All Posts Tagged Tag: ‘Local Search’

Google Announces Partnerships with Ford and General Motors

Google announced that it has extended its Google Maps Send-to-Car service to Ford and GM vehicles. This applies to Ford, Lincoln and Mercury vehicles in the US that are enabled with Ford SYNC, as well as OnStar equipped GM vehicles, which include models from Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn.

Read More Pays $5m for Local Ad Solution Provider Octane360

Local search site has acquired Octane360, a provider of domain-based local ad solutions for small businesses, domain portfolio owners, agencies and channel partners. is paying $5 million in cash and stock, with an earnout of up to $5.9 million if certain performance criteria are met in the two-year period following the closing.

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WhitePages Releases New Version of Local Business Search Offering has released a new version of its Business Search today. It includes contact info for over 15 million local businesses around the U.S. as well as a Store Locator providing one-click access to neighborhood contact info for over a million local branches of national chains.

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Upgrading Local AdWords Ads to Location Extensions

Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.

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Facebook Finding More Ways to Compete with Google

Apparently Facebook is not content with only taking over the web, but wants to get some penetration into the physical world as well. Taking a cue from another dominant company, Google, Facebook is now giving brick and mortar businesses decals to put in their windows. While Facebook tells WebProNews the decals are currently only a test with a small number of businesses, I would expect this to be expanded in the future.

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Businesses Should Know About These New Local Features from Google

Facebook made some of the biggest news of the week with the anouncements from its developer conference, as far as online business goes, but Google had some significant news about local search that may have taken a backseat, but should not be ignored.

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Google Expands Tag Advertising for Local Businesses

Last week Google changed the Local Business Center to Google Places, and along with that change came some new features for local businesses. We looked at those here.

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Google Adds to Google Maps Suggest Feature

Google recently launched Suggest for Google Maps in several countries, and has now expanded the availability of the feature to ten more domains. The feature has also gotten some improvements.

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MerchantCircle, Demand Media Provide New Local Search Opportunities

MerchantCircle, a social network for local businesses, which boasts over a million businesses, announced an expanded partnership with Demand Media. I spoke with Darren Waddell, VP of marketing for MerchantCircle and Sean Pate, the company’s Director of PR about this and some other news.

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Google Maps Gets More Useful on BlackBerry

Google introduced a new version of Google Maps for BlackBerry devices today. There are quite a few significant features that come along with it.

Read More Rebranded as

In local search news, AT&T Interactive has rebranding its popular to AT&T’s Jamie Carracher tells WebProNews, " will replace as its flagship web property and brand."

This was actually revealed last summer, but is now being implemented.

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Why MapQuest Should Be Considered in Your Local Marketing Mix

I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.

As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".

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Citysearch Has New Way for Local Businesses to Advertise

Citysearch recently announced a set of APIs to make all of Citysearch’s local listings content and advertising available to other Websites and mobile apps. It’s called CityGrid. Today, the company announced an online advertising solution called CityGrid Complete, as an extension of that.

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Bing Talks Local Business Listings

In case you missed it, Microsoft CEO Steve Ballmer spoke at SMX West in Santa Clara yesterday, addressing the search marketing industry for the first time (you can watch that at our new site Obviously, much of the conversation was centered around Bing.

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AlikeList Points Customers to Local Businesses Their Friends Like

As we’ve written about a lot lately, local search is continuing to evolve, and that evolution is not just coming from the biggest names in search. We recently had a discussion with RateItAll President Lawrence Coburn about user location-sharing as  new kind of query that can yield local business results. ChaCha is bringing in Q&A to local search.

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Local Business Search as Q&A

Human-driven Q&A search service ChaCha launched some new functionality this week for local businesses. Now users can access information about over 15 million businesses in the U.S., courtesy of partner Localeze.ChaCha spoke with WebProNews about why the company considers itself a legitimate contender in the ever-growing local search space.

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Why Even Local Search is Becoming More Real-Time

As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.

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Google Suggests Competitors for Local Business Searches

Google is offering suggestions for "nearby places you might like" on Google Maps when you look up a place that you do like. So if you like a particular bakery, you might be presented with other places within the same vicinity that Google thinks you might also be interested in trying.

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Bing Gets Localeze To Augment Local Biz Listings

Thanks to a new deal, Bing’s results for local businesses should soon get much better.  A report’s indicated that Localeze, which specializes in local search, is going to provide something like 14 million business listings for Bing Local and Bing 411 to use.

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Google Ditches Local Listings for SEOs and Designers

As 2009 came to a close, Google managed to get SEOs riled up for one last controversial topic. For some time, SEOs and web designers have been noticing that Google has not been showing local listings in search results for queries related to their businesses – even location-specific ones.

