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Google Penguin Update: You Ain’t Seen Nothing Yet Google Penguin Update: You Ain’t Seen Nothing Yet
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Last year, Google launched the Panda update, and wreaked havoc across the web on sites doing little to contribute to the quality of content appearing throughout Google’s search engine. This year, it’s been the Penguin update doing the wreaking (with …

Should Linking To Copyrighted Material Be Illegal? Should Linking To Copyrighted Material Be Illegal?
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Despite how you feel on the matter, online piracy is illegal. Various courts throughout the country have said again and again that uploading pirated works on the Internet for others to download is illegal. The copyright lobby hasn’t really done …

Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling
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This year, as you may know, Google has been sending out a whole lot of messages to webmasters about problematic links. People are in a frenzy trying to get rid of links that may or may not be hurting their …

What To Do About Google’s Confusing Link Warnings What To Do About Google’s Confusing Link Warnings
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Editor’s Note: This is a post from a guest author in the search engine marketing field. Any advice within is that of the author’s, and does not necessarily reflect the view of our organization. If you read Chris Crum’s post …

Google Gives Webmasters Just What They Need: More Confusion Google Gives Webmasters Just What They Need: More Confusion
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Last week, Google began sending out messages to webmasters, warning them of bad links, much like the ones that many webmasters got prior to the infamous Penguin update. Google said, however, that these messages were different. Whereas the company’s advice …

Google Is Considering Discounting Infographic Links Google Is Considering Discounting Infographic Links
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Matt Cutts spoke with Eric Enge at SMX Advanced, and Enge has now published the entire interview. In that interview, Cutts reveals that Google may start looking at discounting infographic links. That doesn’t mean Google is doing this right now, …

Matt Cutts: Nofollow Links Are Small, Single Digit Percentage Of Links On The Web Matt Cutts: Nofollow Links Are Small, Single Digit Percentage Of Links On The Web
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Google’s Matt Cutts recently downplayed the significance of social signals in search, compared to links. Search Marketing Expo uploaded a new video to YouTube, featuring a discussion between Cutts and moderator Danny Sullivan, in which he talks about the notion …

Google Doesn’t Care How Many Nofollow Links You Have Google Doesn’t Care How Many Nofollow Links You Have
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Adding the nofollow attribute to links prevents PageRank from being passed. This is something that Google wants webmasters to do for any links that have been purchased. To do otherwise is strictly against Google’s quality guidelines. Violating these guidelines can …

Go Ahead, You Can Now Tell Bing to Ignore Links Go Ahead, You Can Now Tell Bing to Ignore Links
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While the SEO brethren have been waiting for Google to provide a tool that will allow webmasters to disavow specific links, Bing went ahead and punched that ticket first by launching the Disavow Links feature in Bing Webmaster Tools. The …

This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update
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Another webmaster has claimed to have recovered from Google’s Penguin update. In a WebmasterWorld forum post (via Barry Scwhartz), member neildt said that they noticed a page they thought had been hit by Penguin, had returned to ranking for the …

Google Will Soon Ignore Links You Tell It To Google Will Soon Ignore Links You Tell It To
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Google’s Matt Cutts gave a keynote “You and A” presentation at SMX Advanced this week, and mentioned that Google is considering offering a tool that would let webmasters disavow certain links. Would you find such a tool useful? Let us …

Google: We’re Starting To Enforce Paid Links More Google: We’re Starting To Enforce Paid Links More

Google’s Matt Cutts has been making light of paid links all week, but in reality, Google isn’t joking when it comes to enforcing this part of its quality guidelines. According to Google, it’s cracking down on this more than ever, …

SEOmoz Analyst: Google Will Be Cracking Down On Directories More SEOmoz Analyst: Google Will Be Cracking Down On Directories More

Earlier this month, there was some discussion about Google having de-indexed free web directories. Most of the ones we looked at had not actually been de-indexed, but were not ranking well, but there were clearly some that had been de-indexed. …

iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing

Blogger Josh Davis recently put out an investigative report exposing the marketing firm iAcquire for engaging in paid links for clients. Once Google caught wind of it, iAcquire was de-indexed from Google’s search results. Now, the company has openly admitted …

What If The Google Penguin Update Inadvertently Killed The Web As We Know It? What If The Google Penguin Update Inadvertently Killed The Web As We Know It?
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Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out …

Should The Google Penguin Update Hit Sites Like WPMU.org? Should The Google Penguin Update Hit Sites Like WPMU.org?
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We recently told you about WPMU.org apparently getting hit by Google’s Penguin update. The site went from 8,580 visits (pretty standard for the site, having looked through the Analytics myself) to 1,527 a week later. It’s been hovering around similar …

Matt Cutts Shares Something You Should Know About Old Links Matt Cutts Shares Something You Should Know About Old Links
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Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned …

The Blurry Lines Of Google’s Paid Links Policy The Blurry Lines Of Google’s Paid Links Policy
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As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update. …

Google Penguin Update Punishes WordPress Theme Creators? Google Penguin Update Punishes WordPress Theme Creators?
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James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions. The update hit WPMU.org, sending it from 8,580 visits from Google on one day pre-Penguin to 1,527 …

SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update
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SEOmoz is working on a new spam research project aimed at classifying, identifying and removing (or at least limiting) the link juice that spam pages and sites can pass – a pretty ambitious goal, to say the least. Can SEOmoz …

Google Penguin Update Recovery: Hidden Text And Links Google Penguin Update Recovery: Hidden Text And Links
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There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s quality guidelines. With that in mind, it seems …