All Posts Tagged Tag: ‘LEGO Friends’

Toys Get Sex Change: LEGO “Girl Toys” Sell Big

LEGO seems to have accomplished what even the company itself had not thought possible. The company, known for its Star Wars and super hero toy sets, has created a brand specifically aimed at attracting young girls – and sales have exceded expectations. The play sets, branded as “LEGO Friends,” star a group of named girls (Mia, Emma, Andrea, Stephanie, and …

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