All Posts Tagged Tag: ‘linking’

Link Expert Eric Ward Talks Fear And The Evolution Of Links

The nature of links on the web, particularly in relation to search, has changed a lot over the years, and there’s probably nobody out there with more insight into this than Eric Ward, who’s focused on this specific topic for many years. As Search Engine People says in an article about 58 SEO authorities, “Eric’s been building links since…1994. There’s …

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Prince Drops Linking Lawsuit Against Fans

You know how Prince is actively suing his fans for posting links on their blogs and Facebook pages that point other fans in the direction of his music? Well, apparently he thought about it and decided to go another route. TMZ reports that the 55-year-old actor/musician has dropped the lawsuit, just days after news of it went public. Just a …

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Google Has Made People Afraid To Link

Google has made it so people are scared to link to content. That’s what it has come to. I don’t think it’s ever been Google’s intention to scare people away from linking when it’s natural and deserving, but its never-ending advice, warnings, rules and policy re-wordings have simply led to mass confusion, and people being afraid to link to legitimate …

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Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are you concerned with following Google’s rules for links on the web? Does Google have too much power over how people …

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Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google

Google posted an interesting Webmaster Help video today about linking. It’s basically about whether it’s better to link to an original source somewhere at the top of a post, or at the bottom. The answer is essentially that it makes no difference, as far as Google’s algorithm is concerned. The link will flow PageRank either way, so as fas as …

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Should Sites Be Forced To Pay For Linking? Harvey Weinstein Thinks So.

Harvey Weinstein, an Oscar winning producer and prolific proponent of Obama, told Deadline that he is going to push for legislation that would force websites to pay for linking to news articles. This legislation would require news websites and blogs to pay a monitoring organization a fee for every link to an article written by a journalist. Should news sites, …

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German Publishers Reportedly Won’t Go For A Google Deal Like Those In France

Google and France President Francois Hollande, on Friday, announced a deal that the search giant has made with French publishers to who want to be paid for the content that Google links to. Google agreed to create a €60 million fund called the DIgital Publishing Innovation Fund to “help support transformative digital publishing initiatives for French readers.” Google says it …

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Does Google the Link Lister Equal Google the Publisher?

Is Google a publisher? Or is Google simply a displayer of links? Are these two things the same? Those questions are at the heart of a Australian case that just tipped against Google, and are likely at the heart of many cases to come. An Australian high court has found Google liable for libelous content tying a man to organized …

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Google Continues To Battle Publishers Who Want To Be Paid For Links

Google prepared a note about a proposal by French lawmakers and backed by French news publsihers, which want search engines to license all of their content. Publishers want to be paid for the privilege of linking to their content. Obviously, this doesn’t sit well with Google, and the company has threatened to stop linking to such sites. Of course, the …

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Google Is Considering Discounting Infographic Links

Matt Cutts spoke with Eric Enge at SMX Advanced, and Enge has now published the entire interview. In that interview, Cutts reveals that Google may start looking at discounting infographic links. That doesn’t mean Google is doing this right now, or that they definitely will, but…come on. “In principle, there’s nothing wrong with the concept of an infographic,” Cutts says …

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Go Ahead, You Can Now Tell Bing to Ignore Links

While the SEO brethren have been waiting for Google to provide a tool that will allow webmasters to disavow specific links, Bing went ahead and punched that ticket first by launching the Disavow Links feature in Bing Webmaster Tools. The premise isn’t all that complicated: go to Bing Webmaster Tools, click on the Disavow Links under the Dashboard menu, and …

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This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update

Another webmaster has claimed to have recovered from Google’s Penguin update. In a WebmasterWorld forum post (via Barry Scwhartz), member neildt said that they noticed a page they thought had been hit by Penguin, had returned to ranking for the keyword phrase they were targeting. “Now it’s either just a coincidence that it has returned, or it is due to …

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Google Will Soon Ignore Links You Tell It To

Google’s Matt Cutts gave a keynote “You and A” presentation at SMX Advanced this week, and mentioned that Google is considering offering a tool that would let webmasters disavow certain links. Would you find such a tool useful? Let us know in the comments. Matt McGee at SMX sister site Search Engine Land liveblogged the conversation. Here’s his quote of …

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Google: We’re Starting To Enforce Paid Links More

Google’s Matt Cutts has been making light of paid links all week, but in reality, Google isn’t joking when it comes to enforcing this part of its quality guidelines. According to Google, it’s cracking down on this more than ever, and we have seen in recent weeks, that Google is indeed cracking down. Follow @kerrydeanKerry Dean SEO @kerrydeanIt’s time for #SMX! …

