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Microsoft Webmaster Portal Live in Beta

MSN Webmaster Portal was announced in August and was to be released into beta in September and be fully accessible by the end of November, however very little has been released since the initial announcement. Until now.

Webmasters: Where’d My Links Go, Google?

The webmaster forums are lit up with reports that the Google Webmaster Toolbar is showing zero backlinks, and some are reporting a decrease in traffic shortly after.

Yahoo! Shares Links, Adds More Value To Its Homepage
Erick Schonfeld writes that, "visitors to Yahoo’s homepage will start to see links going to blogs and media sites that don’t have a syndication deal with Yahoo."

Google Slams Paid Links? Good or Bad?
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Another under-the-radar-of-the-real-world blog firestorm erupted yesterday over high profile page rank drops. Google dropped visible PR of many blogs and mainstream news sites presumably as a penalty for selling links.

Nofollow Outbound Links on Home & Category Pages

As you might have seen, I have now nofollowed all outbound links on my homepage and category pages.

New Google Webmaster’s Guidelines
I just found another Google webmaster guideline worth sharing…

AP Suing Moreover Like It’s 1999
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The Associated Press is suing news-aggregation site Moreover and its parent company VeriSign for copyright infringement for snippeting and linking to its news. This harkens back to the early days of the Internet when news aggregators were routinely legally hassled for linking.

Google (Finally) Responds to Directory Question

The recent slap a handful of directories experienced was unaccompanied by an explanation from Google, though the general consensus (maybe) was that Google’s webspam team was sending a message. Weeks later, WebProNews has wrangled a response from Google’s Webmaster Central team – sort of.

Selling Paid Links Can Hamper Your Google Rankings
Danny Sullivan at Search Engine Land points out that "Selling paid links can hurt your page rank or rankings on Google". He says, "More and more, I’ve been seeing people wondering if they’ve lost traffic on Google because they were detected to be selling paid links."

Google Becoming Wikipedia Without the Talk Page
In a recent post about paid links, Danny Sullivan wrote about how Google’s army of engineers are going to start hand editing PageRank scores if they think you are selling links, which is a move that wreaks of desperation.

Link Selling Equals Google Juice Squeeze
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The paid link debate has a new topic to chew on, namely the official word and demonstrated effect of Google penalizing sites that sell links.

Links Range from Good to Bad to Ugly
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As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned.

In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.

Hosted Content

Links or Content? Nope, Attention
WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.

New Strategies To Building Links
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Link building, done correctly and without causing the search engines to think you’re doing something wrong, can turn the right anchor text into SERP ranking gold.

In TechCrunch 40′s Hallway

I never even got into see a presentation. The hallway was too good. Here’s my photos.

Because Algorithms Are People Too…Oh, Wait

Google has yet to create an algorithm that approximates how the human mind processes things. They’re working on it, of course, but it is still a textual (as well as contextual and behavioral, and mathematical, among others) process rather than a pure cognitive process. And that creates a gap that is hard to navigate when writing for the Web: write for the reader or write for the spider?

Using “Click Here” for a Natural Link Profile

Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what

Interview with the Link Guru
While being much less self promotional than others in the same field, Debra Mastaler is nonetheless one of the most well known and creative link builders in the industry. I have wanted to interview her for a long time since she has a unique way of working but she’s hard to pin down and not very good about returning interview questions…

How long have you been doing link building? What did you do before link building?

Biz-Dir Talks About Google De-Indexing
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WebProNews reporter Jason Miller spoke on the phone with Biz-Dir.co.uk owner David Eaves about his contention that Google de-indexed a large portion of his directory. He suggests that Google may have done this manually rather than algorithmically.

Read more on this in our article titled: "Is Google Hitting Directory Links?".

» Click here to listen to the audio of this interview, or read the transcript below. Visit Biz-Dir.co.uk here

Is Google Hitting Directory Links?
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Algorithmic flux or selective penalization? Nobody’s sure and nobody that can answer is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.

SEObook Makes Free Tools Available

Of all the SEO principles out there, two remain at the forefront as the most essential: keywords and links. Understanding the language of the searcher (the words they will use to find you) while maximizing the external link love (how search robots know whether you are trustworthy) are top priorities for anyone trying to optimize their website.

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