Quantcast

links Articles

Google On Limiting Links
· 8

As you may or may not be aware, Google recommends keeping the number of links on any given page to under 100. This recommendation can be found among Google’s webmaster guidelines under the Design and Content Guidelines section.

What’s the Web Without Links?
· 93

In an age where the web appears to be getting more and more open, with the rise of data portability and everybody sharing stuff with everybody else, it is fascinating to see that a newspaper publisher is suing another one that is linking to its content.

Top 5 Reasons the “C Word” Should Be Your Priority
· 26

I’m not going to tell you that "content is king." You already know that. There are reasons why your best bet for running a successful online business revolve around your content though.

1. Links

Showing Respect With Your Anchor Text
· 5

Bloggers and other web-based writers do a lot of linking. It’s great for the Blogosphere. In fact it’s really the only reason we have a Blogosphere. How often are our links misleading though? I’m not talking about "paid" or sponsored links that are deceptive and just trying to go after a click. That’s another issue entirely. I’m talking about just the everyday point-of-reference links.

Google Gets Back To Linking Basics

Although it takes less than 15 seconds to create an outbound link, some people will spend quite a bit more time agonizing over the ramifications.  Now, Google’s issued a blog post about outbound links, and the company’s official stance amounts to "relax."

Should You Buy Links?

This old chestnut.

There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team.

For the sake of furthering discussion, I’ll play devils advocate :)

Arkansas Paper Upset Over Walmart.com Classifieds
· 8

Wal-Mart recently partnered with classified Web site Oodle.com to launch free classified ads on Walmart.com and is already creating a controversy.

When users in Arkansas clicked on some of the classified ads on Walmart.com they were led to classifieds from the Arkansas Democrat-Gazette newspaper. Paul R. Smith, president of WEHCO Newspapers, Inc., the company that publishes the Democrat-Gazette, said Wal-Mart and Oodle do not have permission to use the ads.

Google on Nofollow

According to WPN, Google is announcing a Help Center for the NoFollow attribute. You can find it here: What is nofollow and why was it created?

nofollow

So What Links Should you Nofollow?
· 46
A few weeks ago, there was a lively exchange on Search Engine Land about using the “nofollow” link attribute to sculpt PageRank.

Links On Yahoo Answers Lose Power
· 12

This isn’t nearly as serious as having a car’s wheels fall off while a prospective buyer takes a test drive.  Still, even as Microsoft tries to push Yahoo into a sale, links within questions and responses on Yahoo Answers have ceased working.

Video – How Links Can Drive Value

This is a somewhat basic video about how links can drive value. Props to Stunty for his 12 Different Types of Links and How To Get Them.

 

Addressing Assumptions of the Original PageRank

When the original PageRank algorithm was conceived, it was built around the a mathematical formalization called random walk or RW.

Responding to Paid Link Post from Cutts

I have had a chance to deal with the odd email over the last 2 weeks whilst moving house, but I knew I should respond to this paid links post by Matt Cutts as soon as I was able to do so with some level of detail.

What Do You Think About Paid Links?
· 127

Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.

Subscribed Links Now in Google Organic Results

Ben Allen found that Google now integrates Subscribed Links results in-between other organic search results, as part of the “universal search” initiative; this may be new, though it’s hard to tell for sure.

Cutts, Sullivan Weigh In On Paid Links
· 41

The wild debate about Google’s increasingly hardline stance against paid links looks like Wimbledon, with Matt Cutts taking on Rich Skrenta, while Danny Sullivan volleys against Michael Gray.

PubCon – Unjust Link Buying Worries

So Worried that You Forgot to Compete

While on the link buying panel at WebmasterWorld’s Pubcon a few people were pushing that you might need to consider how Google will view your current link buys 5 years down the road, and that they may hurt you then for what you do now. Upon hearing that I said something like "less than 5 years ago I bought spammy links and if I did not I probably wouldn’t be speaking here right now". That got a cheer from the crowd. Who wants to be worried about what Google thinks or does 5 years from now? That is no way to innovate or take marketshare from current market leaders.

PubCon – Link Baiting Strategies
Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating.

Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

Moderator:

  • Jake Baillie

Speakers:

Are Paid Links Subverting Search Quality?
Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay?

Moderator: Chris Boggs, Manager, Search Engine Optimization, eMergent Marketing/BRULANT, Inc.

Speakers: William Leake, Founder and CEO, Apogee Search, Eric Ward, CEO, EricWard.com, Brian Boland, Director-adCenter, Microsoft Corporation.

Live Search Now Returns Extra Links
In a recent SEOCO blog, it was reported that Live.com now returns extra links under the first result.

PubCon: Treading Lightly On Link Buying
· 1

The dominant search engine, Google, doesn’t have a problem with nofollowed paid links, but few webmasters want to pay for something that brings minimal value to their sites.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter