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Local Search Articles

Should You Let Sam’s Club Be Your SEO Company?
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If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively.

The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.

ZVents Announces Blended Results

Zvents announced their launch of a new, blended search results page for local content. Now, when you do searches on their site, they’ll bring back results for various businesses, events, performances, movies, store sales and more in your local area. Here’s a screengrab of the newly-blended results page:

For Local/B2B, Organic May Be Better Than PPC
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It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.

Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.

Recognizing the Best SEM Posts

Learning all there is to learn in Search Engine Marketing is no easy feat.

There’s no real text book, and if there was it would be outdated right after it was published I’m sure. The best place to get the best information in Search Marketing is from immersing yourself in the blogs of SEO and SEM.

Local Search Sites Past Peak

Whether it’s because of consolidation and pressure from above (Google, Yahoo, etc.), or too much competition from one another, including newer upstarts, traffic to key local search sites appears to have peaked about two years ago.

(Disclaimer: I know Alexa isn’t 100% accurate, but above the 5,000 rank it’s probably roughly accurate.)

Google Maps Partners with Magellan on GPS

Barely one day in advance of the 2008 Consumer Electronics Show opening in Las Vegas this week, Magellan issued a press release about their next generation of GPS navigation devices, highlighting how they will come integrated with Google Maps to provide local search capabilities.

Magellan 4050

What Is Google Planning For Coupons?

The domain GoogleCoupons.com has been moved to a Google nameserver, which may indicate a new service launch could happen soon.Google Maps

Local Ad Market Drives Online Players Offline
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Reaching the typical brick and mortar small business and offering online advertising has compelled Internet players to hit the bricks themselves.

Grayboxx Goes To 100 New Cities
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Two cities in Alaska, five in Kentucky – Grayboxx is getting around.  And by flying a banner that boasts of covering “100 cities in a single day,” the local search engine’s owners are making sure we all know about it.

Idearc Media Partners With YellowUSA

Idearc Media Corp, home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed a distribution agreement that allows Idearc to put its Superpages.com performance-based advertisers on YellowUSA.com’s search platform.

LocalSearch.com Domain Sells For $3.3 Million

Idearc Media, a publisher of online directories, including Superpages.com has purchased the LocalSearch.com URL and made a strategic investment in AmericanTowns.com, a virtual town square for community based news and information. The deal will be completed in the third quarter of 2007 for $3.3 million.

Local.com Scores 411 Patent, Stock Soars

The world was relatively quiet last week when Local.com announced it had been awarded a patent on local search. Not so today, as another patent is revealed for an ad-supported 411 local search model. As of right now, 2:30 EDT, shares of Local.com are up 62 percent.

Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

How To Rank Higher In Google Local
Local search is a hot topic at the moment and now the focus is moving beyond just getting a local listing for your business. With major search engines like Google and Yahoo! displaying local listings in the main search results, the challenge for businesses is to get their local listing ranking above competitors. Below I look at some of the factors that can help your business improve its local ranking.

Palore Give Local Search Some Color

It looks like the Israel-based browser plug-in maker has taken some advice from last fall to heart, and made the information they can provide more easily accessible to users of local search.

Local Guides Launches Beta

Local Matters yesterday announced the launch of their new site, LocalGuides.com, which mashes up Local + Social + Vertical content and utilities. The site is really strong with some compelling features, so I’ve kicked the tires and have a few technical comments.

Optimize for Local Search Traffic

Getting local search engine traffic is one of the things that small businesses aspire to. Some even don’t know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic?

What is local search?

Before we list things to do on your site to improve your local search engine traffic, we need to define what we want. This will help us to actually get what we want.

Google Bomb Returns, Hits Microsoft

A user of the Yelp social network managed to add an image to a Google Maps info box displayed for Microsoft’s Redmond headquarters that the company probably would not have chosen for itself.

Local Search Grew 28% in the Past Year

Howard Owens has some great coverage of the currently running Drilling Down on Local Conference. Today he posted some notes from Hillary Schneider’s (Yahoo Local) presentation on local search efforts:

Citysearch Reviews Deal For Insider Pages

A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.

Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.

SES London: Touching Your Local Customers

Local search marketing tactics need to consider the needs of the desired customer base, and where they might go to satisfy those needs.

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