keywords Articles

Google Reveals Fastest Growing Search Terms
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Yesterday, we looked at the top question searches on Ask for 2008, Dictionary.com’s Top Gainers of 2008, Ask’s Top Celebrity Baby Mamas of 2008, and Ask’s Top Deals & Steals Searches. We looked at the top mobile searches and the top viral videos.

Yahoo’s the BOSS of Vertical Lens Technology
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Today, Yahoo has announced a new Yahoo Search BOSS capability called vertical lens technology, which enables partners (often with no search expertise) to create a comprehensive vertical search engine that compliments their core user experience.

For example, TechCrunch has launched a technology-flavored search engine as Yahoo cites as its first example. This search engine allows TechCrunch users to search for technology-focused articles and company info across TechCrunch’s network as well as the web, a Yahoo representative tells WebProNews.

Google Launches Search-Based Keyword Tool
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Google has introduced a new keyword tool called Search-based Keyword Tool (beta) that enables paid search advertisers to see what keywords they may be missing out on based on searches on their Web site.

Savvy Competitor Analysis and Keyword Research Your Competitors Arent Doing
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First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.

From Link Centric to Well Rounded
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I am tired of so many new and old SEOs talk about linking, the importance of it and how your efforts will be wasted if you don’t embrace it. I like linking and believe it provides a good way to build credibility on the search engines, especially for new sites, but I put it last on my list. That’s right I said last. I may be old school but I have found I can cut back my dependency (time) on the number/quality of incoming links if I follow some basic principles.

Google Suggest Changing Up Keyword Referrers

Last night Google announced that they will be going live with Google Suggest across all their datacenters: At a loss for words?

We find that by providing suggestions upfront, we can help people search more efficiently and conveniently. Below are some great ways Google Suggest can help simplify your searching.

Brits Ask For Tats, Cake, and God
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I think we’re past trying to extrapolate too much meaning from top search term lists—it just gets depressing. During 2007’s cyclical year-end keyword clearance, even the engines themselves resorted to "gainer" and category lists, editing out the repetitive (and somewhat base) who’s-who of porn and pop culture—yeah, we get it, the people can’t get enough of sex and rich, pretty idiots. What else are they looking for?

Singular Keywords Shown To Have Influence
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Consider the terms "weight" and "weights"; to a fitness nut, they may signify different things, and in many markets, it’ll matter whether you optimize for singular or plural forms of keywords.  A look at Google Trends data throws into question the idea of going plural by default.

Keywords: Find Theirs, Protect Yours
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One clever SEO professional said sitemaps are the keys to the kingdom of well-performing keywords.

Small Business Marketing Unleashed: Keyword Balance
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"Optimize, optimize, optimize," some SEO experts will say, and that’s fine as far as it goes.  But the question of what to optimize for – and how far to take the process – was addressed in a session called "Keywords and Content."

SearchRev Says Buy Your Keywords, Big Brands

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

People Are Finding More Words To Search With
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Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.

That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.

Trademark Keyword Issue Far From Settled
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We can only expect this issue to be brought before the courts more and more, which might mean it is eventually decided by much higher courts: Does targeting your competitor’s trademark keyword in search ads constitute "use in commerce," and thus a trademark violation.

SEO Step One Of Ten: Keyword Research
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Back in October 2004 I launched a series of articles outlining the ten crucial steps to a well optimized website. The steps were:

Adwords Mistakes – Getting to the Root of the Problem
The numerous list posts you see on the most common mistakes made by adwords beginners don’t get to the root of the problem.

They focus on the use of adwords features like this:

1-800 Contacts In Keyword Legal Battle Again

1-800-Contacts is suing again. They filed suit against LensWorld.com this past Tuesday, Jan. 8th. Competitor LensWorld.com bid on the keyword “1800Contacts” so when someone types it into the search engine, a LensWorld ad would show. Nothing new here (this is a routine practice in many industries, with both sides participating).

Microsoft’s Sweet New Ad Intelligence Tool
I hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools.

Search Engines Say The Darnedest Things

Dynamic keyword insertion for contextual advertising has its drawbacks, like making one’s ad look like the advertiser engages in human trafficking.

An SEO Checklist for the New Year

While many are using this time to reminisce about the year that was, here’s a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year’s resolution – then commit to these essentials:

1. Stop Stabbing in the Dark – Keyword Intelligence

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

PubCon – Organic Keyword Research
Developing keyword lists is a mission critical step for organic search engine optimization. This panel will review how to mine keywords, research keywords, expand keywords, and refine keywords.

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