All Posts Tagged Tag: ‘LinkedIn’

LinkedIn Ends Network Display, Lead Accelerator

LinkedIn Ends Network Display, Lead Accelerator

A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as LinkedIn Network Display, which extended the company’s ad platform to “thousands” of publisher sites. On Thursday, LinkedIn released its earnings report, and buried in that was an announcement that it is shutting down both Lead Accelerator and Network Display. “Our strategy in acquiring Bizo was …

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LinkedIn Earnings Out, Revenue up 34%

LinkedIn Earnings Out, Revenue up 34%

LinkedIn reported its financials for Q4 and full-year 2015 with revenue up 34% year-over-year at $862 million for the quarter. Earnings per share for the quarter were $0.94, which was better than Wall Street expectations. Still, stock is plummeting after worse than expected Q1 projections like $820 million projected for Q1 revenue. The reported 414 million members (up 19%). Here’s …

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LinkedIn Study Looks At The B2B Buyer’s Journey

LinkedIn Study Looks At The B2B Buyer’s Journey

LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, “some of the same issues still persist.” The company surveyed over 6,000 buyers, marketers, and salespeople in Australia, Canada, France, Germany, India, the United Kingdom, and the United States. Based on the findings, LinkedIn says that marketers must …

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You May Now Be Able To Get More LinkedIn Traffic

You May Now Be Able To Get More LinkedIn Traffic

There’s a chance that you may now be able to get more traffic from LinkedIn to your blog than you could have before. Is LinkedIn a significant part of your content marketing strategy already? Let us know in the comments. DigiDay has a very interesting report out indicating that LinkedIn has made some changes that enable publishers to get more …

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LinkedIn Names Top 25 Skills of the Year

LinkedIn Names Top 25 Skills of the Year

Just as it did last year, LinkedIn revealed the top 25 skills that can get you hired this year. “With 2015 in the rearview mirror, LinkedIn analyzed hiring and recruiting activity and uncovered the 25 hottest global skills in the past year,” a LinkedIn spokesperson tells us. “As these skills were continually sought by companies well into the final months …

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LinkedIn Announces New Features For Job Seekers

LinkedIn Announces New Features For Job Seekers

LinkedIn announced that it is now surfacing new insights within its network to help job seekers. These include what connections (if any) the user has at a company, whether or not the company has a history of hiring “people like you,” and who you would work with if you got the job. According to LinkedIn, 89% of career builders networked …

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LinkedIn Launches Lynda.com Roku Channel

LinkedIn Launches Lynda.com Roku Channel

LinkedIn announced a new Lyda.com channel for the Roku platform, touting it as a “way to transform your living room into a learning workshop.” The channel gives viewers access to 4,000 courses. “Whether it’s to learn new business skills, creative, or technical skills you can now master them at your leisure on the big screen (popcorn not included),” a spokesperson …

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LinkedIn Mobile App Gets Major Overhaul

LinkedIn Mobile App Gets Major Overhaul

LinkedIn just launched an overhaul of its mobile app, which is navigable by five main sections: Your Feed (Home), Me, My Network, Messaging, and Search. “We’ve not only rebuilt the new Flagship app from scratch but we have taken everything you love and more to develop a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience,” …

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LinkedIn Develops New Email And Notifications Platform

LinkedIn Develops New Email And Notifications Platform

LinkedIn announced that it has been working on a new email and notifications platform called Air Traffic Controller aimed at making its experience more enjoyable (or at least less annoying) to users. Back in July, LinkedIn announced that it was starting to make changes to how it sends users emails so that they would be less frequent and more relevant. …

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LinkedIn Partners With EY In Company’s Biggest Deal Ever

LinkedIn Partners With EY In Company’s Biggest Deal Ever

LinkedIn knocked its Q3 earnings release out of the park on Thursday. The company also announced a strategic partnership with EY (formerly Ernst & Young). LinkedIn CEO Jeff Weiner called it the “largest single deal in our history”. The deal is designed to “accelerate business-to-business growth by bringing cutting-edge social selling technology and data analytics to market around the globe,” …

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LinkedIn Impresses With Earnings, Reaches 400 Million Members

LinkedIn Impresses With Earnings, Reaches 400 Million Members

LinkedIn just released its Q3 financial results, and knocked them out of the park. Shares quickly began to skyrocket in after hours trading after the company posed massive beats. Adjusted earnings per share of $0.78 topped the expected $0.45 while revenue was $780 million, well ahead of the expected $756 million. $41 million of the revenue came from Lynda.com. Talent …

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LinkedIn Settles Lawsuit over Those Excessive Emails

LinkedIn Settles Lawsuit over Those Excessive Emails

LinkedIn has settled a lawsuit that revolved around its infamous “add me” emails, and you may qualify for a piece of the settlement. The class action suit, which was first filed in 2013, has been settled for $13 million (plus an additional $3.25 in legal fees). LinkedIn hasn’t admitted wrongdoing, but says it’s choosing to settle the case in order …

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LinkedIn Announces New Cortana Integration

LinkedIn Announces New Cortana Integration

LinkedIn announced that it has partnered with Microsoft to get LinkedIn data integrated into Microsoft’s digital personal assistant Cortana on Windows 10. LinkedIn’s Bob Rosin explains, “If you’re already using Cortana and have your calendar connected, you’re probably used to getting meeting reminders from Cortana. Now with the LinkedIn integration, when Cortana reminds you of your next meeting, you will …

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LinkedIn Is Reportedly Rolling Out Employee Content Curation Tool Elevate

LinkedIn Is Reportedly Rolling Out Employee Content Curation Tool Elevate

Back in April, LinkedIn announced Elevate as a way to help businesses get their employees sharing content on their behalf. It piloted with Adobe, Unilever and a few other companies in Q1, and became available on an invitation-only basis upon announcement. Now, LinkedIn Elevate is reportedly rolling out to the masses. This is according to AdAge (we haven’t seen an …

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LinkedIn Releases New Handbook for Marketers

LinkedIn Releases New Handbook for Marketers

LinkedIn has a new eBook out looking at the most in-demand marketing jobs based on research by LinkedIn itself and HubSpot. They looked at LinkedIn recruiting data and LinkedIn member profiles of marketers. The offering is called The Marketing Skills Handbook: A Deep Dive into Today’s Most In-Demand Marketing Jobs. They found that the top three skills named in recruiter …

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LinkedIn Wants To Help You Learn Microsoft Office 2016

LinkedIn Wants To Help You Learn Microsoft Office 2016

Microsoft Office 2016 was released on Tuesday. Considering that it’s going to be used in countless business environments moving forward, you might want to get to know it and become fluent in the latest version of the storied software. LinkedIn knows this, and announced new courses for it from Lynda.com, which it acquired earlier this year. “The Lynda.com team wants …

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LinkedIn Joins Yelp In Bashing Google App-Install Interstitial Study

LinkedIn Joins Yelp In Bashing Google App-Install Interstitial Study

Google recently shared results from an internal study about app-install interstitials, looking specifically at their own Google+ app, saying that they make for a negative user experience. Yelp CEO Jeremy Stoppelman has been slamming Google over the study and questioning the company’s true intent. The general gist of Stoppelman’s postition is that Google is discouraging the use of such ads …

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LinkedIn Gets New Messaging Experience

LinkedIn Gets New Messaging Experience

LinkedIn announced a new messaging feature that is more in line with similar features from Facebook and Twitter than its current private messaging feature. The company describes it as an “easier and more lightweight” way to have professional conversations with LinkedIn connections. “We’ve rebuilt everything from the ground up so you can expect a cleaner and more streamlined look and …

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Here’s Your Guide To Getting More Out Of LinkedIn Ads

