Quantcast

Link Articles

The Best Way To Get Link Love From .edu
· 2

On the surface this seems a little shady – at worst, it’s evil genius at work; at best, it’s a great tip for the powers of good, legitimate SEO operations. Joe Whyte, over at HybridSEM, recommends taking advantage of .edu job boards to boost your website’s ranking in the search results.

The Best Way To Get Link Love From .edu
“The Best Way To Get Link Love From .edu”
The Best Way To Get Link Love From .edu
New Google Ranking Factors Study
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.

Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.

When Marketing Works Too Well
A friend recently launched a new site and promptly crafted a great linkbait award idea that got so many links that over 95% of the website’s inbound links were reciprocal links. The award program worked so well that traditional PR firms used our list of award winners to seed their list of people they wanted to contact to talk about a client.

The site did not rank anywhere near as well as it should have because there were too many reciprocal links gained far too quickly when you consider the rest of the site’s link profile.

Google’s Recent Paid Link War
DaveN offers his recovery plan for a recent Google algorithm which has affected the rankings of many sites engaged in buying and selling links.

The Worldview of the Role of SEOs
Frank Schilling and Andy Hagans both wrote posts about the bogus worldview of the role of SEOs. Frank also highlighted that most every industry gets this treatment:

The Paid Link Reporting Debate
What’s good for the Goose isn’t Good for Google?

Cutts (Finally) Answers Paid Link Questions
· 3

Awash in good intentions, Google’s Matt Cutts paved a hellish road for himself by asking people to fill out a spam report for paid links. Matt followed up over the weekend (and while on vacation) with details that may have saved him some initial grief.

SEW Live – Link Building

Collyn Floyd, online marketing/PR specialist for the Karcher Group, spoke at SEW Live Columbus, Ohio giving tips on link building.

SEW Live – Viral Marketing And Link Bait
· 2

Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.

The Link-Building Battle: Directories Vs. Link Bait
· 3

Directories are under fire, and a debate has ensued concerning just how badly they’ve been hit.  Yet despite an onslaught from social media sites and link bait, everyone seems to agree that directories still have some life in them.

RSS Mistakes

I’m listening to Rich Karlgaard, publisher of Forbes talking to a group of the world’s top marketing executives in Cancun, Mexico. He’s running a panel on marketing ideas and strategies for big companies on the Internet. Also on the panel is the CMO of Siemens, the VP of Marketing for Symantec, the Director of Brand and Marketing Communications for DHL Express.

Cingular and Verizon Are Full of It
· 2

You would think that questions about linking to a website, or more specifically, what you’re allowed to say when linking, would have been put to rest. But that’s not true for Cingular or for Verizon Wireless, who think they have a right to control your hyperlink anchor text and where you link on their public sites.

Get the Most Out of DoFollow | No Nofollow

So now people have calmed down a little from their running around like headless chickens leaving comments on every blog they could find that used Dofollow, and then linking through to unrelated content, lets start looking at how to link a little more strategically.

Armen has One Stupidly Simple SEO Tip to give you.

Doing Good and Link Bait

I was reading an article (here too) just the other day about how National Amusements, a company that owns 1500+ theaters, gave away free movie tickets (and popcorn and drinks!) for the US armed forces and their families to “offer enjoyment and relaxation, and to keep families together” for the whole month of July.

Sacrificing Top Placing in Blog Awards

A key metric typically used to measure blog popularity is the number of bloglines subscribers or feedburner subscribers. These measures give an idea of the number of subscribers you have to your RSS feed.

In theory, this represents your “subscriber core” and indicates how ’sticky’ your content is.

You might think this blog fares abysmally, according to Text Link Ads “Blog Juice” calculator.

Microsoft Mixes it Up

I’ve posted a few of the best posts from the floor of Mix to my link blog. I didn’t post much news myself, instead have been listening to developers up in the BlogZone about what they think to get a feeling of how well Microsoft’s announcements are going over with attendees.

Getting Links Without Trying

Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, and develop content for them.” Sounds noble enough, yet I find it extremely humorous. Mainly because of the language involved.

Link Building Tips
Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:

Googler Games Google; Cutts Goes Silent
· 43

A week after Google’s Matt Cutts set the SEO world ablaze by asking webmasters to report cases of link-buying, his area of the Googleplex is decidedly silent – and so is the media relations department regarding a double-dipping Google executive’s association with a questionable made-for-AdSense company.

PreFound: Google Notebook Infringes On Patent

A patent on hyperlinking filed by search site PreFound’s parent company, iLOR, has led to a lawsuit against Google for infringement.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter