All Posts Tagged Tag: ‘links’

Microsoft Webmaster Portal Live in Beta

MSN Webmaster Portal was announced in August and was to be released into beta in September and be fully accessible by the end of November, however very little has been released since the initial announcement. Until now.

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Webmasters: Where’d My Links Go, Google?

The webmaster forums are lit up with reports that the Google Webmaster Toolbar is showing zero backlinks, and some are reporting a decrease in traffic shortly after.

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Yahoo! Shares Links, Adds More Value To Its Homepage

Erick Schonfeld writes that, "visitors to Yahoo’s homepage will start to see links going to blogs and media sites that don’t have a syndication deal with Yahoo."

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Google Slams Paid Links? Good or Bad?

Another under-the-radar-of-the-real-world blog firestorm erupted yesterday over high profile page rank drops. Google dropped visible PR of many blogs and mainstream news sites presumably as a penalty for selling links.

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Nofollow Outbound Links on Home & Category Pages

As you might have seen, I have now nofollowed all outbound links on my homepage and category pages.

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New Google Webmaster’s Guidelines

I just found another Google webmaster guideline worth sharing…

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AP Suing Moreover Like It’s 1999

The Associated Press is suing news-aggregation site Moreover and its parent company VeriSign for copyright infringement for snippeting and linking to its news. This harkens back to the early days of the Internet when news aggregators were routinely legally hassled for linking.

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Google (Finally) Responds to Directory Question

The recent slap a handful of directories experienced was unaccompanied by an explanation from Google, though the general consensus (maybe) was that Google’s webspam team was sending a message. Weeks later, WebProNews has wrangled a response from Google’s Webmaster Central team – sort of.

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Selling Paid Links Can Hamper Your Google Rankings

Danny Sullivan at Search Engine Land points out that "Selling paid links can hurt your page rank or rankings on Google". He says, "More and more, I’ve been seeing people wondering if they’ve lost traffic on Google because they were detected to be selling paid links."

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Google Becoming Wikipedia Without the Talk Page

In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.

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Link Selling Equals Google Juice Squeeze

The paid link debate has a new topic to chew on, namely the official word and demonstrated effect of Google penalizing sites that sell links.

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Links Range from Good to Bad to Ugly

As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned.

In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.

Hosted Content

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Links or Content? Nope, Attention

WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.

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New Strategies To Building Links

Link building, done correctly and without causing the search engines to think you’re doing something wrong, can turn the right anchor text into SERP ranking gold.

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In TechCrunch 40’s Hallway

I never even got into see a presentation. The hallway was too good. Here’s my photos.

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Because Algorithms Are People Too…Oh, Wait

Google has yet to create an algorithm that approximates how the human mind processes things. They’re working on it, of course, but it is still a textual (as well as contextual and behavioral, and mathematical, among others) process rather than a pure cognitive process. And that creates a gap that is hard to navigate when writing for the Web: write for the reader or write for the spider?

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Using “Click Here” for a Natural Link Profile

Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what

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Interview with the Link Guru

While being much less self promotional than others in the same field, Debra Mastaler is nonetheless one of the most well known and creative link builders in the industry. I have wanted to interview her for a long time since she has a unique way of working but she’s hard to pin down and not very good about returning interview questions…

How long have you been doing link building? What did you do before link building?

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Biz-Dir Talks About Google De-Indexing

WebProNews reporter Jason Miller spoke on the phone with owner David Eaves about his contention that Google de-indexed a large portion of his directory. He suggests that Google may have done this manually rather than algorithmically.

Read more on this in our article titled: "Is Google Hitting Directory Links?".

» Click here to listen to the audio of this interview, or read the transcript below. Visit here

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Is Google Hitting Directory Links?

Algorithmic flux or selective penalization? Nobody’s sure and nobody that can answer is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.

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SEObook Makes Free Tools Available

Of all the SEO principles out there, two remain at the forefront as the most essential: keywords and links. Understanding the language of the searcher (the words they will use to find you) while maximizing the external link love (how search robots know whether you are trustworthy) are top priorities for anyone trying to optimize their website.

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SES – Lee’s Day 3 Wrap Up

Another great day is how I’d characterize day three of the San Jose Search Engine Strategies conference.

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SES – SEO Q&A On Links

No presentations — just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking.

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SES – Lee’s Day 2 Wrap Up

Test: How many geeks (and proud of it) in this picture?

Sphinn Meetup

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SES – Are Paid Links Evil?

Search engines, especially Google, say don’t do ’em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? We explore the issues, in this session.

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SES: Link Building

Link building expert Eric Ward  Mike Grehan gave some informative tips on link building basics at SES San Jose.

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Reciprocal Links: What’s Excessive Anyway?

It’s widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I’ll link to you). The question remains though: how many is too many?

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LinkedIn Links to Recent Contacts, Redefines Recent

On Friday, I wondered what happened to a favorite LinkedIn feature for viewing recent users. I received two subsequent emails from customer service, only to find out I was wrong about the feature because of LinkedIn’s questionable grammar. The semantic web’s a long way off if we can’t master our native languages’ semantics first.

Here’s the first of the two responses:

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Avenue A | Razorfish Launches Link Crawler

Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.

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F-Secure Tweaks Google Over Hosting Ads

Bulletproof hosting usually refers to ISPs that give spammers a safe haven where other ISPs would likely shut down their activities.

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Is Link Authority Dead (Dying)?

After extensive gaming, Google’s algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

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Backdating Nofollow On Specific Domains

There are times when you might want to retro-actively add nofollow to links you have given freely in the past. As an example some time ago I started using the nofollow Wikipedia plugin.

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How Do Doorway and Startpages Differ?

There’ve been some fine lines walked lately by Google’s Webspam team. Not too long ago, it was paid links reporting, and now the line is between startpages and doorway pages. The definitions are quite similar, but Google says it’s all about intent, which makes the argument reminiscent of the art versus indecency squabbles of the past.

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SEOmoz Becomes A Link Millionaire

Rand Fishkin celebrated a big number showing up in Yahoo Site Explorer, one that plenty of search optimization-minded folks would love to see.

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An RSS Subscriber is Worth 1,000 Links

The type of people who subscribe to sites are also the type of people who write about that topic. If you have built up trust and a following your ideas spread faster than the competition. It builds on itself to the point where you can sell out in 8 minutes or 2 minutes.

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Do Not Follow Google’s Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

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Mahalo – Search Results Inside Search Results?

So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.

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Double Dipping in Google’s Organic Results

Subdomain Spam

Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords. 

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Expect Google Webmaster Tools Makeover

The official Google Webmaster Central Blog says within 6 weeks, an overall overhauled Webmaster central – both its Content and Organization will be unveiled.

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Links, Accessibility & Endings

This is a running around the room post. Some may call it a recap or roundup. I call it a “brain dump” or Kim’s blog torture. Take your pick.

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Google Wants You To Report Paid Links

Google is offering users a way to report paid links in an effort to provide searchers with better results, a move that has generated plenty of discussion.

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Google Increases Efforts to Identify Paid Links

Over at the Official Google Webmaster Central Blog, Vanessa Fox announces a “report paid links” feature, after previously asking us to use the spam report to snitch on those selling paid links.

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Do You Really Need Traffic from Search?

Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s out to prove that a business can survive without any search traffic at all. In time the search engines will be allowed back in, but the idea is to show that search traffic while useful is not necessary to build a business and drive both traffic and sales.

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Google’s Paid Link Reporting

Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we.

You can get the full data on this page but I’ll reprint it here because some of you might be concerned about privacy issues as far as Google is conceded:

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Google Shows Who’s Selling Cheap Quality Links

Google recently added the ability for you to report link buyers, which is probably nothing more than a mind control game and a complete waste of time. I recently saw what looked like obvious link buying by Do you think Google would do anything about it if I reported them? Nope.

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Google Cracks Down on Paid Links

First, let me preface this post by saying there is nothing wrong with buying paid links, regardless of what Google says or what you think Google says.  Paid links are called advertising.  “Free” links, which are never actually free, are called public relations.  This has been going on since someone in ancient Egypt first wrote a sandwich board reading “The End is near” and someone else asked, “How much to add ‘Reserve your burial plots today!’”

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Ready to get more out of social media? The leaders in social media marketing dish on how to get in on the action–everything from why to where to how.

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SMX: Matt Cutts You & A

Renowned Google Matt Cutts sat down with Danny Sullivan and the SMX Advanced attendees for a Q&A session.

Here are some of the highlights–and since it’s Friday afternoon, here’s a bit of a twist for you. (Don’t worry, unless you really like these, I’ll be putting the rest of my notes up in a more straightforward format in a little while.)

