All Posts Tagged Tag: ‘Keyword Targeting’

Twitter Adds Broad Match To Keyword Targeting

Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. This follows the recent additions of sentiment filtering and negative keyword match. Broad match will enable Twitter advertisers to target …

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Is Keyword Targeting What Businesses Need To Get More Out Of Twitter?

Twitter may have gotten significantly more useful for businesses this week with the launch of keyword targeting for its ad platform. The company began rolling out the feature on Wednesday in all languages and markets where Twitter ads are supported. Do you think the new targeting capability makes Twitter more valuable for businesses? Let us know in the comments. With …

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