All Posts Tagged Tag: ‘leads’
Postcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you. They’re highly effective, easy to use and cost very little.
One of the Internet companies I help to run sells advertising and leads primarily to the MLM industry. Everyday I hear people trying to get a business off the ground. It’s tough. They have a product they like. They have a product they trust. They have a web site produced by the organization they have joined, yet they can’t seem to make a dime. Sometimes by the time they get to me they have already spent hundreds of dollars on different types of advertising. They are dejected, demoralized and defeated. They are smart yet the dream of a home-based business alludes them.
“We don’t get enough qualified leads!” How many times have you heard your VP of Sales make this statement? The common answer from marketing is “we have generated lots of leads, but sales doesn’t follow up on them.” “But these leads are not qualified”, would be the familiar rebuttal from the sales trenches.
Working in the software market, one has to be acutely aware of the technology adoption cycle and its implications on company’s strategy at any given stage. B2B software marketing has been Eran’s area of expertise for over ten years, most of them spent in senior management positions with companies in this space. He now runs the MarketCapture consulting practice, helping software companies combine this kind of strategic awareness with hands-on approach to tactical execution of marketing programs.
You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.
Your website is packed with information. Potential clients are showing up and spending time reading your helpful tips on home buying and selling. But you have a problem. You don’t know who they are and if
they will come back.
I often hear this problem from realtors that I coach “I get people who visit my website but I don’t know how to convert them into a hot lead”
As network marketers we do a major part of our business by calling leads. For a person just starting out this can be rather intimidating and too often a person doesn’t know how to “open” up a call, gets a lot of rejection, and then decides this isn’t for me.
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research’s Carl Steidtmann to fear “the worst Christmas ever” in the retail sector.
Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders have found that an e-mail follow up strategy can increase sales by a cheery 35%! To weather the ailing economy, use a follow up autoresponder during your holiday campaigns.
Today’s online marketers are much more sophisticated and enlightened than ever before. Advertising has always been a very important part of an entrepreneur’s makeup, yet today that importance grows. With the growth of the Internet, the number of different opportunities continues to increase at an amazing rate. Leads were always very important but in today’s market, each one becomes even more precious. In this article, I will discuss means of getting leads but more importantly, how to handle a lead once you have it.
SAP has been the industry leader in Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) applications for the past decade. However, they have been lagging in the area of Customer Resource Management (CRM), and companies such as PeopleSoft and Siebel have taken advantage of this by using their popular CRM applications to sell their ERP and SCM apps, cutting into SAP’s share of the market.
It has been said that 80 percent of business today comes from referrals. People want to do business with people they know, like, trust and respect. I believe that with all my heart.