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Google Clarifies Paid Link Stance

Google has updated its Webmaster Guidelines to include definitions of commonly used terms for shady practices and clearer language about the penalties associated with black and gray hat SEO tactics.

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TechMeme: Anti-linking Engine

I’ve noticed this several times and thought I’d bring it up.

TechMeme seems to penalize bloggers who link to other bloggers. Most bloggers believe that a major part of how TechMeme decides which is the most important story is to count links. That isn’t true in following mine, and other people’s results.

I believe there’s a “linking penalty” on TechMeme. At least it seems that way after doing my own link counting.

Let’s say there’s three stories.

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Google’s Recent Paid Link War

DaveN offers his recovery plan for a recent Google algorithm which has affected the rankings of many sites engaged in buying and selling links.

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The Paid Link Reporting Debate

What’s good for the Goose isn’t Good for Google?

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Is Your Copy Award-winning?

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?

Cutts (Finally) Answers Paid Link Questions

Awash in good intentions, Google’s Matt Cutts paved a hellish road for himself by asking people to fill out a spam report for paid links. Matt followed up over the weekend (and while on vacation) with details that may have saved him some initial grief.

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The Link-Building Battle: Directories Vs. Link Bait

Directories are under fire, and a debate has ensued concerning just how badly they’ve been hit.  Yet despite an onslaught from social media sites and link bait, everyone seems to agree that directories still have some life in them.

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The .TV Relaunch

The .TV relaunch was not very successful because the premium domain name prices are yearly recurring fees (which may increase beyond that price buy some unknown amount).

People who would create great content and later stumble into a business model are not likely to do so on a premium .tv name…which means most of those domain names won’t have high quality content on them. Those that do may see thin profit margins because they have no control over their domain names…as they make them more valuable the registrar can increase prices without mercy, and when the registrant can no longer afford the domain names the registry gets to keep or sell any brand value the registrant built up. 

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Why Most Web2.0 Companies Fail

If you improve the value of another service based largely on their infrastructure or data, it usually doesn’t take much for them to roll your offering into their well known brand, and kill your market position.

Alexaholic was praised by Alexa for being innovative, right up until they sued when the creator failed to sell them the domain name. It took a year for Alexa to clone Alexaholic.

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Lasnik: Stop Worrying About Page Rank

Sound familiar? Google’s search evangelist Adam Lasnik made a similar comment at SES New York, and it reappears during his interview with Eric Enge.

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Interview with Adam Lasnik

Adam Lasnik and I spoke about paid links, duplicate content and more late last week. The paid links conversation was very interesting. One of the things that Adam made clear is that Google is not looking to detect 100% of paid links. Their focus is much more on the links that are being sold for the purpose of passing PageRank.

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Getting Links Without Trying

Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, and develop content for them.” Sounds noble enough, yet I find it extremely humorous. Mainly because of the language involved.

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Easy Social News Links

Social news sites come to prominence largely over the controversies associated with people gaming them, and without people gaming them few would ever garner a critical mass. Marketers spamming a social news site is part of the growth cycle.

Googler Games Google; Cutts Goes Silent

A week after Google’s Matt Cutts set the SEO world ablaze by asking webmasters to report cases of link-buying, his area of the Googleplex is decidedly silent – and so is the media relations department regarding a double-dipping Google executive’s association with a questionable made-for-AdSense company.

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Paid Links Economy

Measuring the quality of an ad system

Many bloggers and other website owners around the world aren’t selling their content these days, they’re financing their site with advertising. Almost every ad system seems to be a compromise. You can measure this compromise across different parameters: is the ad relevant? Is it unobtrusive? Is it disclosed? Is the product or service advertised fair to users? Is the ad directly influencing search engine rankings? Is the ad creating a conflict of interest? Is the ad obfuscating the voice of the website owner?

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The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

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A Paid Link Disclosure Solution

There is a big brouhaha over Matt Cutt’s recent postings (yes, 3 of them) about the disclosure of paid links (big one here, another here, and one more here).

There’s been a lot of postings about it, with a great summary here by GrayWolf at, some here by GrayWolf at, more here from Todd Malicoat of, more here from Matt McGee of, and another here from Andy Beal of

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7 Reasons Google’s Paid Link Snitch Plan Sucks

Matt Cutts blogged that Google would like you, the average search engine user, to report on sites you feel are displaying links for cash. This created a firestorm of negative responses from the SEO, webmaster, and free speech crowd. Below, I put together what I feel are the top 7 reasons Google’s paid link snitch plan sucks. I linked to my inspirations (No payment requested!).

