All Posts Tagged Tag: ‘Local Search’
Google announced that it has extended its Google Maps Send-to-Car service to Ford and GM vehicles. This applies to Ford, Lincoln and Mercury vehicles in the US that are enabled with Ford SYNC, as well as OnStar equipped GM vehicles, which include models from Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn.
Local.com is paying $5 million in cash and stock, with an earnout of up to $5.9 million if certain performance criteria are met in the two-year period following the closing.
Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.
I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.
As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".
As we’ve written about a lot lately, local search is continuing to evolve, and that evolution is not just coming from the biggest names in search. We recently had a discussion with RateItAll President Lawrence Coburn about user location-sharing as new kind of query that can yield local business results. ChaCha is bringing in Q&A to local search.
Human-driven Q&A search service ChaCha launched some new functionality this week for local businesses. Now users can access information about over 15 million businesses in the U.S., courtesy of partner Localeze.ChaCha spoke with WebProNews about why the company considers itself a legitimate contender in the ever-growing local search space.
As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.
Google is offering suggestions for "nearby places you might like" on Google Maps when you look up a place that you do like. So if you like a particular bakery, you might be presented with other places within the same vicinity that Google thinks you might also be interested in trying.
Thanks to a new deal, Bing’s results for local businesses should soon get much better. A report’s indicated that Localeze, which specializes in local search, is going to provide something like 14 million business listings for Bing Local and Bing 411 to use.
As 2009 came to a close, Google managed to get SEOs riled up for one last controversial topic. For some time, SEOs and web designers have been noticing that Google has not been showing local listings in search results for queries related to their businesses – even location-specific ones.
Should SEOs and designers be worried about local listings? Comment here.
Google has launched search suggestions based on geographical location for iPhone and Android devices. This is currently only available in the United States.
"Typing a query into the search box on a phone can often be slow and difficult," says Google’s Mobile Engineering Team. "For this reason, relevant search suggestions that match your intended query can meaningfully reduce the time and effort it takes to submit a search."
Google has introduced some new features for its recently launched Place Pages for local businesses. Most notably, businesses can now instantly (close anyway) post data to their Place Pages from Google’s Local Business Center dashboard. If you log in, you can post updates, coupons, announcements, etc. that will go live in minutes.
Yahoo’s got something to offer people who are tired of typing cities’ names and zip codes into search boxes. Today, the company announced improved local business results that will allow users to find nearby places without first providing tons of details.
When you find a business on Google Maps and click "more info", you will be taken to that business’ "Place Page." These are the pages that Google introduced a while back that essentially gather content related to that particular business in one place. One might find photos, coupons, reviews, etc. on the Place Page.
Google has started including Place Pages in Google Earth. Place Pages are the pages that Google sets up for places and businesses that have been accessible via Google Maps for a little while. They incorporate photos, videos, reviews and other content about that particular business or place, into one spot.
In a recent article, we discussed ways the local search landscape is changing. Add another one to the list, because now Google is sending brick and mortar businesses decals to put on their windows, with barcodes that people can scan with their phones to bring up business listings on Google.
Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
Google has launched a new version of local search for mobile. This version heavily utilizes Google Maps to make organization of results easier on your phone.
The new local search for mobile lets you find business listings on Google Maps while you’re on your computer, where you can "star" them. Once you star them, you can easily find your starred listings grouped together from your phone, making it easy to keep the listings you need while you’re out, together. This can potentially make errand running a lot easier, as demonstrated in the video below.
Google has now made it easier to view businesses in Street View on Google Maps. When a user conducts a local search, the bubble that pops up on business results will show a Street View link.
Users can click on that link and see the business marked with a 3D marker in Street View, just like the one you’d find on the map. When you click the marker, details about the business are shown right within Street View.
Google introduced its Street View Partner Program today. This lets organizations and businesses apply to have their property featured in Street View on Google Maps, Google Earth, and Google Maps for Mobile.
Google has added a new feature to Google Maps, which allows you to perform multiple searches, while keeping them around for future reference. It’s hard to explain without an example.
On the Google Lat Long Blog, to illustrate the feature, they give the example of a search for the Road to Hana on Maui. They search for this, but also search separately for supermarkets, gas stations, and driving directions to Hana, HI.
On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.
WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.
Microsoft has introduced a new version of MSN City Guides in a move the company calls "one step in a long term plan to help users stay in the know wherever they are."
The new MSN City Guides makes ample use of Live Search and Live Search Maps as well as video and social media. Users can share information through Windows Live and Facebook. Microsoft says this makes event organization easy.
It’s not all about traffic. It’s about conversions. But it’s hard to get conversions if you don’t have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too.
Which engines besides web search do you see big traffic from? Comment.
Google’s changing it up, and local search optimization just became very, very important.
It used to be a searcher had to be very specific about a query to bring back local results. To borrow from Search Engine Guide’s Miriam Ellis, who tips us off to the changes in the usual Google “10 pack,” or the top ten search results, a search for “chiropractor” reveals just how geographically targeted Google’s results are now.
For the moment, never mind the "world wide" aspect of the Web. A whole lot of any business’s customers are likely to come from its home region, and so a PubCon session called "Local and Mobile" search took a look at ways in which companies can best serve these nearby individuals.
(Coverage of PubCon continues at WebProNews Videos. Stay with WebProNews for continued coverage from the event this week.)
It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.
What the Data Shows
Yahoo announced that they have integrated a couple of applications from their SearchMonkey project into everyday search results for users of the Yahoo search engine. The two integrated apps are from Citysearch and Zagat, which Yahoo intends to use for improved local search results along with Yelp and its own Yahoo Local results.
Google has added the "My Location" feature to its mobile search, which previously had only been available on Google Maps for Mobile. My Location recognizes your location (go figure) and gives you relevant search results based on where you are.
Instead of having to enter your geographical information, you can just automatically receive geographically relevant results. This will be a lot easier than texting out more information. Google displays the concept in this silly video:
Today while doing research for a client, I happened to notice something very interesting in Google’s results.
The given search was for “hampton inn” and further research on other geographically relevant, broad terms returned similar results like “restaurant” and “mcdonalds.”
I’ve written about it before, and I’ll write about it again: the only phonebooks around my work desk are the ones raising it and the monitor a few inches higher than they’d otherwise sit. Local search functions well from a consumer standpoint, and a session detailed how businesses can benefit from it, too.
I’m excited to announce a new free service I developed for local businesses, LeaveFeedback.org. Local Search is one of the newest verticals in the search industry bringing with it the convergence of offline (local) businesses and online search. LeaveFeedback.org has a real solution to one of the biggest problems facing local businesses: online customer reviews.
Problem: Local businesses have difficulties getting online reviews from offline customers.
If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively.
The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.
Zvents announced their launch of a new, blended search results page for local content. Now, when you do searches on their site, they’ll bring back results for various businesses, events, performances, movies, store sales and more in your local area. Here’s a screengrab of the newly-blended results page:
It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.
Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.
Whether it’s because of consolidation and pressure from above (Google, Yahoo, etc.), or too much competition from one another, including newer upstarts, traffic to key local search sites appears to have peaked about two years ago.
(Disclaimer: I know Alexa isn’t 100% accurate, but above the 5,000 rank it’s probably roughly accurate.)
Barely one day in advance of the 2008 Consumer Electronics Show opening in Las Vegas this week, Magellan issued a press release about their next generation of GPS navigation devices, highlighting how they will come integrated with Google Maps to provide local search capabilities.
Idearc Media, a publisher of online directories, including Superpages.com has purchased the LocalSearch.com URL and made a strategic investment in AmericanTowns.com, a virtual town square for community based news and information. The deal will be completed in the third quarter of 2007 for $3.3 million.
The world was relatively quiet last week when Local.com announced it had been awarded a patent on local search. Not so today, as another patent is revealed for an ad-supported 411 local search model. As of right now, 2:30 EDT, shares of Local.com are up 62 percent.
A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.
Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.
The major online players, Google, Yahoo, and Microsoft, all have advanced their efforts at serving local markets with improved mapping products, high-quality imagery, and advertising tools aimed at bringing the offline small business into the online world.
There’s still plenty of room to grow for local search marketers, according to panelists at the Yellow Pages Association (YPA) Annual Conferences. Though small businesses that have invested in local search advertising report good results overall, many of them still aren’t exploring the medium.
A rainy Friday afternoon and I’m in the mood for a movie. I can’t easily recall any recent movie previews and I am not really sure what’s out there.