Quantcast

links Articles

PubCon – Link Baiting Strategies
Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating.

Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

Moderator:

  • Jake Baillie

Speakers:

Are Paid Links Subverting Search Quality?
Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay?

Moderator: Chris Boggs, Manager, Search Engine Optimization, eMergent Marketing/BRULANT, Inc.

Speakers: William Leake, Founder and CEO, Apogee Search, Eric Ward, CEO, EricWard.com, Brian Boland, Director-adCenter, Microsoft Corporation.

Live Search Now Returns Extra Links
In a recent SEOCO blog, it was reported that Live.com now returns extra links under the first result.

PubCon: Treading Lightly On Link Buying
· 1

The dominant search engine, Google, doesn’t have a problem with nofollowed paid links, but few webmasters want to pay for something that brings minimal value to their sites.

Google Aggressively Cracking Down on Paid Links

After many instances of education by Google about Paid Link Policy guidelines and after having continuously come up with updates on the issue, the time for action seems to have come full on.

Google, as it appears has aggressively begun to crack down on Ads that violate Google’s quality guideline of "paid links should be disclosed through a "rel=nofollow."

Paid Links Still Evil To Google
· 3

Google continues to beat the drum about passing PageRank through paid links as Matt Cutts weighed in on the topic with another request that webmasters use the ‘nofollow’ attribute for them.

Google Search Appliance Purchase Leads To Links

Want someone to take you seriously?  An effective (if inelegant) way of getting attention is to flash some cash.  That practice may also, as it turns out, get you a link from Google.

Official: Google Penalizing Paid Links
· 1

 Google has officially said that buying and selling links that pass PageRank is a violation of the company’s Webmaster Guidelines, and can result in a drop in search rankings.

Google Busted Laundering Links?
· 2

Because Google has neglected to make certain links from its site nofollow, webmasters are wondering how, exactly, they differ from paid links. 

Google’s Policy on Paid Links
On Webmaster Help Center Google discretely specifies the policy pertaining to "Paid Links".

Link Purchasing or Website Network Building?

For a long time now Google’s Matt Cutts has made it clear that purchasing links will become a hazardous business both for the link seller and the link purchaser.

SEO Software Tips
· 13

In this greedy world we live in, we always take advantage of anything that’s free. Everyone loves free stuff. It’s just the way we are. So, what better way to track your site than with the free SEO tracking software available?

Debunking WordPress SEO “Expert” Articles

I am going to attempt to debunk almost every Wordpress SEO "Expert" article ever written, and in some respects this article even debunks some of the things I have written in the past.

What Makes a Great Selection of Links?

Dave Winer has a great post about the next step in Digg clones.

This is something I’ve been spending a lot of time thinking about too.

What makes a great selection of links? Does it take a million people? Or only a handful.

Building Links Like an Expert
· 2

Since the start of the Internet, people have asked themselves, how do I increase my views?  One guaranteed way to approach this question is to try to boost inbound links.  The more ways that people can be directed to your site, the more eyeballs you will have on your page.

Wrong Techcrunch Reaction On Paid Links?

I think this is one possibly for the water cooler on Sphinn, because I find it comical in a sad kind of way.

Ted Murphy rightly questions Google quite openly to explain why PPP bloggers are being punished for not using nofollow on links, yet many prominent bloggers post quite blatant pagerank passing links to their advertisers every chance they get.

More PageRank Carnage

I have been receiving emails and comments about yet another PageRank downturn for multiple sites.

Andrew Ooi has compiled a short list of Malaysian sites, many were as much as a PR5 previously, and currently show a PageRank of zero (a white bar)

Examples include:-

Colleen’s Simple Kind of Life and 5xmom

The numbers seem to be stable across multiple data centers

UK’s First Site That Searches Both Google & Yahoo

Searchboth.co.uk is a new site that allows you to search both the Google and Yahoo search engine at the same time.

GoDaddy & Google Partner on Webmaster Tools

Go Daddy and Google collaborate to offer easy access to Webmaster Tools, informs the Google Webmaster Central Blog.

Google and BizRate.com Break Up
· 1

Google Checkout Makes Shopping Sites Undesirable

As Google Checkout ramps up, many thin arbitrage / shopping aggregator sites are going to see a significant love loss from Google. In September Andrew Goodman wrote a piece on how paid search and organic search quality criteria may play off each other, after coming across a post on Inside AdWords where Google stated that some types of sites are likely to merit a low quality score:

Build Links While Publishing Your Full RSS Feed

Many bloggers have been touting the benefits of publishing your full blog or site’s full RSS feed. In fact, they have been talking about it for a long time. But did you know that most likely even if you are publishing your full RSS feed you are not taking advantages of its link building benefits?

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter