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Good Online Experience Leads To More Donations For Nonprofits

Visitors to nonprofit websites are more likely to donate money, volunteer time, and recommend the nonprofit to others if they have a good online experience, according to a new study from ForeSee Results. Nonprofit websites score 73 on the study's 100-point scale, below many other online industries, including online banking (83), e-retail (74), e-government (74) and automotive websites (78).