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New Local Ad Strategy for AdWords

Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. "If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google's Inside AdWords Crew. "If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords."