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Knowledge Networks Articles

Ads In Social Media Driving Purchases

 Fifteen percent of social media users in the U.S. are more likely to buy brands that advertise in that  medium, representing slightly more than 30 million people 13-80 years old, according to a new study by Knowledge Networks and MediaPost Communications.

Social media site ads also drive brand exploration, with 25% more inclined to find out more about brands that advertise on social media sites.

 

More People Going Online To Watch TV Episodes
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The use of the Internet to watch full television episodes has tripled since 2006 among those aged 13-to-54, according to a new report from Knowledge Networks.

Among Internet users 13-to-54 viewing complete TV show episodes via streaming or downloaded video has grown from 8 percent  to 22 percent. For Internet users 18-to-34 viewing of complete TV show episodes via streaming or downloading has climbed from 12 percent to 30 percent.

Purchasing Decisions Not Made Through Social Networks
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While the majority (83%) of Internet users are actively involved in social media, less than 5 percent use social sites for research about making purchases, according to a new report from Knowledge Networks.

Additionally, only 16 percent of social media users say they are more likely to buy from companies that advertise on social sites.