WebProNews » Kewego

Truveo Brings Video To CBS Radio

WebProNews Staff — Wed, 28 Nov 2007 23:04:43 +0000

Media continues to mesh into an amalgam of all kinds of content, the latest example coming in the form of a deal between AOL’s Truveo video search and CBS Radio.

About three dozen CBS Radio websites will receive a dose of video, courtesy of Truveo. AOL acquired Truveo in 2005, shortly after inking a billion-dollar deal with Google for search and advertising services.

Truveo’s proficiency in video search has led to other partnerships with companies like Kewego and Kosmix, with the CBS Radio deal representing the latest pairing this year.

“With video becoming such an important part of the Web experience, more and more sites are looking to become video enabled,” Truveo CEO and AOL Video senior VP Tim Tuttle said in a statement.

The deal represents an efficient way for CBS Radio to quickly complement its websites with additional rich media content. Truveo’s effective video search relevancy has been well-documented, which leaves the task of making it work best with CBS Radio to the web developers who will integrate it.

follow me on Twitter

Truveo Taps Kewego For European Video

WebProNews Staff — Mon, 15 Oct 2007 18:00:03 +0000

Truveo, owned by AOL, has expanded its reach into international video content by sealing a deal with Kewego to index videos from major European producers.

Orange and other video producers will add a foreign flavor to the offerings at Truveo. The video search site announced its partnership with Kewego today.

Several of Kewego’s European sites will join in with content for Truveo, giving the video site an even greater repository of content to provide for its visitors. Producers include Orange, M6, and Le Figaro among others.

Kewego’s founders Michel Meyer and Olivier Heckmann created Kewego in 2003. They raised a 5 million euro round (about $7 million USD) in September to more rapidly find an international audience and grow the company’s reach.

Currently, Kewego claims viewership of over 100 million videos per month. Truveo cited a reach of 40 million users each month with its search engine. The Kewego deal should allow Truveo to bolster its claim of being able to find video that can’t be found on other search sites.