All Posts Tagged Tag: ‘Load time’
In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.