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Blekko CEO On The “Useless Garbage” Of The Web
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Late last week, Blekko launched the Spam Clock – the search engine’s illustration of how quickly the web is being flooded with spam. More specifically, it counts up the number of spam pages added to the web since January 1. What is not so clear by looking at it, however, is just what Blekko is considering spam (though the page does remind us that spammers are out to: harm users, steal publisher traffic, and defraud advertisers. 

Google’s Matt Cutts Talks Facebook/Twitter Links’ Influence on Search Ranking
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We recently looked at how Google and Bing use links on Twitter and Facebook for organic ranking, following an informative piece from Danny Sullivan on the matter. Google’s Matt Cutts has now addressed the subject a bit more in a new video uploaded to Googles’ Webmaster Help Channel

Optimizing Your Website For Google
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Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

Google Makes URL Shortener Available at Goo.gl
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Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at goo.gl. It’s called simply, Google URL Shortener. 

AP Updates Attribution Guidelines, Links Not Mentioned
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The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes.

Links Add Value That Print Can’t Match
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Links are one of the biggest reasons that the print industry can’t compete with web content. This is not a new revelation, but after reading an interesting piece about the value of links by Scott Rosenberg, I’m not sure I’ve ever seen it spelled out so crystal clear, and interestingly enough, it’s not really the point of his article.

As Long As There Are Links, The Web Will Live
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An article from Wired caught a lot of attention this week when it proclaimed that the Web is dead. Obviously, this is a sensational headline and a perfect example of linkbait, but it worked. It received the attention it was looking for, and it is still an interesting and thought-provoking read, though the web is far from dead. 

Google’s Blogger and Zemanta Team Up on Gadget for Blogger

Google’s Blogger has teamed up with Zemanta to create a Zemanta Gadget for Blogger.

Zemanta CEO Boštjan ‘Bos’ Špeti? has posted about the gadget on the Blogger Buzz Blog, saying, "Previously, Blogger users could install a Zemanta browser plugin to recommend content while you blog, enabling you to read news to learn more about the topic, link articles to improve the value of your post, [and] use pictures to make you post richer."

Google Shares Its Viewpoint on Earning Quality Links
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SEO changes all the time as search engines make adjustments to their algorithms and user interfaces, users adopt new technologies, etc. Still some things never change, like Google’s view on spammy links.

Do you agree with Google’s philosophy on link-building? Share your thoughts here.

New Twitter Links to Play Significant Role in Resonance Algorithm

Twitter has introduced a new, secure link-shortening service called t.co. All links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.

While links might appear something like this: http://t.co/DRo0trj  on SMS, they might appear more based on the domain they are going to on Twitter.com and in third-party apps. So if that link were going to some Amazon page, it might look more like this: amazon.com/Delivering-.

New York Times Paywall Loophole – Access Through Links
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Back in January, the New York Times announced that it would be gravitating to a metered paywall system at the beginning of 2011. This would let readers access an as-of-yet unspecified number of articles for free each month, until requiring payment for further access. Meanwhile, print subscribers would have full access to content online.

Links Not Always the Best Indicator of Relevance
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In a recent video uploaded to Google’s Webmaster Central YouTube channel, Matt Cutts talks about creating tags and categories on blogs for SEO purposes. Rather, he discusses how there’s not much point in creating them for this reason.

On average, how many tags do you include with your articles/blog posts? Let us know.

Ways to Get Fresh Links to Old Content for Better Search Rankings
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You may have gotten some good links in the past, but don’t count on them helping you forever. Old links go stale in the eyes of Google.

Do you still get links to old content? Tell us why you think that is.

Do You Have the “Right” to Link?
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It was recently discovered that search engine/news aggregator NewsNow.co.uk had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time – blocking search engines and aggregators from using its content (and using apparently includes linking).

How Google Rates Links from Facebook and Twitter
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The first Matt Cutts Answers Questions About Google video of the year has been posted, and in it Matt addresses links from Twitter and Facebook, after talking about his shaved head again. Specifically, the submitted question he answers is:

Links from relevant and important sites have always been a great way to get traffic & acceptance for a website. How do you rate links from new platforms like Twitter, FB to a website?

How Press Releases Can Be Great For Search
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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

Link Building for Bing Rankings: Dos and Don’ts
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It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.

Content Scrapers Not a Big Deal?
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If you write for the web, whether that be on a blog or any other content site, there is a good chance your content has been scraped at some point, if not on a continuous basis. The good news is that it’s probably not that big of a deal. At least that is what Google’s Matt Cutts imples.

Answering user questions as he so often does, Cutts took on the question, "Is there a way to benefit from content scraped from your site?"

Get More Links in Your Actual Google Results
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Google has started adding links to specific parts of webpages in the snippets on search results pages.

Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.

Bit.ly Shortens URL Shorteners
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URL-shortening service bit.ly, the favorite of Twitter, has introduced a new URL-shortening service, or an extension of the original one rather. The new one is j.mp, which as you can see by looking at it resides at a domain with very few characters.

That is exactly the reason bit.ly has introduced it. The company says that for some people, "every character counts," and that is certainly true in the Twitter age, where a maximum of 140 characters is allowed per tweet.

Digg Nofollow Links: Matt Cutts Approved
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Yesterday, Digg announced that it was changing the way it handles some links with regards to the nofollow attribute. The point of the changes is to cut down on Digg spam. Digg is now adding rel="nofollow" to any external link that they aren’t sure they can "vouch for." This means:

    – External links from comments
    – External links from user profiles