a deal Yelp …

Mobile Local Ad Revenue Expected To Triple Over Next Five Years Mobile Local Ad Revenue Expected To Triple Over Next Five Years

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the …

Google Wants To Get Better At Indexing Your Business Info Google Wants To Get Better At Indexing Your Business Info

Google has released some recommendations for webmastesr to help them get the search engine to identify and surface business info like phone numbers, business locations, and opening hours. They also launched support for schema.org to help specify preferred phone numbers …

Yahoo Launches Yelp Integration For Local Search Yahoo Launches Yelp Integration For Local Search

We heard last month that Yahoo and Yelp were teaming up to add local business reviews to Yahoo’s local search results. Yahoo CEO Marissa Mayer reportedly revealed the partnership in an employee meeting. These things never stay inside the company. …

Yelp Gets Blasted By Business Owners And Celebrity Yelp Gets Blasted By Business Owners And Celebrity

Yelp is taking some harsh criticism in the media once again. Its handling of fake reviews is coming under fire, as is its worth to consumers. Business owners are speaking out (as usual), and celebrity chef/TV personality/food writer Andrew Zimmern, …