Advertisers with contextual ads appearing on CNN.com just received a lesson in Negative Keywords 101, courtesy of Hurricane Katrina.

Web site owners need to have realistic expectations when it comes to the world of keyword selection.

In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.

Ads delivered as part of MSN’s new contextual advertising offering should start hitting MSN search engine result pages in October.

According to inside sources, Microsoft will announce that its new MSN Keywords program will begin beta invitation-only testing in October with 500 advertisers and search engine marketers. Similar to Google’s AdWords program, MSN Keywords will be based on a bidding system.

Microsoft will reportedly begin a test of its ad placement service in the US at MSN Search.

Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website.

It doesn’t matter what kind of marketing you are involved in.

We have all read lots of articles on how to gather keywords, how to compile a huge keyword list, how to make these keywords relevant to our web site.

As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one’s site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.

Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can’t live without.

As many of you who partake in search engine advertising realize, Father’s Day is one of designated present-giving holidays. During these occasions (Christmas, Mother’s Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.

A special search engine optimization case study on manufacturers shows how any business can do a better job with web site page titles and META data. New case studies explain how to improve them.

The Age of Information is yielding some interesting art projects. Take, for example, Swiss “interactive artists” Beat Brogle and Philippe Zimmerman’s online search endeavor “OneWordMovie,” which marks an intriguing foray into image collections.

Many clients of Sidhe Communications, http://www.sidhecommunications.com, want to know how to increase web traffic.

Jason notes on his blog a forum post that explains why Findory can suggest keywords for its AdSense but you can’t.

Most website owners talk about their most important keywords, but very few really do anything about them.

Does Microsoft consider the server environment a site is hosted on when applying relevancy rankings for their search results? If this were indeed true, wouldn’t manipulation of this sort render their SERPs as biased and non-relevant?

Q: “My customers bookmark or remember my URL after they buy from me one time right?”

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing.

A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales.