Just in time for the Podcast and Portable Media Expo, Kiptronic teamed up with Akamai Technologies, employing Akamai’s global EdgePlatform to accelerate its audio and distribution power.

That means better targeting and wider reach for podcasters and vloggers under Kiptronic’s wing. The primary model for Kiptronic is to connect the progenitors of this new medium with sponsors and advertisers. The terms are between them, Kiptronic just helps make the connection.

We are going to hear more about companies like Kiptronic as niche marketing becomes more and more important on the Web. It’s not “bladdercasting,” as the detractors of mass media like to call it. It’s finding select audiences the means and will to buy things that are relevant to them – even if that means the audience is smaller. It was that small percentage you were targeting through search engine marketing anyway, right?

“Entrepreneurs and enterprises alike should view podcasting as a simple and efficient way to gather and distribute tacit knowledge,” said Dana Gardner, principal analyst of Interarbor Solutions and producer of BriefingsDirect podcasts,” one which can also provide a platform for highly targeted advertising. I expect podcasting — and the services that support it — to grow at three times the annual pace of Internet advertising in general through 2008.”

“As podcasting migrates from hobby to new business model, podcasts will become an efficient and cost effective way to monetize existing content and communicate broadly to key audiences. When advertisers are involved, a reliable podcast download is even more critical,” said Brad Rinklin, vice president of marketing at Akamai.

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IODA is an acronym: Independent Online Distribution Alliance. And, as you might expect of a new wave music company, they throw one hell of a party.

Just when those in attendance at the Podcast and Portable Media Expo were getting riled up at the shindig hosted by IODA, LiberatedSyndication, and Kiptronic, hotel security pooped on the whole thing.

Of course, there were naked painted women. Loud music. Water fights, I heard. And, rumor has it, a significant amount of gyratin’. This is California, after all.

The companies mentioned above are young, spirited, excited about the revolution brought about in cyberspace. Is anyone, at any of them, even 30 years old? I’m not sure.

But Corey Denis (pictured below), Promonet Community Manager for IODA, is quite jazzed about the power to promote and distribute independent music without the music industry.

No money, no problem. No polish, no problem. Not the latest fabricated and saturated target-market, bare midriff cookie cutter, guaranteed short-lived flash-in-the-pan, pump-and-dump starlet with no cult following but a billion-dollar smile? No problem.

Wasn’t that the point of this whole conference anyway? Power to the creatives. Power to the consumer to choose the buffet over the prix fixe menu.

IODA’s clients include record labels many probably haven’t heard much about: 1001 Ways, Abandoned Love Records, Absolutely Kosher, and Arabesque Recordings, just to select from the beginning of the alphabetical list.

Denis says IODA helps independent labels and musicians distribute their music to services like iTunes, eMusic, Napster, and Rhapsody, among other retailers. The company does the marketing through Promonet, sharing selected tracks with bloggers, podcasters, streaming radio, and lifestyle sites.

Account management is done through the tellingly-titled Rightsholder Dashboard, which allows clients to manage sales, catalog data, review licensing, approve and authorize distribution.

Just remember, if you attend one of their parties, it’s best to plan an escape route for when security shows up.

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