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How Google Uses Twitter, SafeSearch – Matt Cutts Changes Advice

Matt Cutts posted a new Webmaster Help video in which he answers his own question rather than a user-submitted one (like usual). Specifically, he asks if there’s any advice that he’d like to change from what he’s said in the past. 

"I did a video back in May of 2010, that said we don’t use, for example, Twitter at all in our rankings other than as a normal web page, and the links are treated completely like normal web pages," he says.

9 Questions To Ask After A Site Links To You
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Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people find your website and all you have to offer. Each inbound link is like your website just got another vote of confidence.

So, once the link has been set up, your job is done. Or is it?

Getting links to point to your site is one of the most challenging parts of search engine optimization, but link building doesn’t end once a link has been set up.

Social Validation Critical to SEO
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You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. But to fully take advantage of the search engines and social media, you need to socialize your website’s content.

Google Gives Third-Party Apps Access to Goo.gl
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Google has launched an API for its URL shortener, goog.gl. The API can be used to interact with the service and develop applications that store, share, and manage goo.gl URLs. 

Blekko CEO On The “Useless Garbage” Of The Web
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Late last week, Blekko launched the Spam Clock – the search engine’s illustration of how quickly the web is being flooded with spam. More specifically, it counts up the number of spam pages added to the web since January 1. What is not so clear by looking at it, however, is just what Blekko is considering spam (though the page does remind us that spammers are out to: harm users, steal publisher traffic, and defraud advertisers. 

Google’s Matt Cutts Talks Facebook/Twitter Links’ Influence on Search Ranking
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We recently looked at how Google and Bing use links on Twitter and Facebook for organic ranking, following an informative piece from Danny Sullivan on the matter. Google’s Matt Cutts has now addressed the subject a bit more in a new video uploaded to Googles’ Webmaster Help Channel

Optimizing Your Website For Google
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Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

Google Makes URL Shortener Available at Goo.gl
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Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at goo.gl. It’s called simply, Google URL Shortener. 

AP Updates Attribution Guidelines, Links Not Mentioned
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The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes.

Links Add Value That Print Can’t Match
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Links are one of the biggest reasons that the print industry can’t compete with web content. This is not a new revelation, but after reading an interesting piece about the value of links by Scott Rosenberg, I’m not sure I’ve ever seen it spelled out so crystal clear, and interestingly enough, it’s not really the point of his article.

As Long As There Are Links, The Web Will Live
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An article from Wired caught a lot of attention this week when it proclaimed that the Web is dead. Obviously, this is a sensational headline and a perfect example of linkbait, but it worked. It received the attention it was looking for, and it is still an interesting and thought-provoking read, though the web is far from dead. 

Google’s Blogger and Zemanta Team Up on Gadget for Blogger

Google’s Blogger has teamed up with Zemanta to create a Zemanta Gadget for Blogger.

Zemanta CEO Boštjan ‘Bos’ Špeti? has posted about the gadget on the Blogger Buzz Blog, saying, "Previously, Blogger users could install a Zemanta browser plugin to recommend content while you blog, enabling you to read news to learn more about the topic, link articles to improve the value of your post, [and] use pictures to make you post richer."

Google Shares Its Viewpoint on Earning Quality Links
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SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google’s view on spammy links.

Do you agree with Google’s philosophy on link-building? Share your thoughts here.

New Twitter Links to Play Significant Role in Resonance Algorithm

Twitter has introduced a new, secure link-shortening service called t.co. All links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.

While links might appear something like this: http://t.co/DRo0trj  on SMS, they might appear more based on the domain they are going to on Twitter.com and in third-party apps. So if that link were going to some Amazon page, it might look more like this: amazon.com/Delivering-.

New York Times Paywall Loophole – Access Through Links
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Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

Links Not Always the Best Indicator of Relevance
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In a recent video uploaded to Google’s Webmaster Central YouTube channel, Matt Cutts talks about creating tags and categories on blogs for SEO purposes. Rather, he discusses how there’s not much point in creating them for this reason.

On average, how many tags do you include with your articles/blog posts? Let us know.

Ways to Get Fresh Links to Old Content for Better Search Rankings
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You may have gotten some good links in the past, but don’t count on them helping you forever. Old links go stale in the eyes of Google.

Do you still get links to old content? Tell us why you think that is.

Do You Have the “Right” to Link?
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It was recently discovered that search engine/news aggregator NewsNow.co.uk had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time – blocking search engines and aggregators from using its content (and using apparently includes linking).

How Google Rates Links from Facebook and Twitter
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The first Matt Cutts Answers Questions About Google video of the year has been posted, and in it Matt addresses links from Twitter and Facebook, after talking about his shaved head again. Specifically, the submitted question he answers is:

Links from relevant and important sites have always been a great way to get traffic & acceptance for a website. How do you rate links from new platforms like Twitter, FB to a website?

How Press Releases Can Be Great For Search
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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

Link Building for Bing Rankings: Dos and Don’ts
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It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.