Should SEOs and designers be worried about local listings?
Comment here.

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Google Tailors Mobile Search Suggestions to Location

Google has launched search suggestions based on geographical location for iPhone and Android devices. This is currently only available in the United States.

"Typing a query into the search box on a phone can often be slow and difficult," says Google’s Mobile Engineering Team. "For this reason, relevant search suggestions that match your intended query can meaningfully reduce the time and effort it takes to submit a search."

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Google’s Place Pages Just Got More Useful

Google has introduced some new features for its recently launched Place Pages for local businesses. Most notably, businesses can now instantly (close anyway) post data to their Place Pages from Google’s Local Business Center dashboard. If you log in, you can post updates, coupons, announcements, etc. that will go live in minutes.

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Yahoo Aims For Better Local Business Results

Yahoo’s got something to offer people who are tired of typing cities’ names and zip codes into search boxes.  Today, the company announced improved local business results that will allow users to find nearby places without first providing tons of details.

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Verify Your Place Page in Google’s Local Search Results

When you find a business on Google Maps and click "more info", you will be taken to that business’ "Place Page." These are the pages that Google introduced a while back that essentially gather content related to that particular business in one place. One might find photos, coupons, reviews, etc. on the Place Page.

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Google Adds Place Pages to Google Earth

Google has started including Place Pages in Google Earth. Place Pages are the pages that Google sets up for places and businesses that have been accessible via Google Maps for a little while. They incorporate photos, videos, reviews and other content about that particular business or place, into one spot.

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Google Comes to Brick and Mortar Store Windows

In a recent article, we discussed ways the local search landscape is changing. Add another one to the list, because now Google is sending brick and mortar businesses decals to put on their windows, with barcodes that people can scan with their phones to bring up business listings on Google.

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Critical Local Search Factors To Pay Attention To

Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.

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Google Revamps Mobile Local Search Experience

Google has launched a new version of local search for mobile. This version heavily utilizes Google Maps to make organization of results easier on your phone.

The new local search for mobile lets you find business listings on Google Maps while you’re on your computer, where you can "star" them. Once you star them, you can easily find your starred listings grouped together from your phone, making it easy to keep the listings you need while you’re out, together. This can potentially make errand running a lot easier, as demonstrated in the video below.

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Google Now Identifying Businesses in Street View

Google has now made it easier to view businesses in Street View on Google Maps. When a user conducts a local search, the bubble that pops up on business results will show a Street View link.

Users can click on that link and see the business marked with a 3D marker in Street View, just like the one you’d find on the map. When you click the marker, details about the business are shown right within Street View.

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Businesses Can Submit Their Property to Google Street View

Google introduced its Street View Partner Program today. This lets organizations and businesses apply to have their property featured in Street View on Google Maps, Google Earth, and Google Maps for Mobile.

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Multiple Search Feature Comes to Google Maps

Google has added a new feature to Google Maps, which allows you to perform multiple searches, while keeping them around for future reference. It’s hard to explain without an example.

On the Google Lat Long Blog, to illustrate the feature, they give the example of a search for the Road to Hana on Maui. They search for this, but also search separately for supermarkets, gas stations, and driving directions to Hana, HI.

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Are Local Businesses Trying Hard Enough with Paid Search?

On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.

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Google Handles Local Searches Differently Than Before

WebProNews recently spoke with Search Engine Land Assignment Editor, and Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.

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Live Search Comes to MSN City Guides

Microsoft has introduced a new version of MSN City Guides in a move the company calls "one step in a long term plan to help users stay in the know wherever they are."

The new MSN City Guides makes ample use of Live Search and Live Search Maps as well as video and social media. Users can share information through Windows Live and Facebook. Microsoft says this makes event organization easy.

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Tons of Tips for Ranking in 5 Other Google Engines

It’s not all about traffic. It’s about conversions. But it’s hard to get conversions if you don’t have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too.

Which engines besides web search do you see big traffic from? Comment.

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Google Knows Where You Live

Google’s changing it up, and local search optimization just became very, very important.

It used to be a searcher had to be very specific about a query to bring back local results. To borrow from Search Engine Guide’s Miriam Ellis, who tips us off to the changes in the usual Google “10 pack,” or the top ten search results, a search for “chiropractor” reveals just how geographically targeted Google’s results are now.

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Mobile Local Search Advertising to Reach $1.3 Billion?

Shortcovers on iPhoneThe number of people using mobile devices to get content is on the way up.

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More Results Visualized on Google Maps

When you search for local businesses on Google Maps, you will now see more than just ten results at a time plotted on the map. While the initial ten will still be plotted by pins and letters as before, you will see dots representing many more search results.

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Cutts Confirms Google Toolbar PR Update

A week or so ago, some people noticed some updates to Google Toolbar PageRank scores. It was unconfirmed however if this was an official update. Matt Cutts eventually confirmed on Twitter that it was indeed a Google update.

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PubCon: Succeeding At Local And Mobile Search

For the moment, never mind the "world wide" aspect of the Web.  A whole lot of any business’s customers are likely to come from its home region, and so a PubCon session called "Local and Mobile" search took a look at ways in which companies can best serve these nearby individuals.

(Coverage of PubCon continues at WebProNews Videos.  Stay with WebProNews for continued coverage from the event this week.)

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Local is As Local Does

It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.

What the Data Shows

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Yahoo’s Openness To Search

Yahoo announced that they have integrated a couple of applications from their SearchMonkey project into everyday search results for users of the Yahoo search engine. The two integrated apps are from Citysearch and Zagat, which Yahoo intends to use for improved local search results along with Yelp and its own Yahoo Local results.

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Google Caters to Lazy Texters

Google has added the "My Location" feature to its mobile search, which previously had only been available on Google Maps for Mobile. My Location recognizes your location (go figure) and gives you relevant search results based on where you are.

Instead of having to enter your geographical information, you can just automatically receive geographically relevant results. This will be a lot easier than texting out more information. Google displays the concept in this silly video:

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Geographical Modifiers and Relevancy

Back in May, I noticed what appeared to be a test by Google to add more relevancy to search engine result (SERPs) by publishing a search box for geographical modifiers to a requested search query (Google Pushing Local Results). See image below:

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Don’t Forget About Yahoo! Maps


It’s been a long time since we’ve heard anything about Yahoo! Maps and just when we thought that Yahoo! had forgotten all about the map service, Yahoo! has surprised us by performing a major update to Yahoo! Maps.

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Planet Discover Finds Local Success Normal

Bringing a sharply focused local search experience to local media sites means making disparate data play nicely together. Planet Discover CEO David Lenzen wields the pointy stick and tells WebProNews more about it.

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Google’s Local Search

Today while doing research for a client, I happened to notice something very interesting in Google’s results.

Google Pushes Local Search in SEPRs

The given search was for “hampton inn” and further research on other geographically relevant, broad terms returned similar results like “restaurant” and “mcdonalds.”

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Not All Traffic Is Created Equal

For a long time there’s been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you’re location-based, the focus should be on building the right traffic.

Of course, search takes center stage in that struggle, but more recently social media sites like and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here’s what many of them discover, though: traffic bursts from those sites do little for sales.

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Small Business Marketing Unleashed: Local Search

I’ve written about it before, and I’ll write about it again: the only phonebooks around my work desk are the ones raising it and the monitor a few inches higher than they’d otherwise sit.  Local search functions well from a consumer standpoint, and a session detailed how businesses can benefit from it, too.

Read More Helping Local Businesses

I’m excited to announce a new free service I developed for local businesses, Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. has a real solution to one of the biggest problems facing local businesses: online customer reviews.

Problem: Local businesses have difficulties getting online reviews from offline customers.

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Should You Let Sam’s Club Be Your SEO Company?

If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively.

The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.

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ZVents Announces Blended Results

Zvents announced their launch of a new, blended search results page for local content. Now, when you do searches on their site, they’ll bring back results for various businesses, events, performances, movies, store sales and more in your local area. Here’s a screengrab of the newly-blended results page:

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For Local/B2B, Organic May Be Better Than PPC

It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.

Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.

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Recognizing the Best SEM Posts

Learning all there is to learn in Search Engine Marketing is no easy feat.

There’s no real text book, and if there was it would be outdated right after it was published I’m sure. The best place to get the best information in Search Marketing is from immersing yourself in the blogs of SEO and SEM.

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Local Search Sites Past Peak

Whether it’s because of consolidation and pressure from above (Google, Yahoo, etc.), or too much competition from one another, including newer upstarts, traffic to key local search sites appears to have peaked about two years ago.

(Disclaimer: I know Alexa isn’t 100% accurate, but above the 5,000 rank it’s probably roughly accurate.)

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Google Maps Partners with Magellan on GPS

Barely one day in advance of the 2008 Consumer Electronics Show opening in Las Vegas this week, Magellan issued a press release about their next generation of GPS navigation devices, highlighting how they will come integrated with Google Maps to provide local search capabilities.

