All Posts Tagged Tag: ‘keywords’
This screen shot is from a test campaign I ran this week (to see full size versions of screen shots here, click on them). The drilldown on any ad group’s bid or individual keyword bid allows you to project how bids will translate into ad positions and their expected click volumes in the upcoming month. This is just for a single keyword, “interior decorating.”
The words people type into a search box are not always the words they like to read when they click on the search result. Here’s why.
Many thousands of people making a living both buying & selling on eBay. Currently ranked as the 37 biggest site on the net (according to Alexa figures) eBay shows no signs of slowing down, even fortune 500 companies are opening eBay shops to sell surplus & unwanted stock. The following are five resources that I use personally & encourage you to use them to increase your eBay profits with ease.
By following these steps you will see that most closely guarded secret– the search algorithm. Remember the movie “The Matrix?” The Matrix is there, you just can’t see it. So is the search algorithm.
Web site owners need to have realistic expectations when it comes to the world of keyword selection.
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
According to inside sources, Microsoft will announce that its new MSN Keywords program will begin beta invitation-only testing in October with 500 advertisers and search engine marketers. Similar to Google’s AdWords program, MSN Keywords will be based on a bidding system.
It doesn’t matter what kind of marketing you are involved in.
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one’s site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.
Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can’t live without.
As many of you who partake in search engine advertising realize, Father’s Day is one of designated present-giving holidays. During these occasions (Christmas, Mother’s Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.
From my last article, Zen And The Art Of PPC – A Five Step Holistic Approach, I introduced some of the most important elements of a successful pay-per-click (PPC) campaign.
Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website?
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button.
If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession, stop for a moment and reflect. Is achieving top search results with selected keywords the real objective, or, is it perhaps developing a means for connecting with your potential customers, thus attracting more qualified traffic to your web site, what you are truly after?
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as “Internet Marketing” into Yahoo or Google and you will be returned over 8 million results!
Search Engine Marketing Firm iProspect released the iProspect Natural Search Engine Optimization (SEO) Keyword Length Study.
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Keywords aren’t just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
1.A tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Some search engines are specifically designed to find Web sites intended for children.
If you know anything about optimizing your website for the search engines, you know how important it is to choose the right keywords. If you fail to pick the words that you want your site to be found under, you risk untargeted traffic — or at worst, no traffic at all.
When conducting a search engine advertising campaign, keyword management can be one of the most crucial and complicated aspects advertisers have to prepare for. During the San Jose SES conference, most, if not all, search engine representatives stressed the importance of relevant keyword selection, and how it can be the difference between profit and loss.
The battle for high search engine rankings rages on! The engines themselves continually make changes which makes our jobs, as Web site owners, much more difficult. But, one thing has always remained the same… Keywords.
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Finally: Making sense of the numbers (here comes the shock).
As your company evolved its web presence did you have a clear picture of the market for your product?
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader’s problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
If you want to create web pages optimized for a search engine, one of your first tasks will be finding relevant keywords around which the page should be built. The more specific you can be in selecting relevant keywords the better chance of getting targeted traffic to your web page.
A poster at the ihelpyou forum has an idea for a site but before he launches he wants to determine the competition for his chosen keywords. Dan Thies, a “Super Moderator” at ihelpyou, offers some fantastic advice that applies to those analyzing business model viability or hunting for some less competitive keywords to optimize for.
Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website – prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services – wasting your time and money.
The Search Engine Watch forum is off to a grand start with a hyper-scientific keyword research post from Orion, “a formal scientist, with special interest in AI applied to IR technology.” His posts focus on “keywords semantic connectivity and what it can do for improving success across search engines.”
Planning for Search Engine Positioning – 13 Basic Steps to a Successful Internet Positioning Strategy
You built a great looking website but where is the traffic you hoped to generate?
Every website owner would like to have a top 10 or top 20 place in search engines. But very few website owners have ever asked themselves whether their site “deserves” to be in the top 20. If your site provides useful information, more quality content than the other competitors, then it “deserves” a top spot. However, if your site is thin on content then all the tricks in the world will not produce a top 20 listing. Here is a guide to creating the optimized copy that could boost your website’s ranking in the search engines.
As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I’m just amazed at the selections I receive.
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
If you have ever studied search engine optimization, then you’ll know that most educators place tremendous importance on performing good keyword research. After all, it’s true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It’s all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves “How do I get traffic to my site?” For many Web site owners, their source of traffic is an after-thought.
Target the Right Keywords
A keyword is a word or phrase that a web surfer will use in searching for a website. Some think that choosing the right keywords is a no brainer, but don’t be fooled into this line of thinking. If you jump in, optimize your site and achieve a top ranking from the keywords you chose you may then realize that your visitor counter has not changed at all. All that hard work to optimize your site keywords and nothing to show for it.
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.
Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.
Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the only method for which webmasters promote their sites. We discovered in past Google updates that reliance on one search engine for unique visitors is a short sighted and bad strategy. If your rankings tank, then so does your traffic. In order to take the sting out of lost rankings you will either have to work hard to get the rankings back or redo your strategy altogether. So be warned, if you are not in Google and not in Inktomi in 2004, then you might as well remain invisible.
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.
There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started.
Ever see a website that seems to speak a foreign language…in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?
The year is 2000, Google is seen as the leader in the search engine industry by now. Many of Googles competitors are trying their hands at different advertising models as a way to generate revenue. Google currently seeing the most growth of them all saw the potential it had as an advertising medium and therefore was sure to follow suite sooner or later.
I’m confused in general about some SEO stuff. I was beginning to think I understood and then someone threw a wrench into my thoughts.
Promote your Web Store
After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world. But, with over a billion pages vying for traffic how do you make people visiting your site?
“Insider Secrets of Writing for Search Engines” was so popular that I contacted SEO copywriting pro Karon Thackston to see if she’d be willing to answer a few more, in-depth questions. She graciously agreed. and so our interview continues.
Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keywords in your META tags and web content.