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SEOmoz Analyst: Google Will Be Cracking Down On Directories More

Earlier this month, there was some discussion about Google having de-indexed free web directories. Most of the ones we looked at had not actually been de-indexed, but were not ranking well, but there were clearly some that had been de-indexed. Since then, SEOmoz has been doing somde extensive data gathering, investigating the situation further. Kurtis Bohrnstedt, the company’s “Captain of …

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iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing

Blogger Josh Davis recently put out an investigative report exposing the marketing firm iAcquire for engaging in paid links for clients. Once Google caught wind of it, iAcquire was de-indexed from Google’s search results. Now, the company has openly admitted to “financial compensation,” though it says it has been transparent about this with its clients. On Tuesday, iAcquire put out …

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What If The Google Penguin Update Inadvertently Killed The Web As We Know It?

Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out about backlinks. Some are going so far as to threaten legal action if links are not removed. Links. If such …

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Should The Google Penguin Update Hit Sites Like WPMU.org?

We recently told you about WPMU.org apparently getting hit by Google’s Penguin update. The site went from 8,580 visits (pretty standard for the site, having looked through the Analytics myself) to 1,527 a week later. It’s been hovering around similar numbers ever since, with a pretty clear dip right around Penguin time. Do you think this site deserved to get …

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Matt Cutts Shares Something You Should Know About Old Links

Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned spammy, and your site is still linking to it? In light of all the link warnings Google has been sending …

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The Blurry Lines Of Google’s Paid Links Policy

As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update. It’s interesting that there seem to be exceptions to the rule, such as a directory like Best Of The Web, …

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The AP Links, But For Those Running AP Stories, It’s Up To Them

This week, we ran an article about the Associated Press and its linking policies, which pointed out an article that seemed to be doing the kind of thing the organization has historically frowned upon from others – short articles based on someone else’s original reporting, linking to the original. While that was largely the point of the article, we also …

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Associated Press: You Can Link, But It’s Not Encouraged [Updated]

The Associated Press and the Internet at large have had something or a rocky relationship through the years. The organization has not taken kindly to the direction web news has gone in…essentially since the rise of blogs. In 2009, AP President Tom Curley talked about how “even minimal use” of its articles online required licensing agreements, according to the New …

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Google On How A Lot Of Your Links Don’t Count

Google has over 200 signals it uses to rank results. Given Google’s legendary PageRank algorithm, based on links, it has led to a lot of people worrying about links way too much. That’s not to say quality links aren’t still important, but just because you have a whole bunch of links, it doesn’t mean your site is going to rank …

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Are You Surprised That Google Doesn’t Like Paid Blog Networks?

Google has been cracking down on lesser quality content littering its search results a great deal over the past year – probably more than any other time in the search engine’s history. Obviously, to those who follow the search industry, the Panda update has been leading the charge in this area. Google has been de-indexing blog networks that webmasters have …

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Blogging Guidelines Already Unpopular With Bloggers

Earlier, I wrote about these new content curation/news aggregation guideline initiatives that were brought up at SXSW, and first reported on by The New York Times’ David Carr. I didn’t look much at what others were saying about them before I shared my own thoughts (which are that they won’t work, basically). Since then, I’ve looked at some other articles …

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Is Linking Something That You Should Have To Pay For?

Should you have to pay to link? Sadly, it’s a question we keep having to ask, because organizations and lawmakers keep giving us reason to. If you’re a longtime reader, you probably already know my stance on this: the web is based on pages freely linking to each other, and when barriers are set up that impede that, it makes …

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Linking to Lowes.com? Better Get Permission First

Don’t link to Lowes.com unless you have the time to fax a license request to them. Ars Technica has found that Lowes.com has a ridiculous policy on linking to them. They require that Web sites that link to them must fill out a form. The actual idea of having to receive permission to link to a Web site is pretty …

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25 Ways to Get Another Site to Link to Yours

This guest post was co-authored by Ken McGaffin and Susan Payton There are many ways to get other sites to link to yours, which helps in boosting your ranking on search engines. Here are 25 link-building methods you can use for your website. 1. Pay for a Listing There are sites that will pay to host a link to your …

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Ways to Get Fresh Links to Old Content for Better Search Rankings

You may have gotten some good links in the past, but don’t count on them helping you forever. Old links go stale in the eyes of Google.

Do you still get links to old content? Tell us why you think that is.

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Do You Have the “Right” to Link?

It was recently discovered that search engine/news aggregator NewsNow.co.uk had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time – blocking search engines and aggregators from using its content (and using apparently includes linking).

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