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SES: Link Building
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Link building expert Eric Ward  Mike Grehan gave some informative tips on link building basics at SES San Jose.

Reciprocal Links: What’s Excessive Anyway?
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It’s widely known in SEO that gaming links is dangerous, and too many questionable references can cause Google to give you the boot. Still, the power of the link is there, and this leads many SEOs into a reciprocal link network (link to me and I’ll link to you). The question remains though: how many is too many?

LinkedIn Links to Recent Contacts, Redefines Recent

On Friday, I wondered what happened to a favorite LinkedIn feature for viewing recent users. I received two subsequent emails from customer service, only to find out I was wrong about the feature because of LinkedIn’s questionable grammar. The semantic web’s a long way off if we can’t master our native languages’ semantics first.

Here’s the first of the two responses:

Avenue A | Razorfish Launches Link Crawler
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Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.

F-Secure Tweaks Google Over Hosting Ads
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Bulletproof hosting usually refers to ISPs that give spammers a safe haven where other ISPs would likely shut down their activities.

Is Link Authority Dead (Dying)?
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After extensive gaming, Google’s algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.

Backdating Nofollow On Specific Domains

There are times when you might want to retro-actively add nofollow to links you have given freely in the past. As an example some time ago I started using the nofollow Wikipedia plugin.

How Do Doorway and Startpages Differ?
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There’ve been some fine lines walked lately by Google’s Webspam team. Not too long ago, it was paid links reporting, and now the line is between startpages and doorway pages. The definitions are quite similar, but Google says it’s all about intent, which makes the argument reminiscent of the art versus indecency squabbles of the past.

SEOmoz Becomes A Link Millionaire

Rand Fishkin celebrated a big number showing up in Yahoo Site Explorer, one that plenty of search optimization-minded folks would love to see.

An RSS Subscriber is Worth 1,000 Links
The type of people who subscribe to sites are also the type of people who write about that topic. If you have built up trust and a following your ideas spread faster than the competition. It builds on itself to the point where you can sell out in 8 minutes or 2 minutes.

Do Not Follow Google’s Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

Mahalo – Search Results Inside Search Results?
So I was just reading a post by Graywolf about the Mahalo blog giving out nice free links to sites they would never include in their own search results for being to ’spammy’ and started poking around the new human search engine.

Double Dipping in Google’s Organic Results

Subdomain Spam

Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords. 

Expect Google Webmaster Tools Makeover
The official Google Webmaster Central Blog says within 6 weeks, an overall overhauled Webmaster central – both its Content and Organization will be unveiled.

Links, Accessibility & Endings
This is a running around the room post. Some may call it a recap or roundup. I call it a “brain dump” or Kim’s blog torture. Take your pick.

Google Wants You To Report Paid Links
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Google is offering users a way to report paid links in an effort to provide searchers with better results, a move that has generated plenty of discussion.

Google Increases Efforts to Identify Paid Links

Over at the Official Google Webmaster Central Blog, Vanessa Fox announces a “report paid links” feature, after previously asking us to use the spam report to snitch on those selling paid links.

Do You Really Need Traffic from Search?
Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s out to prove that a business can survive without any search traffic at all. In time the search engines will be allowed back in, but the idea is to show that search traffic while useful is not necessary to build a business and drive both traffic and sales.

Google’s Paid Link Reporting

Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we.

You can get the full data on this page but I’ll reprint it here because some of you might be concerned about privacy issues as far as Google is conceded:

Google Shows Who’s Selling Cheap Quality Links
Google recently added the ability for you to report link buyers, which is probably nothing more than a mind control game and a complete waste of time. I recently saw what looked like obvious link buying by Discovery.com. Do you think Google would do anything about it if I reported them? Nope.

Google Cracks Down on Paid Links

First, let me preface this post by saying there is nothing wrong with buying paid links, regardless of what Google says or what you think Google says.  Paid links are called advertising.  “Free” links, which are never actually free, are called public relations.  This has been going on since someone in ancient Egypt first wrote a sandwich board reading “The End is near” and someone else asked, “How much to add ‘Reserve your burial plots today!’”

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