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landing page optimization Articles

Landing Page Optimization Factors
I have been spending a great deal of time lately working with clients on landing page optimization. Here are a few factors to always consider when working on designing and improving your landing pages…

(1) Keep Focused on Your Primary Objective

80% of New Customers Believe They Found You

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

Identifying the MDA for Optimized Site Pages

Identifying the MDA for Optimized Site Pages