Inbound links increase the value of your website in the eyes of Google and the other search engines. And, they help more people find your website and all you have to offer. Each inbound link is like your website just got another vote of confidence.
So, once the link has been set up, your job is done. Or is it?
Getting links to point to your site is one of the most challenging parts of search engine optimization, but link building doesn’t end once a link has been set up.