All Posts Tagged Tag: ‘links’

Study Looks At How Well Backlink Tools Work

Study Looks At How Well Backlink Tools Work

Stone Temple Consulting has been releasing a lot of great research in the SEO space throughout 2015. They’ve provided thoughtful analysis of Google’s use of Twitter in light of a deal between the two companies, Mobilegeddon, engagement on Google+, and Wikipedia’s Google performance. The latest, which should interest many businesses, looks at how well backlink tools perform. Do you find …

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Facebook’s ‘Add the Last Link’ Test Is The Most Annoying Thing Ever

Facebook’s ‘Add the Last Link’ Test Is The Most Annoying Thing Ever

Facebook tests new features all the time. Many of them die off, some of them succeed. This one needs to die. Quickly. Some people (a small set of iOS users) are seeing Facebook at its creepiest, and most annoying. Facebook for iOS is suggesting that users post the last link they copied to their clipboard. No. Stop. Please stop. Do …

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Do Short and Sweet Facebook Posts Drive More Traffic?

Do Short and Sweet Facebook Posts Drive More Traffic?

Like you, NPR sure would like more of its Facebook followers to click through to its site. And like you, NPR is looking for a way to optimize its Facebook traffic. Let’s face it – getting Facebook users to click on your links isn’t easy. Things were easier a couple of years ago – before Facebook nerfed organic reach and …

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People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactions with your links than you were seeing in the past? Let us know in the comments. Adobe’s Social Intelligence Report looks at social media patterns throughout Q2. It finds that “recent algorithm …

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Yahoo Mail Makes It Easier To Add Images, Files & Links To Messages

Google isn’t the only one that announced some email improvements on Thursday. Yahoo announced a new feature for when Yahoo Mail users are composing a message that makes it easier to find and add photos, files, GIFs, or links to their messages. “The new compose experience is simple and fun to use — simply click on the new + icon …

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Can Simply Asking For A Link Now Get You Penalized In Google? [Updated]

It’s nothing new for Google to try to get webmasters to stop focusing on getting links to help their search rankings. Buying links has long been a major no-no, and has hurt plenty of sites over the years as Google catches on and penalizes them in search results. Now, the company is saying not to even ask for a link. …

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Facebook ‘Add A Link’ Feature Hits iPhone

Remember last month when news came out about that new Facebook feature that lets you search for a link to add to a conversation? That just launched on iPhone. It’s called “Add a Link”. What it does is let you click on an icon from Facebook on your mobile device (just iPhone for now), type in keywords to search for …

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What is the Most Effective SEO Tactic?

What is the Most Effective SEO Tactic? If you’re trying to gain visibility for your website, you’ve no doubt wondered about the answer to that question at some point. Well, it just happens to be the very thing that Google keeps telling you. It’s about the content. What has been your most effective SEO-related tactic? Discuss in the comments. Google …

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Google Tone Lets You Share Links with Sound

Google’s latest Chrome experiment is equal parts cool, possibly annoying, fun, first-world problem solving, and pointless. Ok, maybe not equal parts. It’s probably a combination of fun and annoying – depending on who’s using it. If you’ve ever wanted to send links to your co-workers with sound, now is your chance. Say hello to Tone: “As digital devices have multiplied, …

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Google’s Not Checking Your Facts Just Yet

A recently released Google research paper has been drawing some attention throughout the search industry. It proposes a signal for ranking search results based upon “the correctness of factual information provides by the source,” rather than links. Do you think this would be a good direction for the algorithm to go in? Let us know in the comments. As we …

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Google Says You Should Avoid Link Building

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that. Do you think there’s still value to link building? Let us know in the comments. Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John …

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Google Shows Call-To-Action Links For Quick Answer Results From Third-Party Sites

Back in November, people started noticing that Google was showing call-to-action link for some of its quick answer results. The only examples anyone produced at the time came from Google’s own pages. For example, “adwords negative keywords” showed some info drawn from a Google support page, and included a link to “Show me how.” Another example was for the query …

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Link Expert Eric Ward Talks Fear And The Evolution Of Links

The nature of links on the web, particularly in relation to search, has changed a lot over the years, and there’s probably nobody out there with more insight into this than Eric Ward, who’s focused on this specific topic for many years. As Search Engine People says in an article about 58 SEO authorities, “Eric’s been building links since…1994. There’s …

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Google Adds Call To Action Links To Quick Answer Results

Google is showing users “Show me how” links for some of its quick answer results. Unfortunately, so far, the only examples we’ve seen point you to Google’s own content. Search Engine Roundtable points to an example shared by Tommy Sands on Google+, which is for the query “adwords negative keywords”. Search for that, and you’ll likely get a four-step quick …

