All Posts Tagged Tag: ‘Keyword’
Back in 1997 I did some research in an attempt to reverse-engineer algorithms used by search engines. In that year, the big ones included AltaVista, Webcralwer, Lycos, Infoseek, and a few others.
Sometimes, researching for profitable keywords for Search Engine Optimization can lead to some astonishing and unusual surprises.
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
I have a friend who calls keyword arbitrage – the practice of buying cheap clicks on one PPC engine and then collecting a higher CPC based on ads served (and clicked often enough) on a content-oriented site – “click pimping.”
If you’re running an online advertising campaign such as Google Adwords or Overture (Yahoo! Search Advertising), you should make sure your visitor lands on a page that follows through on what the advertisement promised. If someone cannot find what they are looking for on a web page within 10 seconds of arriving, they will usually hit the “back” button and look somewhere else.
It doesn’t matter what kind of marketing you are involved in.
If you have an online home based business you know that routing traffic to your web page is incredibly important. Not only in order to make sales and increase revenues but to continue your business.
A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.
Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973. Essentially, that’s where the power of advertising is going. It’s all about Search. And Search is only going to become more important over the next ten years.
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?
From my last article, Zen And The Art Of PPC – A Five Step Holistic Approach, I introduced some of the most important elements of a successful pay-per-click (PPC) campaign.
MessageCast, a desktop/mobile RSS alerting tool, plans to launch context-appropriate ads for RSS feeds via a new keyword program that sorts feeds into categories that can be purchased by marketers.
Your favorite thing about having a blog may soon be this – they naturally attract search engine traffic.
There’s no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper-or fingers to keyboard. And most of it involves a lot of legwork.
Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website?
The Yahoo! Buzz Index reports that blogging continues its march on the mainstream ………
Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at the top of your “to-do” list. The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.
According to a post on over on InsideGoogle, “Celebrex Soars, At Least In Ad Dollars”, we learn that …
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred – “do-it-yourself” – businesses have not realized their desired objectives.
Reader Question: I remember reading in other articles about keyword usage rules that a particular keyword (in this case “asthma”) should not be used more than three times on one page. I read it a year or two ago, so I don’t remember the source. Is this restriction no longer valid? Can you repeat “asthma” in many phrases, as long as the phrases are different?
Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.
The cheap keyword prices found by search engine advertising’s early adopters are disappearing, which is making the great early returns on investment harder to find. Profitability, in the eyes of one Internet expert, will now come only with a little creativity.
One of the recent fads is to search for keywords and niches based on an R/S Ratio.
Copywriting for search engines is one of the more important aspects of the SEO industry. Ensuring your content is relevant and keyword rich is an effective method to “impress” the search engines. By impress, I mean that the majority of search engines value optimized content with keyword-laden text. However, if you have too much keyword density, Google and others can consider this spam, and may penalize your site.
When conducting a search engine advertising campaign, keyword management can be one of the most crucial and complicated aspects advertisers have to prepare for. During the San Jose SES conference, most, if not all, search engine representatives stressed the importance of relevant keyword selection, and how it can be the difference between profit and loss.
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
Finally: Making sense of the numbers (here comes the shock).
Reason #2 – Duplicate Searches
As you most certainly must know, Overture’s strength as a viable advertising medium for online businesses lies in the fact they are provide results to “tens of thousands of Web sites” which include AltaVista, Yahoo, MSN Search, HotBot, and AllTheWeb just to name a few. They claim to reach more than 80% of active U.S. Internet users.
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.
Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in “medical insurance” or “health insurance” more often? Is it worth targeting the keyword “dental insurance”? What do your competitors think its clients type?
The other day, Google announced an algorithm update for its AdWords targeting. The update was designed to ensure that searchers would receive the most relevant, targeted ads according to the keywords in their queries.
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader’s problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
If you want to create web pages optimized for a search engine, one of your first tasks will be finding relevant keywords around which the page should be built. The more specific you can be in selecting relevant keywords the better chance of getting targeted traffic to your web page.
A poster at the ihelpyou forum has an idea for a site but before he launches he wants to determine the competition for his chosen keywords. Dan Thies, a “Super Moderator” at ihelpyou, offers some fantastic advice that applies to those analyzing business model viability or hunting for some less competitive keywords to optimize for.
The Search Engine Watch forum is off to a grand start with a hyper-scientific keyword research post from Orion, “a formal scientist, with special interest in AI applied to IR technology.” His posts focus on “keywords semantic connectivity and what it can do for improving success across search engines.”
An anonymous WebProNews reader pointed out an interesting issue going on with Google’s search results. A search of the keywords “Fathers Day Gifts” finds that Google is giving a link for Froogle the first AdWords position (highlighted by a blue rectangle) in the SERP over a company that bid for the very same ranking.
Terra Lycos is reporting that the number 1 searched keyword on its search engine was Iraqi prisoner abuse photos that appeared first on 60 Minutes II. Lycos features a weekly top 50, and according to the braintrust of the search engine, this is the first time anything related to the Iraqi war has made the top spot.
The Cost of SEO
Even more costly than the time performing SEO is the time it takes to learn how to do it correctly. Many people want to sell you things for $10 or $20 which have no intrinsic value. Most of the best SEO tools do not even cost 1 cent.
As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!
Planning for Search Engine Positioning – 13 Basic Steps to a Successful Internet Positioning Strategy
You built a great looking website but where is the traffic you hoped to generate?
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?
This article is written to provide information on copywriting, examples and provide professional copywriting tips to improve your website’s performance, without the cost of hiring a professional web copywriting consultant. Killer copywriting can be performed by anyone who has a creative writing ability, not just a copywriting expert. You can achieve just as much as any expert with search engine copywriting if you put your mind to it. Lets face it, search engines require text, and good quality content specific text to know what your page is promoting.
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?
Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search engine friendly copy. Many SEOs believe this type of study, however, is a waste of time, as analysis typically reveals that our natural keyword densities are in line with what ranks well on Google.
Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.
When it comes to describing your site, Google assembles what is known as a snippet description to display in their search results. Sometimes it’s a good description – one that prompts potential visitors to click on your link. Other times, it isn’t. Take the case in point where the following page (ranked at #1) in a keyword search for scuba dive “entices” the potential site visitor by listing the various PADI locations from around the world…
Reader Question: I am a member of a group of small B&B’s (bed and breakfasts) who are planning to develop a “brand” for our district [something along the lines of “country hospitality on the coast”] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We’ve collected customer profile data on our existing guests to establish the demographics of the target markets that we are aiming for. Now we would like to determine the best key phrases before registering a business name and deciding on a Web site URL etc. I’ve tested WebPosition Gold 2 but it only seems to operate with an existing site. Is there a way to do this with WP Gold 2 or is there another tool for this purpose?
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from “cracking the system.”
I’m confused in general about some SEO stuff. I was beginning to think I understood and then someone threw a wrench into my thoughts.