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Local Search Articles

Don’t Forget About Yahoo! Maps
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It’s been a long time since we’ve heard anything about Yahoo! Maps and just when we thought that Yahoo! had forgotten all about the map service, Yahoo! has surprised us by performing a major update to Yahoo! Maps.

Planet Discover Finds Local Success Normal
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Bringing a sharply focused local search experience to local media sites means making disparate data play nicely together. Planet Discover CEO David Lenzen wields the pointy stick and tells WebProNews more about it.

Google’s Local Search

Today while doing research for a client, I happened to notice something very interesting in Google’s results.

Google Pushes Local Search in SEPRs

The given search was for “hampton inn” and further research on other geographically relevant, broad terms returned similar results like “restaurant” and “mcdonalds.”

Not All Traffic Is Created Equal

For a long time there’s been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you’re location-based, the focus should be on building the right traffic.

Of course, search takes center stage in that struggle, but more recently social media sites like Digg.com and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here’s what many of them discover, though: traffic bursts from those sites do little for sales.

Small Business Marketing Unleashed: Local Search

I’ve written about it before, and I’ll write about it again: the only phonebooks around my work desk are the ones raising it and the monitor a few inches higher than they’d otherwise sit.  Local search functions well from a consumer standpoint, and a session detailed how businesses can benefit from it, too.

LiveFeedback.org Helping Local Businesses

I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.

Problem: Local businesses have difficulties getting online reviews from offline customers.

Should You Let Sam’s Club Be Your SEO Company?
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If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively.

The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.

ZVents Announces Blended Results

Zvents announced their launch of a new, blended search results page for local content. Now, when you do searches on their site, they’ll bring back results for various businesses, events, performances, movies, store sales and more in your local area. Here’s a screengrab of the newly-blended results page:

For Local/B2B, Organic May Be Better Than PPC
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It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.

Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.

Recognizing the Best SEM Posts

Learning all there is to learn in Search Engine Marketing is no easy feat.

There’s no real text book, and if there was it would be outdated right after it was published I’m sure. The best place to get the best information in Search Marketing is from immersing yourself in the blogs of SEO and SEM.

Local Search Sites Past Peak

Whether it’s because of consolidation and pressure from above (Google, Yahoo, etc.), or too much competition from one another, including newer upstarts, traffic to key local search sites appears to have peaked about two years ago.

(Disclaimer: I know Alexa isn’t 100% accurate, but above the 5,000 rank it’s probably roughly accurate.)

Google Maps Partners with Magellan on GPS

Barely one day in advance of the 2008 Consumer Electronics Show opening in Las Vegas this week, Magellan issued a press release about their next generation of GPS navigation devices, highlighting how they will come integrated with Google Maps to provide local search capabilities.

Magellan 4050

What Is Google Planning For Coupons?

The domain GoogleCoupons.com has been moved to a Google nameserver, which may indicate a new service launch could happen soon.Google Maps

Local Ad Market Drives Online Players Offline
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Reaching the typical brick and mortar small business and offering online advertising has compelled Internet players to hit the bricks themselves.

Grayboxx Goes To 100 New Cities
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Two cities in Alaska, five in Kentucky – Grayboxx is getting around.  And by flying a banner that boasts of covering “100 cities in a single day,” the local search engine’s owners are making sure we all know about it.

Idearc Media Partners With YellowUSA

Idearc Media Corp, home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed a distribution agreement that allows Idearc to put its Superpages.com performance-based advertisers on YellowUSA.com’s search platform.

LocalSearch.com Domain Sells For $3.3 Million

Idearc Media, a publisher of online directories, including Superpages.com has purchased the LocalSearch.com URL and made a strategic investment in AmericanTowns.com, a virtual town square for community based news and information. The deal will be completed in the third quarter of 2007 for $3.3 million.

Local.com Scores 411 Patent, Stock Soars

The world was relatively quiet last week when Local.com announced it had been awarded a patent on local search. Not so today, as another patent is revealed for an ad-supported 411 local search model. As of right now, 2:30 EDT, shares of Local.com are up 62 percent.

Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

How To Rank Higher In Google Local
Local search is a hot topic at the moment and now the focus is moving beyond just getting a local listing for your business. With major search engines like Google and Yahoo! displaying local listings in the main search results, the challenge for businesses is to get their local listing ranking above competitors. Below I look at some of the factors that can help your business improve its local ranking.

Palore Give Local Search Some Color

It looks like the Israel-based browser plug-in maker has taken some advice from last fall to heart, and made the information they can provide more easily accessible to users of local search.

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