All Posts Tagged Tag: ‘Live’
There’s a lot of minutiae in managing a keyword campaign. It doesn’t seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps as you dig down into the keyword mines.
Note: The information presented here pertains to CPC content (contextual) advertising, not CPC search advertising.
“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness. It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.
It’s being billed as “[t]he most significant upgrade for Hotmail since it pioneered the webmail industry in 1996,” and it’s here: Windows Live Hotmail is rolling out globally.
New users should get an account immediately; MSN Hotmail customers will be presented with the option of upgrading.
The following video is an excerpt from the 2007 Search Engine Strategies Keynote discussion between Danny Sullivan and Windows Live Chief, Steve Berkowitz. In this excerpt Steve Berkowitz explains that "it is not ever satisfactory not to be number one" in the search engine industry. He further explains that Microsoft’s first goal is to reach critical mass from an advertising standpoint and how Microsoft’s search platform will continue to evolve.
First, inspired by Justin.tv, Chris “I live on the lunatic fringe” Pirillo decided to start a live internet video stream of him at his computer. Bringing in Ustream.tv (the live video technology) Skype, Twitter, chat rooms and a whole host of other technology.
In the past, I’ve been critical of MSN for not participating in conferences. Today I’m going to be critical of them because they did participate. Steve Berkowitz, Senior Vice President, Online Services Group for Microsoft, was the keynote for day 2 of SES NY 2007 and it is one of the first keynotes I’ve regretted attending. I would have rather slept in.
The blogosphere has evolved into a living, breathing organism; the interrelated parts stemming from its bloggadocious heart have branched to include tags, vlogs, and podcasts. It even has its own virus – the splog. This evolution spurred Technorati’s Dave Sifry to redefine it as the "Live Web," growing not as fast as it was, but growing nonetheless.
A major imagery release just went online at Live Maps and the Virtual Earth platform – 3.8 terabytes worth of imagery to be exact.
The 3.8TB update features dozens more cities of Birds eye coverage as well as some high resolution ortho imagery from the Ultracam and GlobeXplorer. And lots of European Birds eye coverage, including some countries that had not been previously covered at all. Here’s a list of all of the new coverage by region:
New cities with Birds Eye Coverage around the world:
In a departure from the negative publicity surrounding the company this week, Google announced the launch of its instant messaging gadget today. The Google Talk gadget can be embedded in a user’s personalized Google homepage or on any other webpage or blog simply by adding a line of code.
The Association of American Publishers and the Authors Guild is none too happy with Google’s plan to indiscriminately scan, index, and allow the searching of millions of books from libraries the world over and Microsoft is capitalizing on this rare chink in Google’s armor.
Copyrighters are claiming infringement because Google is making advertising revenue from the results of book searches in the Google Book Search system. Here are all of Google’s arguments that I found:
Today Microsoft and Reuters announce a deal which will bring Reuters News Alerts direct to consumers
Back at Search Champs, 13 months ago, we saw some prototype software called Windows Live “Casino”. Now, CRN has an article on Casino, explaining a lot about the project, which seems to keep changing focus and code names, and god only knows if it’ll ever ship. Originally, Casino was supposed to be an advanced interface for Windows Live Search, bringing the power of a desktop application to online search. Now?
Lots of promise, the hype is there, will it make it, and what will the impacts on the corporate network be?
The folks who brought you Kazaa, and then Skype are taking a long hard look at IPTV, and will most likely shape how that media channel will look for the next 4 or 5 years. I have applied for a Joost beta key, but have yet to get one (so hint, if anyone has a joost beta key that they don’t want, let me know, no its not worth money to me).
Yahoo has started integrating Yahoo Messenger into Yahoo Mail, just like Google did with Gmail over a year ago. Because of Yahoo’s cool tabbed IM interface, the IM window is full size, supersized even, making for lots of room for avatars, rich text editing controls, and timestamps.
Microsoft has been running in beta in some foreign markets a website called MSN Reporter that copies many features from the popular Digg website. On MSN Reporter, users share and rate news, rating them up or down with giant “Kicken!” and “Dumpen!” buttons (translated as “Kick it” and “Dump it”).
At the 3GSM World Congress 2007, Barcelona, Microsoft launched three new Windows Live products for mobile devices. The products are Live Search for Windows Mobile, Live Search for Java and Windows Live for Windows Mobile.
The new email service from Microsoft will receive a name that combines the familiar Hotmail name with the heavily-backed Windows Live brand.
Ultimately we think faithful Hotmail users will continue to call the Windows Live branded service by the name they have known for over ten years. Long-time users who recall Hotmail’s origins may remember the various obstacles Microsoft encountered in 1997 when they bought Hotmail and moved it from Solaris to Windows servers.
Remember all that caterwauling outside of MacWorld a couple of weeks ago? The ecstatic throngs seizing up and falling to the floor upon sight of the iPhone, bringing back memories of Michael Jackson tours in the Eighties where girls would cry themselves into comas? Yeah, well, if searches for the term “iPhone” are any indication, expect that mass market hysteria to continue.
Coverage of the Steve Jobs keynote at the Macworld conference took on several different forms this year. Some publications took the traditional journalistic approach by writing articles after the fact, while others experimented with the less formal, more reactionary approach of blogging.
Google added a new advanced feature to Google Maps: multiple destinations. Now, if you need to go to more than one place, you can enter more than one destination (by hitting the new “Add destination” link) and get directions to each place in order.
It’s that time of year again. You know, the time for “The Year In Review” lists by the thousands telling us what was cool and popular in whatever niche you can imagine. Of course, the search engine industry is not immune from taking the yearly look-back, compiling most popular search lists for our amusement.
Trying to fight your way through the mall for a picture of your kids with jolly old Saint Nick always end up the same way, with you knuckle-punching some rude soccer-mom in the throat for cutting in line, followed by the usual arrest, processing, and posting bail. Save yourself some grief thin 2006.
Today marks the launch of MSN’s Live Book Search, a beta offering aimed at giving users an initial taste of what Live Search has to offer in the realm of literary works. The service will perform keyword searches for books that have thus far been scanned in by Microsoft as part of the project.
Strategic alliances seem to be all the rage these days. Yahoo and Vodafone (a telecommunications company that owns a big chunk of Verizon) formed one earlier this week, and now Microsoft has reached a similar agreement with Sprint. The companies plan to “drive new services” together, the first of which will be Windows Live search for mobile phones.
As of yesterday, the first wave of advertisers were converting over to Yahoo’s new Panama ad system. The system will be made available to all advertisers in the U.S. by year end. Once they migrate, there will be no opting back for the current Direct Traffic Center, a fact which is unlikely to generate any tears.