All Posts Tagged Tag: ‘landing pages’
Google announced a new feature for the AdSense ad review center, which lets you check landing pages for ads from within your account. This builds on a recent announcement, which let you search for ads by images. “If you’re looking for more insight into your users’ experience with the ads on your site, the landing page view offers you a …
Google is sharing a video about creating effective landing pages for your AdWords ads, though the tips provided could really be applied to other ads. The video is actually from last summer, but it’s still relevant today. Clearly Google still thinks so. Google Ads 2 hours ago Does Your Landing Page Seal the Deal? This quick video explains the …
Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.
Why Landing Page Optimization is Critical
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It’s a simple concept. Test different versions of landing pages, and tweak them based on what works.
While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business’s success.
It took a long time for big companies to enter the world of search marketing, and once they did there was sudden fierce competition for the moms and pops out there eking it out online. Now, as then, those same moms and pops can outmaneuver the big boys by capitalizing on bigger company weaknesses. Today’s advantage: landing pages.
So, while perusing Google’s Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what’s so special about it, I googled it, only to embark on one frustrating journey.
There’s an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor’s desire.
(Coverage of the ACCM conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
When a prospective client uses the internet to search for a product, he or she usually types a keyword or a phrase into a search engine and uses the results to find what he or she desires. If your ad is among those listings, you therefore have a much better shot at having prospective clients visit your website to find out what information you have, and what you are offering.
Marketers are investing a lot of money in PPC ads, but it appears that too many of them are neglecting the quality of their landing pages.