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Perspectives on Link Buying

I like to buy links. In fact, I love to buy links. As powerful and relevant as possible. The more they are such, the more they will help search engine rankings. Search engine rankings help sales. I love to buy sales even more than I like to buy links. I love to scale this process too. I am a capitalist. Capitalist theory may have it’s downfalls, but overall it has served our country pretty well. I think a case could be made for just about any link on the web being purchased in one way or another. You can read my thoughts on not being a link communist here.

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Mountain or Molehill: Reporting Paid Links to Google

Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms.

For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.

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Don’t Hide Links From Matt Cutts

Sneaky people try all kinds of ways to hide links from visitors while showing the links to search engines, but one Matt recently discovered goes overboard in his opinion.

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Hosted Content, The Quest for the Perfect Link

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.

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A Conversation With Google’s Vanessa Fox

Nobody stands up Mike McDonald. Nobody, not even Google’s Vanessa Fox. Back on a cold December day amid the howling Chicago winds, poor Mike sat alone, waiting for Google’s Webmaster Central product manager. Alas, but all is vanity, and’s Rand Fishkin stole the show (and the interview).

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Microsoft Maps Doesn’t Get the Hype

First, thanks Leon Atkinson for the compliment: Scoble’s links are as good as the links that come out of Digg.”

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Blogcatalog vs Technorati?

As most of my readers are no doubt aware, I am a strong supporter of sharing the link love, but I always advocate sharing it in a focused manner, preferably from relevant content or from comments and trackbacks. If you trackback/pingback this blog you receive a reciprocal link between highly relevant content automatically, and not only Google and other major search engines count the links as relevant, but also blogging search engines such as Technorati, though with Technorati it is best to do it on a more recent post.

If you want to share the love from your blog, I compiled an extensive list of "dofollow" and "nofollow" resources covering major platforms such as Wordpress (on your own domain), blogger and Drupal. It is also possible on Typepad, and Dawud Miracle and Karen have been discussing ways to present the complicated procedure to remove nofollow on Typepad. Hopefully I will be able to link to a solution soon.

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Different Links, Different Goals

WMW has a good thread about some of the changes people are noticing at Google. Two big things that are happening are more and more pages are getting thrown in Google’s supplemental results, and Google may be getting more aggressive with re-ranking results based on local inter-connectivity and other quality related criteria.

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SEO All-Stars Rank Top 10 Algorithm Factors

This isn’t reverse engineering, says SEOMoz’s Rand Fishkin, who called a virtual quorum of the top 37 minds in the SEO business. It’s a list of 35 factors that make up, in Fishkin’s estimation, 90-95 percent of what Google’s algorithm is looking for when determining rankings.

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A Big List of Blogging Mistakes

Here’s the final list of the 48 blogging mistakes from the partecipants to the blogging project started by Daniel at There’s also my entry, the blogging mistake I did for 25 years … but they changed my catchy title :(

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Google Webmaster Tools Shows Nofollow Links

Google Webmaster Tools recently added the neat capability of seeing a good solid list of inbound links to your site, and allowing you to download the entire list in a spreadsheet file.

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Creating a Blog That Attracts the Right Links

I setup A LOT of blogs (5 so far this week) and many times it’s difficult for customers to get or understand is that one of the key components in a successful blog search marketing campaign is shaping a blog so that it attracts links automatically from other on-topic blogs and sites.

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Amazon Contextual Links Warning

Amazon Contextual Links has launched in beta – actually a good job it is beta because I have already noticed a few bugs just by visiting one blog that was discussing the news.

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BBC Picks Up Sierra Threat Story

Kathy Sierra, author of the brilliant blog Creating Passionate Users wrote a post yesterday describing some incredibly disturbing, horrible, abuse and death threats she has been receiving from some other blogs and bloggers.

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Citations and Links from the Press

The press are an evil bunch:- they phone you when you are busy, ask you lots of difficult questions, try to trip you up or squeeze something juicy out of you, wasting lots of your time, and the buggers rarely give you a citation or a link for your efforts.

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Even the Search Engines are Bad at SEO

Yahoo! allows paid inclusion members to buy quick links in the search results and indexes sites more fully if they use Yahoo! for their site search. While neither of these may seem like a big deal they both are.

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SEO Self-Reflection

SEO articles abound on social media linking strategies. SEO blog posts are legion on the topic of link and widget bait. SEO forums buzz endlessly about reciprocal versus one-way linking. There is no doubt that all of those various types of external, inbound links matter. But how often do we discuss internal linking strategies?

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A List Bloggers Shouldn’t Throw Stones

There are a number of fatal, hypocritical or naive flaws in almost every attack on paid posts by A list bloggers and it is time to show them their Achilles heel(s).

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Why I Loathe Top Commenters Plugins

I benefit from being a top commenter on a number of blogs simply because I am consistently active on those sites, and I have gained the benefit without changing my commenting habits.

Some of my blogging friends are aware of the problems, but have opted to use such a plugin anyway – I fully respect that decision, but many make that decision "blindly" without being aware of the possible consequences.

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SEO and the Presidential Candidates

A recent article posted on Slashdot looked at various website design points of the top 6 Presidential Candidates.

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More Link Data From Google Webmaster Tools

Have you been using the link data Google now provides through Webmaster Tools? Do you wish Google provided even more information? I know I do. Well Google hasn’t made any changes to the tool, but thanks to Joost de Valk you can now pull a little more data from all those links Google is reporting.

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Getting Links from A-List Bloggers

As in any community, there are the trend setters, the visionaries and the superstars. They’re the ones that are quoted, read and referenced most, the movers and shakers of their particular realm. Blogging is no different.

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Measuring Directory Link Value

Loren Baker at Search Engine Journal has written a post on measuring the value of directory links.

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Links for the Non-English Web

I’d love to know where one can submit “fun” links for the non-English language web (I’ve just added translations to a site of mine).

If you have a new non-English web site, you can submit it to sites like Boing Boing, Digg, Fark, CollegeHumor, MetaFilter, and if they like it they link to it. But where do you submit something for… China? Japan? Russia? Italy? Spain? Brazil? India?

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A Little Help From Your Friends on Reddit

Reddit is one of the most difficult social sites to get your content popular on. It can drive thousands of visitors to websites and hundreds of links, but the question is how can you get to the top of the homepage so you can get the traffic and links?

We already know that good content and attractive post titles can really help get a story to the top of social sites. Another obviously important factor that helps a story get to the top is the amount of votes it gets. On most social sites, the friends feature can help a story get a large amount of votes in a short amount of time. If you are not too familiar with the friends feature that social sites have, it is the feature that allows one user to befriend other users.

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Overload of Social Media

At LIFT we talked about Internet addiction, that turned into an article on the BBC. I spoke up and said that my addiction got me lots of benefits. More friends. Invites overseas. And lots of interesting experiences including dinner with Douglas Engelbart (still one of the highlights of my tech tour).

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Playing Blog Favorites on Technorati

Lists are good and bad. They

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Good Adobe Engage Posts

John Dowdell is keeping a list of links of people who say something interesting about the Adobe Engage event I’m at.

Good posts so far?

Tim O’Reilly on creating engaged users.

David Berlind of ZDNet on Microsoft vs. Adobe and Adobe’s timeline.

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Tips for Content Distribution Networks

In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.

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Guidelines on How to Ask for a Link

Last week I did a post on Search Engine Watch about 11 guidelines for pursuing authoritative links. This post on SEW provides an overview about pursuing the highest value links from sites as part of a long campaign. And this is a great approach to pursuing links.

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Getting Links from Authoritative Sites

A recent post on Search Engine Watch informs about 11 Guidelines for Getting Authoritative Links. Authoritative links ensures value to web promotion strategy. It is obvious that search engine will give preference as well as value to out bound links from authoritative sites. 

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Google Selling PR7 Links For $10k!

While doing some research, an astute coworker of mine noticed that the Google Enterprise Solutions page has links to their partners’ websites who are part of their Enterprise program. What’s interesting about this is that the page has a Google PageRank of 7/10, and to get listed on that page you have to pay Google $10,000 per year to be part of their program.

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Have a Business Plan for Your Sites

The First Age of The Internet is fast coming to a close, and with that comes the removal of early opportunities and low-hanging fruit.

That means if you have a serious plan for a website, you need to push on getting it out now, and fast.

If you have a website without a business plan, you need to push on getting one drawn up now, and fast.

I’ve been at this conclusion for a while, but the issue of urgency is speeding up.

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Links And Content Need Each Other, For Now

I can’t help but think this is a silly discussion, like an argument about whether or not Lois Lane could really have Superman’s baby, but I’m diving in anyway to wrap my head around it and, in the process, take you with me.

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