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Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark with some of them. Meanwhile, the search giant scares people away from using even natural links in some cases, whether …

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If Links Are Changed Between Crawls, Google Will Apparently Trust Them Less

Here’s a bit of interesting info about how Google views links. Apparently the search engine trusts them less if they’ve been changed. That is according to former Googler Pedro Dias, who used to work on the Search Quality and Webspam team at the company (via Search Engine Roundtable). Here’s a series of tweets from him: Did you know Google is …

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Google Responds To Link Removal Overreaction

People continue to needlessly ask sites that have legitimately linked to theirs to remove links because they’re afraid Google won’t like these links or because they simply want to be cautious about what Google may find questionable at any given time. With Google’s algorithms and manual penalty focuses changing on an ongoing basis, it’s hard to say what will get …

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Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the signal that Google’s algorithm was basically based upon is going to play less and less of a role as time …

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Google Has Reputable Sites Afraid To Link Naturally

And the freaking out continues…. As mentioned in a previous post, Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to have their links removed just in case Google doesn’t like them, and decides to penalize their sites. Who can blame …

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PSA: The Topics You Include On Your Blog Must Please Google

Have you thought about branching out in different directions for your blog content? It might not be a great idea if you’re worried about staying on Google’s good side. No, it would appear that you need to stay focused on what you’re already known for, or at least stay within the confines of what Google thinks your site is supposed …

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Google’s Attack On Guest Blogging Reignites Irrational Link Removal Craze

Remember the days when you could build some nice solid links by writing guest posts on other people’s blogs and publications? Well, it’s entirely possible that those days are still here, but Google is freaking people out once again in its efforts to crack down on so-called webspam. Have you written guest blog posts in the past? Are you worried …

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Moz Partners With Bitly For Click Tracking And Link Data

Bitly announced today that it will provide click tracking technology and inbound link data to Moz to help users better understand who is linking to websites and how relevant those links are. The data will use number and frequency of clicks to determine relevancy. Moz had been using Twitter link data to rank relevance, but Bitly’s will utilize Twitter as …

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Google’s ‘Completely Clear’ Stance On Disavowing ‘Irrelevant’ Links

We knew that when Google launched the Disavow Links tool, people were going to use it more than they should, even though Google made it clear that most people shouldn’t use it at all. A person doing some SEO work posted a question in the Google Webmaster Central product forum (via Search Engine Roundtable) that many others have probably wondered: …

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Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’

Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not links are “paid”. 99 percent of the time it’s abundantly clear, he says. Sometimes, not so much. He notes, “These are some of the criteria, but just like the webspam guidelines, …

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Matt Cutts: Backlinks Still Super Important To Search Quality

In case you were wondering, backlinks are still really important to how Google views the quality of your site. Head of webspam Matt Cutts said as much in the latest “Webmaster Help” video, in which he discusses Google testing a version of its search engine that excludes backlinks as a ranking signal. The discussion was prompted when a user asked …

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Cutts Says Google Has Taken Action On Another Link Network

Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was taking action on French link network Buzzea, he noted that Germany was next on the list of places the search engine would be looking at. Then, earlier this week, Google put out …

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Google Goes After Link Networks In Germany

Google is turning its focus on cracking down on link networks to Germany. Matt Cutts hinted at this last week when he announced that the company was taking action on French link network Buzzea, and noted in another Tweet that Germany was also on the list of places Google’s looking at. Google has now put out a blog post about …

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Quentin Tarantino And Prince Attack Linking

It’s been an odd week in Internet news as both Quentin Tarantino and Prince looked to sue people for linking to things. The former is suing Gawker for posting links to his recently leaked film script hosted elsewhere, while the latter filed a suit against his own fans for sharing links to his material on blogs and Facebook. Are these …

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Google Announces Action On Another ‘Link Network’

Google has steadily been taking out link networks that violate its quality guidelines whenever possible, and Matt Cutts announced on Twitter that they’ve taken care of yet another one. This time it’s the French network Buzzea. Today we're taking action on a French link network that violates our quality guidelines (Buzzea). — Matt Cutts (@mattcutts) January 29, 2014 @karthik1990kr thanks. …

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Expedia Apparently Penalized By Google For Linking Practices

It looks like Google has penalized travel site Expedia, one its competitors, which is part of the FairSearch Coalition, which regularly lobbies for antitrust action to be taken against the search giant. Data from SearchMetrics (via Search Engine Land) shows a 25% drop in Google search visibility for the site, and it has taken a hit on major keywords like: …

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