keywords Articles

Does MSN Search Favor IIS-Hosted Sites?

Does Microsoft consider the server environment a site is hosted on when applying relevancy rankings for their search results? If this were indeed true, wouldn’t manipulation of this sort render their SERPs as biased and non-relevant?

Optimize for Returning Customer Keywords

Q: “My customers bookmark or remember my URL after they buy from me one time right?”

10 Things to Expect from Your SEO Copywriter
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From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing.

Why You Need a SEO Maintenance Plan
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A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales.

Strategies For Preparing a PPC Keyword List (Part 1)

From my last article, Zen And The Art Of PPC – A Five Step Holistic Approach, I introduced some of the most important elements of a successful pay-per-click (PPC) campaign.

Writing Optimized Articles

I’ve been writing lots of stuff about how to write optimized content (visit http://www.amrithallan.com/optimized-content.asp to see what’s optimized content) for web pages.

Determining Keywords

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

How To Find The Top Keywords Relating To Your Theme

Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website?

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button.

Why Your Best Keywords May Not Be

Pay-Per-Click advertising is one of the very best ways to quickly and (often) cheaply get the word out about your business. A new campaign can be “live” in just a couple hours and can bring in thousands of visitors and sales in its first week.

Should You Use Targeted Keywords in URLs?
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As you know, search engine algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEOs recommend to use keywords in URLs and others claim it is useless.

Web Positioning with Top Results or the Ability to Attract More Qualified Traffic?

If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential customers, thus attracting more qualified traffic to your web site, what you are truly after?

How To Improve Your Search Engine Ranking
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With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results!

Fortune 1000 Companies must Target Single-Word Keywords
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Search Engine Marketing Firm iProspect released the iProspect Natural Search Engine Optimization (SEO) Keyword Length Study.

Choosing Keywords: What They Don’t Tell You

Let me start off by saying that I am no web design expert but I have designed a few websites and the biggest challenge I found was choosing keywords. It seems like it would be easy but it is not.

Paid Search Advertising Campaigns that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.

Keywords Key For All Doors

Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.

Getting Noticed by the Search Engines
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You’ve got a web site; and you want to attract lots of people to visit it so you can grow your business. But you’re only getting a handful of visitors currently. What is the first thing to do to help people find your site?

Keyword Research – The Lifeblood of your Website!

So, you know what your prospective customers search for when looking for your products or services? Do you? Get it wrong and your website marketing will be in vain, get it right and you signpost prospective clients straight to your door.

Are Meta Keywords Back In For Search?

Over the last few years web producers have been told that ‘Meta Keywords’ hold only the slightest consideration in search engine page rank, if at all. Yet we all still post these strings of meta keywords and discuss at length in SEO threads the appropriate way to display them. Some webmasters use commas, some say no spaces between the commas, while others advocate long logical strings of words to match natural search queries.

Developing A List Of Keywords For Marketing

Keywords aren’t just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.