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SEW Live – Marketing Common Sense

“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness.  It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.

SEW Live – Viral Marketing And Link Bait
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Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.

SEW Live – The Future Of SEW (+ video)
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Search Engine Watch has greatly influenced the industry with their SES conferences and now, it’s reaching out to new areas.

SEW Live – The Pros And Cons Of Social Media
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Social media is becoming increasingly important in the modern business world, and that’s why Matt Bailey, founder of SiteLogic, gave a “Social Media Analysis” talk at today’s SEW Live event in Ohio.  Luckily for you, WebProNews was there to take notes.

SEW Live – Marketers: Digg Is Done, YouTube Won
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Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation at the Search Engine Strategies SEW Live one-day event in Columbus, OH, with that theme in mind.

Microsoft Promoting Email To Advertisers

The opening of Windows Live Hotmail also comes with a push from Microsoft as the company tries to sway more advertisers to the product.

Windows Live Hotmail Goes Global

It’s being billed as “[t]he most significant upgrade for Hotmail since it pioneered the webmail industry in 1996,” and it’s here: Windows Live Hotmail is rolling out globally.

New users should get an account immediately; MSN Hotmail customers will be presented with the option of upgrading. 

Windows Live Hotmail Launched Worldwide

Microsoft Corp. today announced that Windows Live Hotmail, the successor to MSN Hotmail, is launching globally in 36 languages.

ContextWeb’s ADSDAQ Goes Live

DoubleClick may be working on a "NASDAQ-like exchange" for online display ads, but today ContextWeb has opened their ADSDAQ platform live, discussed here recently.

Social Search – The Future of Image Search

[Disclaimer: I'm CEO of Zooomr, we are building both a social based image search system as well as a stock photography platform]

Active Blogging Flat At 15.5 Million Blogs

Those who can be bothered to update their blogs at least once every 90 days has hit a broad piece of flat ground, with Technorati’s numbers showing minimal movement between October 2006 and March 2007.

Windows Live Search Executive Dane Glasgow Leaves
Dane Glasgow, general manager for Windows Live Search, is leaving the company to work for various nonprofits and spend more time with his family, according to ZDNet’s Mary Jo Foley. Only last month did, Christopher Payne, VP of Windows Live Search, leave to start his own company.

Live Search Exec Ejects

Another one bites the dust at Microsoft, as Live Search general manager Dane Glasgow has chosen to bail out of the company.

Unspinning PR

Nearly 150 people crowded into a private room at the Slug & Lettuce pub in London’s Soho last night for PR Unspun, an event organized by Chinwag Live.

Live Blogging – A Next Step

The kerfuffle over live blogging isn’t likely to subside any time soon, given the growing popularity of live online communication. Add audio and video to the mix and the people who hold live blogging in disdain are likely to go apopleptic.

SES – Windows Live Chief Steve Berkowitz

The following video is an excerpt from the 2007 Search Engine Strategies Keynote discussion between Danny Sullivan and Windows Live Chief, Steve Berkowitz. In this excerpt Steve Berkowitz explains that "it is not ever satisfactory not to be number one" in the search engine industry. He further explains that Microsoft’s first goal is to reach critical mass from an advertising standpoint and how Microsoft’s search platform will continue to evolve.

Compete: Live Search Not So Lively

While Google continued to zoom along in the US search engine market, MSN/Live Search’s downturn ran counter to analysis site Compete.com’s prediction last month.

Microsoft Fine-Tunes Branding

Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:

Live Video Streaming Comes Fast!
Wow, where did this come from? Over the past 24 hours I’ve watched live video streaming become the next hot topic on the web.

First, inspired by Justin.tv, Chris “I live on the lunatic fringe” Pirillo decided to start a live internet video stream of him at his computer. Bringing in Ustream.tv (the live video technology) Skype, Twitter, chat rooms and a whole host of other technology.

SES – Searching for SEO Meaning at MSN Live Search

In the past, I’ve been critical of MSN for not participating in conferences. Today I’m going to be critical of them because they did participate. Steve Berkowitz, Senior Vice President, Online Services Group for Microsoft, was the keynote for day 2 of SES NY 2007 and it is one of the first keynotes I’ve regretted attending. I would have rather slept in.

SES: I, Robots.txt

Danny Sullivan keyed the Robots.txt Summit session during SES New York, where representatives from major search engines discussed the future of the humble file used to manage crawler behavior.

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