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Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

PubCon: The Keyword And The Tiger

Choose correctly, and keywords will make one’s career. Choose poorly, and becoming SEO tartare for the competition may be the least of one’s career worries.

Misspellings: The Fate of the Keywords Meta Tag

Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

Basic Keyword Strategy & Tips

Keyword Research Tips

Court Says Keywords Not ‘Use In Commerce’

A fifth federal court has declared that keyword advertisements and use in website metatags are not considered "use in commerce," providing a bigger shield for those that would use competitor keywords in their campaign.

Brand Keywords Create Sustainable Profit Margin
The Microsoft AdCenter blog posted that 35% of top search queries are brand related:

Hip, Dead, Or Naked, People Will Search For You

Honestly, following search trends is like looking into the Mirror of Erides. You could just sit there and go mad from looking at it. Some things stay the same, and some of those same things disappoint you, but invariably you ask who or what or find a new thing that disappoints you.

Keywords: What’s Cheap and What’s Discounted
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A few weeks ago we were intrigued by a selection of what Hitwise’s Sandra Hanchard called "search value determinants," or word pairings used in search with regard to modifiers like "price" and "cheap," et cetera.

SEObook Makes Free Tools Available

Of all the SEO principles out there, two remain at the forefront as the most essential: keywords and links. Understanding the language of the searcher (the words they will use to find you) while maximizing the external link love (how search robots know whether you are trustworthy) are top priorities for anyone trying to optimize their website.

How To Waste Your Search Budget
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Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don’t need.

American Airlines Jets Google To Court
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The whole keyword-advertising-violates-our-trademark debate has been brought to court more than once and more than once has been unsuccessful. American Airlines, though, is perhaps the largest company to make the claim, filing a trademark violation suit against Google.

Strong Branding Drives Search And Conversions

"Branding" has become a bit of a buzzword in online marketing, though there are still detractors out there decrying the lack of ROI, or at least the inability to measure it. Advocates have been quick to note that branding matters, it matters a lot, and now there are some numbers to back that up.

Organic Ranking Profits for Subsiding Paid Search Ads
Alan Rimm-Kaufmanhttp://www.rimmkaufman.com/ recently wrote an article about allowing your most profitable keywords to subsidize your less profitable ones. This strategy is obviously needed if you want to grow your business via search because you first have to create awareness before you create sales.

Cutts Pokes Fun At Keyword Stuffer
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Crying about Google ignoring your keyword stuffed web pages just gives Matt Cutts and the rest of the SEO world something to gleefully mock.

AdWords Forces Common Denominator Keywords
Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.

SMX: Bid Management Debate

Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget

Search Engines Updating Keywords

Dear Kalena…

My question is to do with keywords and how often search engines update them. If I change my keyword or key phrase for a page how long would it take Google to update its index for the keyword or phrase so that it now shows up in a search for that new keyword?

Regards
Clive

MySpace Dominates Top Search Terms

You know, maybe Google’s too ambitious with this index-the-world’s-information thing. Judging from the most popular searches, they really only need to focus on boobs, pop culture and cute stuff.

Paid Search And Keywords

A recent WebTrends survey of 132 search marketers at the Emetrics Summit found that 81 percent had paid search campaigns on Google.

Utah’s Scared of the Internet
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Utah lawmakers are at it again, mulling a legislative crackdown on open wi-fi connections because they make it easier for children to access online pornography.

The state of Utah has been in the news a lot lately for its heavy-handed approach to Internet regulation. The most recent curfuffle was over a law banning the use of competitor keywords in search advertising.

Google Pulls Imus Related Keywords?
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It hasn’t been a good week for long-time shock jock Don Imus. After his controversial comments about the Rutgers women’s basketball team, his Imus in the Morning radio show was quickly dumped by both MSNBC and CBS. The events surrounding the scandal have had an interesting impact on the search world as well.

Prior to CBS axing the Imus program, several major sponsors pulled their advertising from the show, which no doubt was a major factor in the network’s decision to pull it from the airwaves.

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