WebProNews

Court's Ruling On Trademarked Keyword

It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more savvy about their “expert” witnesses in these cases!).

Search Insider Summit - Keyword Services Platform

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

SIM - Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Yahoo Harnesses Search For Keyword Inserts

Make the generic become more specific, and viewers of a marketer's ad appearing in Yahoo Search may be more inclined to visit.

PubCon - Organic Keyword Research

Developing keyword lists is a mission critical step for organic search engine optimization. This panel will review how to mine keywords, research keywords, expand keywords, and refine keywords.

PubCon - SEO Design, Organic Site Structure

Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website. Moderator: Todd Friesen Speakers:

Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

PubCon: The Keyword And The Tiger

Choose correctly, and keywords will make one's career. Choose poorly, and becoming SEO tartare for the competition may be the least of one's career worries.

Basic Keyword Strategy & Tips

Keyword Research Tips

AdWords Quality Score Keyword Analysis Service

Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.