About 400,000 CareerBuilder job listings have been added to Expo’s jobs vertical, according to Classified Intelligence. “This is one of those categories where individuals aren’t really posting,” Expo product manager Garry Wiseman said, “so we are really beefing up the category.”

The Team Expo blog listed the addition of job listings along with several other enhancements to Live Expo. Thos enhancements included PayPal integration, featured ads, improved search results, and tighter integration with Windows Live Messenger.

Microsoft’s efforts to add CareerBuilder listings should have wrapped up today, after starting just before the weekend. Classified Intelligence described how the change will benefit job seekers using Live Expo:

Classified advertising has proven an effective and popular online method of buying and selling items, and helping people find jobs or other services. Since the best known leader in the field, Craigslist, does not charge for most listings, competitors like Microsoft have to turn to advertising to monetize their classified efforts.

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David Utter is a staff writer for WebProNews covering technology and business.

There is a bit of a catch – every ad will have to share space with about nine others on those banners. “The AdMission Spotlight Ads in the featured ads program will showcase up to 10 individual featured ad listings in a media-rich, rotating banner,” the press release stated.

However, there will also be definite advantages – “each banner is generated based on user context and/or geographic location in order to maximize targeted advertiser promotion,” according to the release. Users will even be able to monitor how many people take notice of their rust-colored ’89 Civics, because “performance of each featured ad is automatically tracked . . . and . . . will be made available directly to the advertiser.”

In test cases, people who took advantage of the new system did quite well. The press release supplied solid data, citing “a two-month pilot conducted with five classifieds publishers in early 2006,” which “found that Spotlight Ads delivered an average of 2-10X click-through rate success compared with industry-standard banner ad performance of 0.1 to 0.3 percent.”

Microsoft’s Garry Wiseman spoke about the Live Expo experience, the new Spotlight Ads, and his company’s partner in this venture. “Users gain access to more locally relevant ad content, plus the opportunity to interact with new buyers and sellers while widening their network within the Windows Live community,” he said. “We chose AdMission as a technology ally in creating the featured ads program because it had a proven record in the classifieds business and a very innovative turnkey solution.”

This “turnkey solution,” according to Sarah Pate, the president and CEO of the AdMission Corporation, “is an excellent way for AdMission and Microsoft to reach millions of users with portable’ ad content and to monetize that substantial consumer traffic.” That seems like a fair statement.

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Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.