leads Articles

Live Blogging Leads Macworld Keynote Coverage

Coverage of the Steve Jobs keynote at the Macworld conference took on several different forms this year. Some publications took the traditional journalistic approach by writing articles after the fact, while others experimented with the less formal, more reactionary approach of blogging.

Turning Leads Into Customers With CRM

In order to turn leads into customers, you need to understand exactly what the customers want and rapidly set the wheels turning to provide what is wanted in the minimum of time.

Don’t Waste Your Pay-Per-Click Budget
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Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

ComScore: Google Leads Again In Search

The numbers reported for US search engine market share remained mostly unchanged from September to October 2006, with Americans doing 6.8 billion searches during the month.

Downloading TV Shows Leads To More Watching

CBS has released results of a poll that indicate viewers who download TV shows watch more TV than the average viewer. The poll shows that half of the users downloaded programs they had never seen and later became fans of those programs.

Scoring For Better Leads

The biggest mistake made by marketers is to give mere inquiries to a salesperson.

Broadband Leads To More Online Politicking

Better content and wider broadband adoption, not more political interest, is credited for a spike in Internet use for seeking political and campaign news and information, according to Pew Internet and American Life Project.

E.U. Leads The Charge In Web Services

Web services are responsible for what some have described as a “seismic shift in computing.” The growth of Web services is, in turn, being attributed to efforts and participation within the European Union. The E.U. seems to have surpassed the U.S. in this respect.

Using White Papers for Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”

SalesGenius – Qualify Sales Leads Instantly

SalesGenius is a product of Genius.com Incorporated. It’s an invaluable tool used to track e-mails, their open rates, and potential website visits from prospects and other sales leads.

Flash Worm Leads to No MySpace Widget Love

TechCrunch is reporting that third-party MySpace widgets such as those by the ever popular YouTube are no longer allowed to have link throughs.

Leads Too Valuable For Sales People Alone

David Meerman Scott’s blog post, “Sales Leads Are too Valuable for Sales People,” is worth a read. He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.

Flickr Who? Photobucket Leads Image Sites

Among websites that allow visitors to store and share photos, Photobucket snares almost 44 percent of the market share of Photo Sharing Sites.

Why Most B2B Sites Fail to Convert Sales Leads
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Do you have your web site’s good content under lock and key? I’ve written numerous times that you’re wasting your time by trying to force people to become leads before they tell you they are ready to speak to a sales person.

JD Edwards, Red Hat, Oracle vs SAP Growth…

News on Applications Unlimited – Oracle’s plan to enhance JD Edwards, Oracle, PeopleSoft and Siebel applications on an on-going basis.

Shocker: Google Still Leads The Others

(Yawn.) In March, Google was again (yaawwwn, excuse me) the leader in all things search, according to comScore Networks, with competitors nowhere near matching the number of search queries or percentage of market. In fact, Yahoo and MSN slipped a bit.

Customer Referrals and Your Sales Department

For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Generating Leads from Tradeshow/Conferences

Aaron Ross over at “Building The “Sales Machine” shares some great tips on tradeshow lead generation.

Will Writing a Business Book Generate Sales Leads?

If you have more than a passing interest in writing a business book, this is worth checking out.

ASP Leads JSP In Job Openings

It would not be a bad idea to be skilled in both ASP and JSP, as a number of open positions found in a recent job search asked for the two skill sets.

Google Jobs Post Leads To GoogleNet Rumors

Google has stated before it has no interest in becoming a provider of network services, but a job posting on its site solicits applications for Strategic Negotiators with “negotiation of dark fiber contracts” listed as part of the desired candidates’ experience.