All Posts Tagged Tag: ‘lead generation’
A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t produce enough leads. The survey of 200 businesses also indicates that the most common approaches include email marketing (78%), tradeshow or event marketing (73%), …
Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing.
I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”