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Keyword Targeting Articles

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Is Keyword Targeting What Businesses Need To Get More Out Of Twitter? Is Keyword Targeting What Businesses Need To Get More Out Of Twitter?
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Twitter may have gotten significantly more useful for businesses this week with the launch of keyword targeting for its ad platform. The company began rolling out the feature on Wednesday in all languages and markets where Twitter ads are supported. …