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It's Not Mojo: How to Take the Guesswork Out of Keyword Selection

Gut instinct and superficial analysis just can't cut it anymore when choosing keywords, a hallmark of search engine optimization (SEO).The stakes are high for sophisticated marketers who need to give an SEO program the best shot at success in a competitive marketplace. It can take months to secure premium organic rankings for some relevant words that can bring traffic to clients' sites. If they pick the wrong keywords, they're going to waste a lot of everyone's time and cash.