linking Articles

Gray Lady Warms Up To Linking Out
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Let it be on record that in late 2008, the New York Times decided linking to other sites is acceptable for respected journalism operations. The headline, meant to be the replacement of the town crier, is heavy and sluggish with decrescendo: “Mainstream News Outlets Start Linking to Other Sites.”

I’ll save you the trip to the calendar. No, we haven’t time-warped back to the Nineties.

Google Gives Tips On Link Architecture
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Over at Google’s Webmaster Central Blog, Maile Ohye is posting linking tips all week. Today’s tips are about linking architecture, or structuring internal links on your site so that they are both user and search engine friendly.

SEC Looks Into Hyperlink Liability
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Is there any legal liability inherent in linking? According to a Security and Exchange Commission policy proposal, the regulatory agency thinks companies should be held liable for linking to false or misleading information that could affect the company’s stock price from their website.

Links To Sheboygan Police Not Authorized By City
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A Sheboygan, Wisconsin woman has filed a federal lawsuit against the mayor of the town and other city officials after being ordered to remove a link to the city’s police department website. If it goes to trial, it could be a landmark case settling the right to link.

Odds are it settles, though, because it looks pretty bad for Mayor Juan Perez.

A Tear In The Link Economy Fabric
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For a decade and a half the outbound link was a "hat tip," a courtesy or even system of content reimbursement; the "Web" is a web because of linking, each quality website helping to prop up another. It was actually kind of socialist in nature.

Moreover Folds, Settles With AP

Signaling that maybe nobody is willing to let this linking-and-snippet business go to court, Moreover and parent company VeriSign have settled a lawsuit filed by the Associated Press for undisclosed terms.

By the tone of the press release, though, those terms must be favorable to the plaintiff. "AP is pleased to have resolved the litigation in an amicable manner and appreciates VeriSign and Moreover’s efforts to resolve AP’s concerns," said AP Vice President and General Counsel Srinandan Kasi.

Blogging Success Takes A Few Months
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The popularity contest of blogging and gaining links and traffic doesn’t happen overnight. It takes time and work.

Exclusive: Google Leads People To NoFollow Help Center
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Matt Cutts told Mike McDonald of WebProNews about something new from Google: the search advertising company opened a little help center on the topic of nofollows and links.

Supreme Court Okays Child Porn Law
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If you know someone with a sick sense of humor, tell them not to joke about child porn. A benign "rickroll" could get them arrested and prosecuted for pandering to pedophiles, whether or not the link actually leads to child pornography.

Exploring The Google Penalty Box
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Pick a number between 6 and 950 and you’ll likely find evidence, or at least the antecedent number, for a Google ranking penalty. Webmasters and SEOers are in general agreement Google penalizes, and have dubbed them according to their numeric reprimand: -6, -30, -60, -950, and so on. Google inadvertently in cases has acknowledged such penalties exist, but has yet to present any hard and fast rules.

There’s Value In Stumbling
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Here’s an interesting question put forth by webmasters: What’s a link in StumbleUpon worth? Well, it’s nofollowed, which means not much in terms of link juice. But there may be an indirect value.

Part of that, of course, is branding. It’s good to be found in as many places as possible. But another value, as noted at SearchEngineRoundtable, is the chance that somebody stumbles upon your site and blogs about it. If so, you’ve just earned another endorsement and possibly a good link.

Watch Out For Backlink Sabotage
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Here’s an interesting question: If a competitor really, really wanted to get rid of me and didn’t mind being unscrupulous to do it, could he set up a bad link scheme that gets me tossed out of Google’s index?

Well, maybe. Let’s just say that it might be a good idea, especially if you’re just starting out and haven’t built the credibility and authority yet, to pay close attention to who’s linking to you and how much. It would take a lot, mind you, and your nemesis would have to be pretty determined.

The Horror of Search Engine Penalties & Filters
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There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.

They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine’s website guidelines, such as:

Video – How Links Can Drive Value

This is a somewhat basic video about how links can drive value. Props to Stunty for his 12 Different Types of Links and How To Get Them.


10 Ways To Increase Pages Indexed
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For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn’t seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses.

Copiepresse Sues EC Over Links

Google’s bete noire regarding linking to news stories is at it again, as Copiepresse filed a lawsuit in its backyard against the European Commission.

Internal and External Linking Values

Wiep Knol put together a fantastic document on internal and external linking values.

Cutts, Sullivan Weigh In On Paid Links
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The wild debate about Google’s increasingly hardline stance against paid links looks like Wimbledon, with Matt Cutts taking on Rich Skrenta, while Danny Sullivan volleys against Michael Gray.

Newspapers Propose New Indexing Standards

This should come as no surprise from the people who’d sue you to stop you from linking to them: at a publishers’ consortium today, after complaining about the limited nature of robots.txt, the newspaper industry has proposed new standards to prevent search engines (and other sites) from indexing their sites willy-nilly.

Debunking WordPress SEO “Expert” Articles

I am going to attempt to debunk almost every Wordpress SEO "Expert" article ever written, and in some respects this article even debunks some of the things I have written in the past.

Linking to Specific Content in Gmail

Google has made their web-based email client Gmail more accessible in their recent update.

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