WebProNews

KnowledgeStorm Acquired By TechTarget

KnowledgeStorm was an acquisition target, and now, following the transfer of about $58 million, it’s TechTarget.  Or part of TechTarget, anyway.

How Podcasts Impact B2B Purchase Decisions

A key aspect of lead generation is to engage people as early in their buying process as possible, because that's where you can make the biggest difference. Simply put, engage early and often.

KnowledgeStorm Readying Vertical Search Engine

Chris Richardson of WebProNews spoke with Amber Reed, Public Relations Manager for KnowledgeStorm, at SES 2005 about that company's plans for a tech-focused search engine for the B2B market.

Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale

Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.