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linking Articles

Intranet / Portal – Prioritize Content and Develop an Effective Linking Strategy

How to prioritize content and determine where to link it on an Intranet or portal…

The Trouble With Linking

For sites that are trying to move up the ranks in search engines, the time may come where they have to make a choice. Google appears to approach the issue differently than Yahoo! and MSN do, making it difficult, if not impossible, to rank highly in all three.

Who’s Linking to Your Blog?

Todd Dunning tempts us to discuss his new tool by telling us we’d be “one of the very first” to point to it.

Bloggers Should Think Coo-petition, Not Competition

Jason Calacanis chastises the WSJ for not directly linking to bloggers. He wants the WSJ to give blogs the credit of a direct link rather than hiding behind Javascript code. That’s touching.

Good Links are Like Good Headlines

Writing a blog post is not really that different to writing any other type of copy, especially when it comes to the headline of a post.

Linking vs Traffic

Excellent post at WMW by user sugarrae on the what is old and what is new about link building. It’s all about marketing, not just getting links. Via TW

The Google Maps of Aviation Sectional Charts
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Recently someone pointed me at SkyVector.com which can most easily be described as “the Google Maps of Aviation.”

Linking Strategies – Search Engine Perspective

One of the major session tracks during day 3 of the 2005 Chicago SES was devoted the art and war of linking. In my last two articles, the SEO/SEM perspective towards linking campaigns was discussed thoroughly. However, the final installment of the linking sessions featured representatives of the all the major search engines.

More Linking Strategies To Consider

In my previous write-up, I discussed how linking past the homepage is an extremely important aspect of any link campaign. In this portion, I am going to focus on additional strategies and tips, which were provided during the Linking Strategies portion of the Chicago SES conference.

Linking Past The Homepage

The first session I attended today, the third day of the Chicago SES conference, was the Linking Strategies track. This particular session had a number of speakers, many of which you all are familiar with like Greg Boser of WebGuerilla.com, Eric Ward of EricWard.com, and Mike Grehan. SearchEngineWatch’s Chris Sherman moderated.

Linking Strategy In The Post-Jagger Period

“Please take down my link.” I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic.

Deep Linking: How to Build Quality Links to Deeper Content

Sometimes one of the hardest things to do for any website is build links to deep content.

Google Hub Sites: A Blog Goal
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Turn your blog into a high powered Google Hub Site. Building your blog into what is called a Hub Site is not something that occurs to many bloggers.

CNET Not Linking To Blogs

Kevin Burton and others notice that CNET doesn’t link to bloggers. Oh, I’ve seen this behavior before.

Linking Strategies: Do’s And Don’ts
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In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren’t any good to you if you don’t use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don’t budge the cylinders in the lock.

Article Marketing Shams and Linking Shills in Web Content

It’s stunning sometimes how far article marketing has come over the last few years as an effective means of promoting business through educational articles.

Anatomy Of A Reciprocal Linking Campaign

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return.

Back to Basics in SEO

There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes.

Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don’t have to be Arnold Schwarzenegger to open it.

SEO Content Distribution Linking For Newbies

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.

Successful Linking Practices…Dos and Don’ts

There always have and always will be new ideas and concepts on how your links will or will not help your popularity rating, traffic flow and search engine positioning.