eBay has announced that it will put an end to its Live Auctions on December 31, 2008 in an effort to restructure its online auction business.

Jim Ambach, Vice President, Seller Experience, eBay said," In the case of Live Auctions, maintaining and improving this platform falls outside our immediate focus, and will, therefore, be retired at the end of the year."

Live Auctions have been part of eBay for 7 years, but the platform did not survive eBay’s assessment of what it needs to do to continue to build profitability.