Here’s Your Guide To Getting More Out Of LinkedIn Ads

LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing mix. LinkedIn now has an ebook out looking at “10 Ways to Drive Killer Results with Sponsored Update,” which you …

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Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

LinkedIn announced that it is changing Slideshare’s name to LinkedIn Slideshare, and introduced a new content curation tool for it called Clipping. Clipping lets users find and save slides from presentations to a clipboard while tapping into LinkedIn data to show more information about the person who created it for credibility’s sake. “There’s so much information at our fingertips today, …

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LinkedIn Lookup Helps People Learn More About Their Coworkers

LinkedIn Lookup Helps People Learn More About Their Coworkers

LinkedIn announced the launch of a new app for businesses called LinkedIn Lookup aimed at helping people more easily find, learn about, and contact coworkers. The company says it learned earlier this year that about 30% of members who search for people on LinkedIn each month view their coworkers profiles and that 38% said their companies’ intranets are effective at …

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LinkedIn Shows Top 20 Countries Where People Are Moving For Work

LinkedIn Shows Top 20 Countries Where People Are Moving For Work

LinkedIn recently shared a list of the top 20 countries where professionals are moving for work based on its internal data. The United Arab Emirates takes the top spot by a fairly wide margin, followed by Switzerland, Saudi Arabia, and Singapore. “We determined the top 20 countries that saw the most migration activity (the absolute number of members moving in …

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What To Do And What Not To Do On LinkedIn

What To Do And What Not To Do On LinkedIn

LinkedIn has 347 million users and reaches 200 countries and territories. Just for comparison, Twitter has 316 million monthly actives. What strategies and/or tactics have you had success with on LinkedIn? What do you see businesses doing that they should stop? Share your thoughts in the comments. 40% of LinkedIn’s users check it daily, and it’s the most popular social …

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Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the B2B space, it’s the most important social network of them all to a lot of businesses. Is LinkedIn a major …

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LinkedIn Publishing Platform Makes Global Push

LinkedIn Publishing Platform Makes Global Push

LinkedIn just announced that its publishing platform is going global with localized languages. It’s only been available in English until now, but today it’s becoming available in Portuguese. In the coming months, it will add more and more languages. German and French are next up on the list. As it expands into more languages, it will also feature Influencers in …

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LinkedIn Impresses On Revenue, Earnings

LinkedIn just released its earnings report for the second quarter with revenue up 33% year-over-year at $712 million and earnings per share of $0.55. Both of these were significantly better than Wall Street estimates, which were reportedly more like $680.3 million and $0.33. The company brought in $443 million from its Talent Solutions category and $140 million from Marketing Solutions. …

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Facebook Moves In On Popular LinkedIn Feature

Back in 2012, LinkedIn launched its endorsements feature, which lets users endorse others for various skills. Lots of endorsements in key areas can make a member look good when they’re looking for a related job, a partnership, or other career-related opportunity. The feature quickly became popular, and users have racked up countless endorsements in the years since. Now, Facebook is …

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LinkedIn Says It’ll Stop Sending You So Many Emails

Two things are true about LinkedIn emails. First, like any company that sends automated emails, there’s a way to unsubscribe and/or turn down the volume. Of course, ain’t nobody got time for that, which brings me to the second thing about LinkedIn emails – holy hell there’s a lot of them. LinkedIn knows that this is a running joke. What’s …

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Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience. Lead Generation on SlideShare: A How-to Guide from SlideShare “Our new lead generation solution helps brands convert their viewership on SlideShare into high …

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Kim Kardashian Goes Au Naturel On Cover of ‘Vogue Spain’

Kim Kardashian is known for wearing lots of makeup, hair extensions, and sexy clothing. Yet on the most recent cover of Vogue Spain, the Keeping Up With the Kardashians star wears a simple sweater and goes completely au naturel. That’s right, Kim Kardashian graces the magazine’s cover wearing no makeup at all. Eager to share the cover with her followers, …

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