WebProNews

Google Could Hurt Newspapers’ Websites
By Doug Caverly · October 4, 2007

More than a month has passed since Google struck a deal with the Associated Press, Agence France-Presse, the Press Association, and the Canadian Press, but an outcry has continued. One onlooker believes newspapers’ sites will be hurt.

Finking On Paid Linking?
By WebProNews Staff · September 25, 2007 · 8

It’s been a couple of weeks since it became apparent that Google was penalizing link directories – at least a few of them – knocking them out of the SERPs even for their own business names. There’s still no official word from Google on this, but there is plenty speculation that it wasn’t algorithmic.

Brand New Websites: SEO Company Perspective
By Scott Buresh · September 17, 2007 · 2

It’s an unfortunate fact – no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.

Google Maps Adds Line-Measuring Tool
By Doug Caverly · September 6, 2007 · 1

To me, camping means carrying a lot of stuff and sacrificing a decent shower. Hiking, on the other hand, suggests a pleasant jaunt through the wilderness. So a new distance-measuring tool from Google Maps is rather interesting – it should make sure that hikes don’t inadvertently turn into camping trips.

Google Allows Some Linking Schemes
By Nathan Weinberg · August 27, 2007

Barry caught that Google amended its webmaster guidelines (the holy bible of not getting banned from the search engine), changing the wording on reciprocal linking schemes in a small but very significant way. Before, it said:

SES – PR Train Wrecks Don’t Address SEM
By Mike Banks Valentine · August 21, 2007

I attended my first session of the day at Search Engine Strategies (SES) San Jose in order to learn more about bad PR as it relates to SEO. Oops, no search discussed here.

Reciprocal Linking vs. Triangular Linking
By David Leonhardt · August 14, 2007

When emails like this come from amateurs it’s one thing, but when they come from so-called SEO professionals…

Link Love Can Hurt
By Mike Manuel · July 11, 2007

So, I guess if there was one thing we could all conceptually agree on, it would be that the link, in all its iterations and forms, has become the accepted currency of the social web — especially in the context of blogging.

2008 to be “Year of Linux on the Desktop?”
By Robert Scoble · July 9, 2007

On Saturday at the iPhoneDevCamp someone was showing me his computer. It was running Ubuntu. Linux.

I noted to myself that it finally got over some of the ugliness that turned me off of earlier Linux-on-the-desktop attempts. He showed me, and a few other people some of the cool things (much nicer 3D switching than even OSX has, for instance). Damn, I thought to myself, it’s time to give Linux another look.

Links, Accessibility & Endings
By Kimberly Krause Berg · June 18, 2007

This is a running around the room post. Some may call it a recap or roundup. I call it a “brain dump” or Kim’s blog torture. Take your pick.

Jarboe at SES Toronto
By Andrew Goodman · June 6, 2007

Speaking of Search Engine Strategies Toronto, did you know that Incisive Media now hosts half-day and full-day training sessions – intensive workshops on special topics to bring you fully up to speed – the day prior to the SES conferences?

Cingular and Verizon Are Full of It
By WebProNews Staff · May 4, 2007 · 2

You would think that questions about linking to a website, or more specifically, what you’re allowed to say when linking, would have been put to rest. But that’s not true for Cingular or for Verizon Wireless, who think they have a right to control your hyperlink anchor text and where you link on their public sites.

Link Building Tips
By Lee Odden · April 24, 2007

Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:

The SEO Playbook (Welcome to the Rabbit Hole)
By Todd Malicoat · April 19, 2007

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

SES – Linking Strategies and Link Baiting
By Mike Banks Valentine · April 16, 2007

If you click the link under the headline of this post, you’ll land on Day 3 of Search Engine Strategies December 6, 2006 held in Chicago. That day included both sessions "Linking Strategies" and "Link Baiting and Viral Marketing Success", just as this current conference in April in New York. Both sessions are marked "Advanced" and suggest that you don’t attend if you didn’t attend the "Basic Linking" session earlier in the week. Nah. Only rank beginners not likely to attend a high end SES New York conference should need the prior session.

Hosted Content, The Quest for the Perfect Link
By Frederick Townes · April 13, 2007

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.

Optimizing for a Small Niche
By Aaron Wall · April 9, 2007

SEO Question: My site is focused on a small niche and I can’t find any related keywords to write content about. How do I optimize my content? What should I do?

Answer: Track what you are ranking for and look for meaningful patterns and descriptive related keywords in that data.

Is Linking To Pirated Content A Liability?
By WebProNews Staff · April 6, 2007 · 5

The online video copyright issue is set to get more intense as legal lines come closer into focus. The YouTube and Viacom case, in the unlikely event it sees a courtroom, would be large enough to solidify some ground rules. There are also international complications, which makes one wonder if the World Wide Web will one day necessitate a Virtual World Court.

In-Site Linking Is In Demand
By Doug Caverly · March 30, 2007

In-site links may feel pointless; after all, you would never gain anything by listing yourself as a reference in the real world. But in answer to the question of whether in-site links have any value, the good folks at Pandia believe, “Actually, they do.”

Okay, so, “Actually, the do” is what really appears, but typos happen, and the main idea stands.

Citations and Links from the Press
By Andy Beard · March 26, 2007

The press are an evil bunch:- they phone you when you are busy, ask you lots of difficult questions, try to trip you up or squeeze something juicy out of you, wasting lots of your time, and the buggers rarely give you a citation or a link for your efforts.

Blogspot and SEO
By Richard Hearne · March 20, 2007 · 2

Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.

But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.