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Local Search Articles

If You’re Not Local, How Can You Compete in an Increasingly Local Google?
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Update: Looks like there is likely to be a lot more local action coming Google’s way soon. 

Google Lets You Search with Local Recommendations From Specific Friends

Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends. 

Google Places with Hotpot App Released for iPhone

Google has launched Google Places with Hotpot for the iPhone. Given the iPhone’s pending availability to Verizon customers, this should provide a huge boost in use for Google’s recently launched local offering. Google Places with Hotpot has been available in Google Maps for Android, but now it’s a standalone iPhone app too. 

Tasks That Should Be On Your Local Search Shortlist
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Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results.

Google: We Already Have Groupon-Like Products
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Google’s Marissa Mayer recently made the switch from the company’s VP of search products to focusing on the company’s geo and local products.

Can Bing Take on Google With These New Features?
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Bing introduced a handful of new features. The one that will likely catch the most interest is the extension of its recent announcement regarding Facebook. Now, Bing will start showing you which of your Facebook friends have liked search results as they appear in your searches. 

Yahoo Tests New Local Site for Mobile Users
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Yahoo has launched the new Yahoo Local for Mobile experience in beta. 

Did Groupon Make the Right Decision? What’s Google’s Next Move?
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As you probably know, Groupon recently turned down Google’s $6 billion acquisition offer. CEO Andrew Mason was reportedly concerned about the direction Google may have taken it in, as well as what would happen to its employees. 

Bing Adds Shopping Mall Maps to Local Results
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Bing is now including Bing shopping mall directory maps in Bing Maps. 

Google Talks Local Search Relevance Factors
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Google is placing a great deal of emphasis on local in its search results these days. In fact in many cases, it would appear to significantly reduce the importance of ranking in the regular organic results

Is Ranking Number One in Google Losing Its Significance?
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As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.

Yahoo Aims to Be THE Place for Local Deals
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It’s quite a day for local search. Not only has Google launched a new social recommendation engine to tie into its local results, Yahoo has made a handful of announcements having to do with local and social features. 

Google Brings New Level of Relevancy to Local
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Google has combined local search with personalized search, and social search to make a potentially powerful new kind of Google result that should benefit both users and businesses. These results come from a new Google product called "Hotpot", a recommendation engine designed for integration with Google Places. 

Milo Launches Useful Local Product Search Android App
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Milo.com announced a new Android app today for local shopping. The company claims this is the only app available in the Android Market that will search the inventory systems of local stores in real-time and tell shoppers (while they’re on the go) what’s currently in stock , where, and which local stores have the best prices. 

Google Intros Place Search to Deliver Local Results More Efficiently
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Google announced a new kind of search result called Place Search today. These results can be accessed from the new "Places" option in the left panel on Google search results pages, but unlike many of the other search options available in the panel, Google will actually return you these results for queries automatically, when it thinks you are looking for local information. 

Place Search results are marked with red pins, much like you’re used to seeing on Google Maps. 

Testimonials From Your Site Can Appear on Google Place Pages
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Last month, Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

Google Uses Rich Snippets for Local Search
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Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

Yahoo Expands Local Listing Partnership with Dex One
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Yahoo announced today that it has expanded its partnership with Dex One to allow listings on Yahoo Local. "This broadens the reach of Dex One’s local advertiser network, providing their clients with greater exposure in local communities and more consumers with detailed information on local businesses," a spokesperson for Yahoo tells WebProNews.

Yelp Wins: Less Search Visibility

It looks like Yelp may have gotten its wish – for Google not to use its data for Place Pages. It is still unclear to me how less search engine visibility is a good thing, but, Google Place Pages appear to have eliminated Yelp.

Google Makes Reputation Management Easier for Local Businesses
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Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages.

Do you monitor your Place Page for negative reviews? Let us know.

When Did Search Engine Visibility Become a Bad Thing?
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Google and Yelp have had some issues for sometime, following a failed acquisition attempt, but it’s rare that the tensions between the two companies are aired for an audience. That is just what happened at TechCrunch’s Social Currency Crunchup event.