Magellan 4050

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What Is Google Planning For Coupons?

The domain has been moved to a Google nameserver, which may indicate a new service launch could happen soon.Google Maps

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Local Ad Market Drives Online Players Offline

Reaching the typical brick and mortar small business and offering online advertising has compelled Internet players to hit the bricks themselves.

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Grayboxx Goes To 100 New Cities

Two cities in Alaska, five in Kentucky – Grayboxx is getting around.  And by flying a banner that boasts of covering “100 cities in a single day,” the local search engine’s owners are making sure we all know about it.

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Idearc Media Partners With YellowUSA

Idearc Media Corp, home to and publisher of the Verizon Yellow Pages, and have signed a distribution agreement that allows Idearc to put its performance-based advertisers on’s search platform.

Read More Domain Sells For $3.3 Million

Idearc Media, a publisher of online directories, including has purchased the URL and made a strategic investment in, a virtual town square for community based news and information. The deal will be completed in the third quarter of 2007 for $3.3 million.

Read More Scores 411 Patent, Stock Soars

The world was relatively quiet last week when announced it had been awarded a patent on local search. Not so today, as another patent is revealed for an ad-supported 411 local search model. As of right now, 2:30 EDT, shares of are up 62 percent.

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Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

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How To Rank Higher In Google Local

Local search is a hot topic at the moment and now the focus is moving beyond just getting a local listing for your business. With major search engines like Google and Yahoo! displaying local listings in the main search results, the challenge for businesses is to get their local listing ranking above competitors. Below I look at some of the factors that can help your business improve its local ranking.

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Palore Give Local Search Some Color

It looks like the Israel-based browser plug-in maker has taken some advice from last fall to heart, and made the information they can provide more easily accessible to users of local search.

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Local Guides Launches Beta

Local Matters yesterday announced the launch of their new site,, which mashes up Local + Social + Vertical content and utilities. The site is really strong with some compelling features, so I’ve kicked the tires and have a few technical comments.

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Optimize for Local Search Traffic

Getting local search engine traffic is one of the things that small businesses aspire to. Some even don’t know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic?

What is local search?

Before we list things to do on your site to improve your local search engine traffic, we need to define what we want. This will help us to actually get what we want.

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Google Bomb Returns, Hits Microsoft

A user of the Yelp social network managed to add an image to a Google Maps info box displayed for Microsoft’s Redmond headquarters that the company probably would not have chosen for itself.

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Local Search Grew 28% in the Past Year

Howard Owens has some great coverage of the currently running Drilling Down on Local Conference. Today he posted some notes from Hillary Schneider’s (Yahoo Local) presentation on local search efforts:

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Citysearch Reviews Deal For Insider Pages

A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.

Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.

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SES London: Touching Your Local Customers

Local search marketing tactics need to consider the needs of the desired customer base, and where they might go to satisfy those needs.

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WebVisible Sees Much Local Search Love

The investments made by search companies into local search have been rewarded with extremely satisfied visitors, who become customers converting offline.

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Yahoo, Verizon Lead Local Directory Searches

A recent comScore analysis revealed that not only are significantly greater numbers of Internet users turning to the Web to find local information, but two sites, Yahoo and Verizon, dominate the scene.

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Local Search Continues to Grow

comScore Networks just released new data on the growth of of the local search market.

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Local Search Led By Google, Yahoo

Those two Internet players own nearly 60 percent of the local search market, which continues to grow at a strong pace.

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Local Search Poised For Marketing Success

People in the US tend to spend 80 percent of their budgets within 50 miles of their homes, and the Kelsey Group thinks that bodes well for local advertising’s $110 billion market to shift more into local search ads.

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Local Search Hosts The Ad Battleground

The major online players, Google, Yahoo, and Microsoft, all have advanced their efforts at serving local markets with improved mapping products, high-quality imagery, and advertising tools aimed at bringing the offline small business into the online world.

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Local Search Still In Its Infancy

There’s still plenty of room to grow for local search marketers, according to panelists at the Yellow Pages Association (YPA) Annual Conferences. Though small businesses that have invested in local search advertising report good results overall, many of them still aren’t exploring the medium.

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Local Search Gains Traction

Business Week has an article that focuses on the growth of local paid search ads.

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Local Search: Is It Really Ready For The Red Carpet?

A rainy Friday afternoon and I’m in the mood for a movie. I can’t easily recall any recent movie previews and I am not really sure what’s out there.

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Local Search Ads: $1 Billion In 2006

The paltry $420 million spent in 2005 on local search advertising was the calm before the nine-digit storm begins this year.

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