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Google Launches g.co URL Shortener for Google Services Google Launches g.co URL Shortener for Google Services

Google announced the launch of a new URL-shortener that will only link to official Google products and services with g.co. “The shorter a URL, the easier it is to share and remember,” said Google VP Consumer Marketing Gary Briggs. “The …

25 Ways to Get Another Site to Link to Yours 25 Ways to Get Another Site to Link to Yours
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This guest post was co-authored by Ken McGaffin and Susan Payton There are many ways to get other sites to link to yours, which helps in boosting your ranking on search engines. Here are 25 link-building methods you can use …

Twitter Shortens Your Links For You Twitter Shortens Your Links For You
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Twitter is rolling out automatic link shortening on Twitter.com. Users can now simply paste a link of any length into the Tweet box on Twitter.com, and once you hit tweet, it will shorten the link so it only takes up …

Does the Number of Ads on Your Website Affect Your Linkability? Does the Number of Ads on Your Website Affect Your Linkability?
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Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the …

Blekko Launches Link Widget and Embeddable Search Box

Community-driven search engine Blekko has introduced new publisher tools focused on link transparency and customized search via Blekkogear. One of the new tools is called Blekko Link Roll, an embeddable site widget that shows links to a site in real …

More Link Spam Examples in Google
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The New York Times published an article near and dear to my heart over the weekend about JCPenny manipulating Google results as a result of paid links. Apparently it’s news to many people that this kind of activity is taking place. But to those of us who optimize Web sites using “white hat” tactics it is certainly no surprise as we investigate why our competitors out rank us. I thought I would share some of the other common techniques that cheating sites are effectively using to game the system.

How Google Uses Twitter, SafeSearch – Matt Cutts Changes Advice

Matt Cutts posted a new Webmaster Help video in which he answers his own question rather than a user-submitted one (like usual). Specifically, he asks if there’s any advice that he’d like to change from what he’s said in the past. 

"I did a video back in May of 2010, that said we don’t use, for example, Twitter at all in our rankings other than as a normal web page, and the links are treated completely like normal web pages," he says.

9 Questions To Ask After A Site Links To You
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Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people find your website and all you have to offer. Each inbound link is like your website just got another vote of confidence.

So, once the link has been set up, your job is done. Or is it?

Getting links to point to your site is one of the most challenging parts of search engine optimization, but link building doesn’t end once a link has been set up.

Social Validation Critical to SEO
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You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. But to fully take advantage of the search engines and social media, you need to socialize your website’s content.

Google Gives Third-Party Apps Access to Goo.gl
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Google has launched an API for its URL shortener, goog.gl. The API can be used to interact with the service and develop applications that store, share, and manage goo.gl URLs. 

Blekko CEO On The “Useless Garbage” Of The Web
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Late last week, Blekko launched the Spam Clock – the search engine’s illustration of how quickly the web is being flooded with spam. More specifically, it counts up the number of spam pages added to the web since January 1. What is not so clear by looking at it, however, is just what Blekko is considering spam (though the page does remind us that spammers are out to: harm users, steal publisher traffic, and defraud advertisers. 

Google’s Matt Cutts Talks Facebook/Twitter Links’ Influence on Search Ranking
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We recently looked at how Google and Bing use links on Twitter and Facebook for organic ranking, following an informative piece from Danny Sullivan on the matter. Google’s Matt Cutts has now addressed the subject a bit more in a new video uploaded to Googles’ Webmaster Help Channel

Optimizing Your Website For Google
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Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

Google Makes URL Shortener Available at Goo.gl
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Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at goo.gl. It’s called simply, Google URL Shortener. 

AP Updates Attribution Guidelines, Links Not Mentioned
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The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes.

Links Add Value That Print Can’t Match
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Links are one of the biggest reasons that the print industry can’t compete with web content. This is not a new revelation, but after reading an interesting piece about the value of links by Scott Rosenberg, I’m not sure I’ve ever seen it spelled out so crystal clear, and interestingly enough, it’s not really the point of his article.

As Long As There Are Links, The Web Will Live
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An article from Wired caught a lot of attention this week when it proclaimed that the Web is dead. Obviously, this is a sensational headline and a perfect example of linkbait, but it worked. It received the attention it was looking for, and it is still an interesting and thought-provoking read, though the web is far from dead. 

Google’s Blogger and Zemanta Team Up on Gadget for Blogger

Google’s Blogger has teamed up with Zemanta to create a Zemanta Gadget for Blogger.

Zemanta CEO Boštjan ‘Bos’ Špeti? has posted about the gadget on the Blogger Buzz Blog, saying, "Previously, Blogger users could install a Zemanta browser plugin to recommend content while you blog, enabling you to read news to learn more about the topic, link articles to improve the value of your post, [and] use pictures to make you post richer."

Google Shares Its Viewpoint on Earning Quality Links
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SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google’s view on spammy links.

Do you agree with Google’s philosophy on link-building? Share your thoughts here.

New Twitter Links to Play Significant Role in Resonance Algorithm

Twitter has introduced a new, secure link-shortening service called t.co. All links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.

While links might appear something like this: http://t.co/DRo0trj  on SMS, they might appear more based on the domain they are going to on Twitter.com and in third-party apps. So if that link were going to some Amazon page, it might look more like this: amazon.com/Delivering-.

New York Times Paywall Loophole – Access Through Links
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Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.