Local Online Advertising

Local Online Advertising To Reach $7.8 Billion
By Mike Sachoff · September 10, 2007

The dollar gap between U.S. local online spending and total local media ad spending is large with $97 billion going to offline media such as yellow pages and newspapers. Only 2.9 percent of all local ad spending will go online in 2007, or $2.9 billion.

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