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Live Search Club
Live Search Club Turning into PR Disaster
By Nathan Weinberg - Tue, 11/13/2007 - 12:01pm.
It looks like the Windows Live Search Club, the puzzle game promotion that seemed so successful for Microsoft at first, is quickly turning into a PR disaster for the company.
The Club, which had searchers play puzzle games in order to win prizes, originally gave Microsoft a huge boost in search engine market share, a gain which has slowly dissapeared entirely in the last few months. Even worse, though, is the anger the Club’s fans are now turning towards the company.
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